Outdoor USA Magazine

La Sportiva S.p.A. and Samsung Cheil Industries, a division of Samsung, today announced the execution of an important agreement of cooperation between the two companies.

• click to view click to view
• click to view click to view
• click to view click to view
• click to view click to view
• click to view click to view
• click to view click to view
• click to view click to view
•  

The agreement initiates a joint venture to launch a global line of technical outdoor apparel under the La Sportiva trademark. La Sportiva will distribute this line of apparel through its international network of distributors and Samsung Cheil Industries acquires the license rights for the line of apparel for Korea. In addition, Samsung Cheil Industries becomes the sole authorized importer and distributor of La Sportiva branded footwear for the Korean market. Samsung Cheil Industries plans to open La Sportiva retail stores throughout Korea starting from 2011.

< Prev		Next >