According to Leisure Trends Group RetailTRAK point-of-sale (POS) retail sales tracking service for Run Specialty 2009, Tifosi Optics, Inc. is the number one brand in the Run Specialty Sunglass Category in both dollars and units sold. The company’s dominant lead in the category is based on a 44.13% share of all sunglass units that were sold by running specialty retailers in 2009, a 33 point spread over the second place brand.