The North Face has appointed Michael Millenacker vice president of sales. Millenacker will be responsible for leading the sales strategy and execution of long term growth plans for The North Face Americas.Most recently, Millenacker held the position of president at Eagle Creek with global oversight for the brand. He joined Eagle Creek in 2000 as national sales manager, progressively held sales leadership roles including VP of sales, and became president when founder/CEO Steve Barker retired three years after The North Face's parent company VF Corp. acquired Eagle Creek in 2007. Millenacker started his career in sales and marketing at Hartmarx Corporation in New York and has also worked as the director of marketing and sales at Royal Robbins.
The North Face has also recently appointed a new director of communications and outdoor participation, Ann Krcik. The founder of Extreme Connection, which connects top athletes to corporations and brands, Krcik was presented with the Outdoor Industries Women's Coalition's 2005 Pioneering Woman Award in January.
Krcik began her outdoor career in retail sales at Western Mountaineering in Santa Cruz, California. She then moved to The North Face in Berkeley, where she served first as a customer service representative and later as director of marketing operations.