Birkenstock Announces Plans to Increase Field Service Reps

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Birkenstock is planning on increasing their Field Service Representatives (FSR) team from four to nine as part of a renewed commitment to its independent, outdoor and running specialty retailers. The FSR team currently serves the Northeast, Southeast, Upper and Lower Midwest territories with hopes to fill out the west and south.

The FSR team educates consumers on Birkenstock product while providing support in merchandising and promotions. Most closely compared to a tech rep, these brand ambassadors will be trained in Novato, CA to later attend trade events and manage their region.

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