Outdoor USA Magazine

For each pair of Women’s Numentum performance shoes sold, Ahnu Footwear will donate $5 to the Breast Cancer Fund. Ahnu hopes to raise $100,000 for the Spring 2011 Season, after the Numentum's release in January 2011. Ahnu has already donated more than $10,000 to the Breast Cancer Fund, and they expect to donate a total of $20,000 by the end of 2010. Along with donations, Ahnu is launching a full-retail marketing program to support this project.  This includes a Klean Kanteen gift with purchase, updated project packaging, Breast Cancer Fund informational booklets, in-store graphics and a national public relations and social media program.