Seattle, Wash. - Patagonia customers now have a chance to trade in their old (but still in good condition) gear as part of a new program that the company has slowly been rolling out. So far, four brand stores offer the service: Seattle, Portland, Chicago and Palo Alto, CA. Customers earn store credit for old shells, fleece, down and synthetic insulation, and ski and alpine pants in the new program, called Worn Wear.
The move is designed to broaden Patagonia's customer base, since the used items will be at a lower price point ($40 to $200) than typical Patagonia gear. The program also keeps the clothes out of landfills, which is in line with Patagonia's environmental stewardship goals.