Boulder, Colo. – Peter Metcalf, Black Diamond Equipment Inc.'s CEO, is the keynote speaker for the Outdoor Industries Women's Coalition (OIWC), at its Outdoor Retailer Winter Market Keynote and Awards Presentation. The 2014 Pioneering Woman Award, and First Ascent Award for Outdoor will also be presented. Previous award winners include Kim Walker of Outdoor Divas, Karen T’Kint of PrAna and Sally McCoy of CamelBak, among others.
Longmont, Colo. – Ortovox, maker of avalanche transceivers and other backcountry products, is expanding sales representation in the New England and Mid-Atlantic territories. Dan Sandberg, an experienced guide and avalanche educator, leads sales in Maine, New Hampshire, Vermont, Massachusetts, Connecticut and Rhode Island. Kinetic Reps, an agency out of West Chester, Penn., now represents Ortovox in Pennsylvania, New Jersey, New York, Delaware, Maryland, the District of Columbia and northern Virginia.
Seattle, Wash. - The women's active apparel brand Moving Comfort recently made public that it will only make and sell sports bras starting in 2015. Brooks Sports, Inc.—which Moving Comfort has been a part of since 2006—decided to implement a different strategy, rather than to have two apparel teams working in parallel. Instead, there will be one apparel team at Brooks while Moving Comfort's team will perfect its sports bras, an area where the brand has a 78 percent market share according to Leisure Trends Group Running RetailTRAK.
Anne Cavassa, vice president of global apparel for Brooks, stated that Moving Comfort's current apparel lines will influence future products from Brooks. Moving Comfort will continue to offer its other apparel items, such as running shorts and yoga pants, through the end of 2014.
Wichita, Kan. – Invista acquired European fiber producer Advansa’s specialty polyester assets. The agreement reverses Advansa’s licensed rights in Europe to two of Invista’s apparel brands, Coolmax and Thermolite. Through the deal, Invista does not acquire Advansa’s branded home textiles fiberfill business, its specialty fiber businesses for nonwovens and paper industries, or its manufacturing plant in Germany.
Rogers, Conn. – Rogers Corporation has signed with Backbone Media to provide public relations for its Poron XRD Protection Technology. The company's thin foam padding is used in Rawlings sporting goods, Bern ski and snowboard helmets, and other products. Brian Larabee, Rogers' director of marketing, said that the company decided to partner with Backbone to increase brand awareness and consumer understanding of the role that Poron XRD plays in outdoor products.
Bend, Ore. – Starting in December, doggy outdoor gear makers Ruffwear will be expanding its European offerings and adding new retailers across the continent. It will be relying on UK-based distributor Accapi, which already manages Ruffwear's retailers in the UK, France and Lithuania. The two companies have worked together successfully for the past three and a half years.
In 2013, Camelbak, the hydration brand, partnered with six large scale music/lifestyle festivals to provide free filtered water to all event attendees. These festival gatherings included Hangout Fest in Alabama, Governors Ball in NYC, Forecastle Festival in Louisville, all domestic stops for the Wanderlust Series, Lollapalooza in Chicago, and Austin City Limits in Austin, Texas. At each festival Camelbak staffs individual hydration stations that are equipped with flow meters allowing the brand to calculate how much water is poured, and therefore, how many disposable plastic water bottles are saved. The brand calculates that its efforts have offset over 1,000,000 disposable plastic water bottles at festivals in 2013.