Optic Nerve Eyewear was the winner as the founders of Mountain Shades, Inc. rebranded the company under a unified corporate voice. “We realized it’s time to evolve,” said Co-Founder Bill Cotton. By rebranding under the Optic Nerve umbrella it allows the company to embrace a wider platform.
At the same time the company is launching its new ONE (Optic Nerve for Everyone) line of sunglasses at the Outdoor Retailer Summer Market. The ONE line of entry-level eyewear will have retail prices between $19 and $39. That’s largely in the price range of the company’s legacy line of Mountain Shades sunglasses.