Granite Gear Doubles Space

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Granite Gear LogoTwo Harbors, MN – Granite Gear will now be able to double their order fulfillment space with the leasing of a new 7,200 sq. ft. distribution center near their headquarters in Minnesota.

With strong growth in tactical and consumer outdoor gear manufacturing, the additional space is part of a strategy to expand premium outdoor product sales and meet the growing demand for U.S. made products.

Shipping operations for North America will be moved to the distribution center while the former warehouse space will be used for storage of raw materials and in-house production.

5.11 Tactical Acquires American-made Brand, Beyond Apparel

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5.11 Tactical is acquiring Beyond, an apparel company who specializes in the custom-fit, performance category. Beyond is located in Seattle, WA, where it manufactures all of its products. The Beyond brand was founded by Scott Jones in 1996, who was designing custom made alpine gear at the time. Today, the company serves alpinists, expeditionary teams and special operations communities.

The North Face Opens First Store in New Jersey

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TNFThe North Face has opened its first New Jersey store in the Cherry Hill Mall, bringing the total number of direct-to-consumer shops to 57. The 6,500 sq. ft. store joins two other locations in the Philadelphia area.

Klean Kanteen Receives B Corp Certification

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b corpKlean Kanteen, provider of sustainable solutions to single-use plastic, has received Benefit Corporation certification. A comprehensive assessment through B Lab, a non-profit organization that certifies B Corps, included an investigation into all aspects of the company such as human resources, codes of conduct for the supply chain and sustainability knowledge.

According to B Lab, in order for a business to reach the standards of a B Corp, it must “meet comprehensive and transparent social and environmental performance standards,” “meet higher legal accountability standards,” and “build business constituency for public policies that support sustainable business.”

New Lifestyle Apparel Brand Launches at Interbike

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Gravity_Check_CS-13_webNew brand, Gravity Check, has introduced a contemporary lifestyle apparel line into the outdoor “aprés” category. Gravity Check's Spring/Summer '13 collection was seen for the first time at the Interbike trade show in Las Vegas.

The brand was spawned from an observation made by Founder Ofer Raz. After a grueling bike ride, Raz noticed that his biking mates had all changed into casual wear, which was a culmination of branded apparel from varying sports brands. He saw an opportunity for an aprés cycling brand that is directly connected to the sport.

Although, the brand's roots are in cycling, there may be potential in the outdoor market. With an emphasis on fashion and urban style, the brand has made a notable contribution to the outdoor boutique and lifestyle category.

Court Rules Amazon Not Responsible for Counterfeit Sales

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A California court of appeals denied a request for an injunction against Amazon.com for selling counterfeit products. The court ruled that even though Amazon handled payments for counterfeit items and even provided a description of those items, it acted only as a service provider, not a seller. The ruling referenced Tiffany Inc. v. eBay Inc, a recent federal appeals court decision that determined it is the responsibility of trademark owners to police online marketplaces for counterfeit products, not the market places themselves.

Dakine Announces New Headquarters at Hood River Waterfront Business Park

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DakineDakine announced the upcoming move of its headquarters from Columbia Street in downtown Hood River to 603 Portway Avenue, in the Port of Hood River’s Waterfront Business Park. The action sport company will take occupancy of 50 percent of a new 45,000 sq. ft. building under construction in Spring 2013.

Roxy Announces Outdoor Fitness Line for Spring 2013

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RoxyRoxy announced the launch of an entirely new product category: outdoor fitness. Roxy Outdoor Fitness is a fusion of fashion, performance and a heritage of boardsports.

The line will contain sportswear, accessories and footwear, designed for women by women. Technical features of the products include UV sun protection, water repellent fabrics, soft flatlock seams for reduced chafing, quick drying and moisture wicking fabrics, four –way stretch and zone mesh ventilation. Prices for the category will range from $24-$108.

Whispbar Becomes Stand-Alone Brand

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Whispbar LogoYakima Products, Inc. has made Whispbar a stand-alone brand with a full accessory line of bike, boat and ski mounts that integrate with the car rack system. Originally launched in 2011 under the Yakima brand, Whispbar debuted a new communication initiative at the Summer Outdoor Retailer, “The Journey, Uncompromised,” to support the release of the collection. A new website and packaging will be revealed in November.

Yakima the brand embraced the change, undergoing a creative re-launch with a new website, online fit calculator, blog and videos.

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