Michell Wool will beginrunning the I/O Bio Merino brand from their corporate headquarters in Adelaide, Australia, under a new business model. The US/Global Office in Boise, Idaho is closing and the I/O Bio Merino Canadian distributor, ROI Recreation, will be filling all FW11 preseason orders.
All remaining SS11 orders will be filled from Verde Fulfillment USA in Boise, Idaho. ROI Recreation will also be taking on all North American brand responsibilities, including warranties, returns, etc., effective immediately.
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