Primaloft Selects Commonground for New Brand Architecture

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PrimaLoft-LogoAlbany, New York – This month, Primaloft named Commonground as its global marketing agency of record. This is part of a strategy that involves creating a new brand architecture and laying the foundation for a completely expanded global marketing approach in 2014. Commonground will be responsible for all advertising, branding, retail/shopper marketing, digital, experiential, and partner marketing for the PrimaLoft brand.

German Outdoor Brand Jack Wolfskin Enters South American Market

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JackWolfskinLogoRepresentatives of German outdoor brand Jack Wolfskin, recently signed a distribution agreement with Heightsport, which operates across five South American countries: Colombia, Bolivia, Ecuador, Peru and Chile.
A few days ago, Heightsport’s first Jack Wolfskin store opened in Pucón, Chile. Existing stores will be equipped with shop-in-shop systems and franchised single-brand stores. Heightsport runs various retail operations on the continent, including 17 of its own outdoor stores in Ecuador alone. The opening of the second “Paw-branded” shop is scheduled for October in Santiago de Chile.

ABS and Mountain Lab Team Up to do Brand Management and Outreach

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abs airbagThis month, ABS and the Mountain Lab will collaborate in service delivery for the U.S. and Canada. The Mountain Lab will coordinate brand management, consumer engagement and sales direction for ABS in North America. The NA market is one of the fastest growing markets for avalanche airbags. The diversity and scale of terrain breed a variety of user profiles for avalanche airbags that is distinct and unique to the North American market. ABS will continue to provide the logistical support and customer service from its offices and warehouse in Langley, Canada.

Primaloft Turns 25

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primaloft logoAlbany, N.Y. – From a request for fabric that could keep soldiers warm and dry in 1989 to a wide range of products available in the outdoor, fashion, home furnishings, work wear,hunting and military markets, Primaloft has a lot of changes to celebrate, now in the company’s 25th year.

Granite Gear LLC Expands with Two Recent Acquisitions

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Granite-GearTwo Harbors, Minn. – Granite Gear LLC (a newly formed division of BRZZ Gear LLC) lead by an investment team of outdoor and luggage industry veterans, has acquired the assets of Two Harbors, MN based Granite Gear Inc. and Granite Tactical Gear. With the acquisitions, the management team now includes brand co-founders Jeff Knight and Dan Cruikshank, Brian Kinsley, Zee Zhuang and Rob Coughlin. With these changes, Dan Cruikshank will serve as brand ambassador. Knight becomes the company’s managing director. Zhuang will serve as the vice president of operations. Coughlin will serve as senior vice president of sales and product development. Mike Cruikshank, co-owner and chief financial officer of Granite Gear LLC will retire, after a brief transition period.

SmartWool International Relocates to Switzerland

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Steamboat Springs, Colo., – SmartWool made a two-fold announcement as the European headquarters moves from the United Kingdom to the VF Corporation’s Europe office in Switzerland. The first announcement concerns the move itself and the relocation of general manager Chris Hahn to Lugano, Switzerland. Hahn’s move comes after five years as the head of SmartWool Europe, and nine years overall with the organization. Although the UK office and leadership have moved, customer service teams remain in the United Kingdom and the company has made no changes to the sales offices.

Timbuk2 Heads into 25th Year

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timbuk2San Francisco, Calif. – Customizable messenger bag manufacturer Timbuk2 is moving into its 25th year with consolidated ownership and new capital. The development comes after a group led by TB2 Investors and Timbuk2 management acquired a controlling equity stake in the company and repurchased the equity owned by affiliates of VMG Partners and others. Ken Pucker, former Timberland COO leads TB2 Investors.

Cascade Designs Appoints Lathrop Associates to Manage New England Sales

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Seattle, Wash. – Outdoor equipment manufacturer, Cascade Designs, has appointed Lathrop Associates as its newest sales agency of record for the New England region, which includes Connecticut, Rhode Island, Massachisetts, new Hampshire, Vermont and Maine. Lathrop Associates will manage the company's flagship outdoor brands: Therm-a-Rest, MSR, Platypus, E-Case, PackTowl, Hummingbird and Tracks. The agency boasts over 25 years of experience in the outdoor industry and maintains a focus on companies that pursue distribution within the traditional outdoor arena e.g. retail, catalog and web channels. Their portfolio includes Point 6, Treksta and Perfect Storm, in addition to Cascade Designs.

2013 Polartec APEX Awards Honor Top Apparel Brands

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PolartecApexAwards2013 webLawrence, Mass. – Fabric technology brand, Polartec, announces the winners of the 2013 Apex awards, now in its 15th series. The awards honor the most creative and functional garments produced by Polartec's customers. More than 100 styles were submitted for review by an international panel of sports apparel design experts. The top garments will be showcased at outdoor industry trade shows this summer. The 2013 Polartec Apex award winners for North America are...

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