Brooks Sports, Inc., parent of running brand Brooks and women's active lifestyle brand Moving Comfort, released its first corporate responsibility report. Titled “Running Responsibly” the report expresses the company's philosophy on corporate responsibility and its plan to achieve corporate responsibility goals. It is an important milestone in the company's quest to become an admirable and sustainable business.
Jim Weber, Brooks president and CEO sees the report perfectly aligned with the brand's commitment to foster healthy bodies and minds for the customer. The baselines will help measure future corporate responsibility progress, what Weber calls “a lifelong marathon.” Running Responsibly includes an in-depth eco-footprint of two of Brooks' top-selling 2009 products, the Adrenaline GTS 10 performance running shoe and the Podium SS running top. The report looks at these products and assesses the environmental impacts through various stages of use.
Some sustainability highlights in the study from 2009 and 2010 include:
BioMoGo Midsole - A five-year study found that BioMoGo, the midsole materials used for the vast majority of Brooks shoes, degrades in anaerobic conditions 50 times faster than a standard EVA midsole.
Compression Molded Preform Midsole - Brooks’ eco-friendlier compression molded preform midsole manufacturing process creates 50 percent less waste than traditional midsole manufacturing methods.
Green Silence - Constructed with roughly half as many parts as a comparable shoe, 75 percent of the Green Silence is made from post-consumer recycled material. The shoe requires 41 percent less energy to produce and uses 65 percent fewer volatile organic compounds.
Packaging Materials and Waste Reduction - Brooks examined every aspect of its shoe box and determined several ways to significantly reduce packaging materials and waste.
Hazardous Substance Reduction - In 2010, Brooks listed 193 chemicals on its restricted substance list and actively tracked 67 of the highest risk substances. All 49 of Brooks’ footwear component and material suppliers, and contract factories have enlisted in its Restricted Substances program to help make Brooks products as safe as possible.
With a baseline of sustainability Brooks will focus on a few key areas to increase sustainability as they move forward. These broad areas to improve include the use of energy and water in manufacturing, greenhouse gas emission associated with products, waste and the well being of the individuals who work and make Brooks products
The entire report can be viewed online at the Brooks website: brooksrunning.com/Running-Responsibly
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