Whispbar Becomes Stand-Alone Brand
Yakima Products, Inc. has made Whispbar a stand-alone brand with a full accessory line of bike, boat and ski mounts that integrate with the car rack system. Originally launched in 2011 under the Yakima brand, Whispbar debuted a new communication initiative at the Summer Outdoor Retailer, “The Journey, Uncompromised,” to support the release of the collection. A new website and packaging will be revealed in November.
Yakima the brand embraced the change, undergoing a creative re-launch with a new website, online fit calculator, blog and videos.