Outdoor USA Magazine

In a gesture of thanks to its retail partners, Gramicci celebrated 30 years in business with a Fiat 500 raffle at the Outdoor Retailer Show in Salt Lake City. The celebration filled its booth with outdoor retail buyers, the lucky winner being Don Pollie with Kittery Trading Post, a loyal retailer for the entire 30 years.The anniversary party was amped up with champagne toasts and jello shooters, and Gramicci gave away commemorative "30" year tee shirts and raffled a $2,000 gift certificate to those wearing the brand's products.

“To have a veteran buyer win was an ideal situation to top of a huge week of celebrating! Some say it had to have be rigged. Honestly there was too much chaos for us to have rigged a thing!” explains Marty Weening, President of Gramicci. “We invited all dealers to rightfully share in the celebration of our 30th birthday. We got to where we are today because of them.”

At the event, Gramicci presented its new-for-2012 G-Movement technical clothing. The collection is the newest generation of performance fabrications as well as sustainable Natural Performance Technology (NPT) fabrics, a blend of durable and organically grown natural fibers. The two categories will rival Nike Dry Fit tees and treated cotton by Under Armor.

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