High Sierra Sport Company is extending its brand into new product categories. The company recently entered into a representation agreement with Global Icons, a licensing and brand merchandising agency specializing in the development and extension of corporate brands and trademarks.
Global Icons will identify and cultivate strategic licensing partnerships for High Sierra in the outdoor adventure market. The branded extensions will further expand High Sierra’s global recognition in the outdoor apparel and accessories, camping, outdoor furniture, travel accessories, infant categories and more.
High Sierra also recently entered into a licensing agreement with NorthPole, LLC, a global leader in outdoor living and recreational products, for a line of camping and outdoor recreation equipment under the High Sierra brand name.
- High Sierra Taps Kyle Kilcherman as Director of Sales
- High Sierra Promotes VP of Sales and hires Senior Product Designer
- High Sierra Sport Licenses For Apparel, Accessories and More
- High Sierra Sport Company Names Josh LeBaron National Sales Manager - Sporting Goods
- High Sierra Sponsors Teva Mountain Games
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