Down Decor, creator of Downtek—the hydrophobic down technology—is expanding global distribution in Asia, Australia and Europe. Since Downtek's launch, 16 international brands have incorporated the insulation into their offering. The latest additions include Hong Kong-based Reecho and Salomon Asia; Millet, HeloSport, Salewa and Peak Performance in Europe; and Sea to Summit and Mountain Designs in Australia.
Brevard, N.C. – SylvanSport has now opened its expanded manufacturing facility. The renovation more than triples the facility’s square footage, putting it at 18,000 sq. ft., expanding manufacturing capacity for the GO, SylvanSport’s multi-use adventure trailer. It also provides added space for new product development and production in 2013. The business offices will also be expanded for new positions including production manager and sales manager.
Boulder, CO – Cocona recently received a $15 million investment from an affiliate of H.I.G. Growth Partners and prior investors Fairhaven Capital and Onpoint Technologies, Inc. This round of investment follows the commercialization of the brand’s technology, development of partnerships and build-out of the team, and will allow Cocona to streamline its operations, expand product application development and build the brand for long-term growth.
Encinitas, CA – Boardworks Surf’s main offices and international headquarters have relocated from downtown Encinitas, California to a new 15,000 sq. ft. facility in Carlsbad. The new move will more than double office square footage, allowing Boardworks to inventory more products and will provide room for future growth.
Salt Lake City, UT – Well-known for camping equipment and accessories in Asia and Europe, Acecamp has opened a new headquarters in Salt Lake City, Utah as it expands its reach to U.S. customers.
Acecamp LLC’s U.S. debut will be made at Outdoor Retailer Winter Market this January. The company offers a full line of camping gear, including emergency equipment, cookware, outdoor tools and other products.
Snow Sports equipment provider, Marker, is launching a line of helmets and goggles for men, women and kids. The company has partnered with Ortema to create an impact absorption system for the helmets—Ortema specializes in orthopedic technology.
The new offering is set to debut at the 2013 SIA Snow Show in Denver, Colorado this January. The brand has signed big mountain skier Dash Longe to help support the launch.
Leading Chinese sports brand Li-Ning has launched an outdoor product line called Li-Ning Adventure in a move to test the waters of the outdoor sector. Late October saw the first Li-Ning Adventure store opened at the group’s headquarters in Beijing. The Li-Ning Adventure brand uses the same logo as the company’s main brand, but in green to represent bamboo. Li-Ning Adventure operates as a license granted by Li-Ning to outdoor product firm Tianjing Yuehaotuo.
German and Austrian retail partners of Jack Wolfskin who have sold the brand’s products on internet auction websites in violation of their trade agreements were issued a warning that the brand would take more forceful action against such activity. Though no specific action was mentioned, the company explained that such forceful intervention was necessary to safeguard the quality of its distribution.
Boardworks has partnered with Infiniti Surboard Co., a custom surf and race SUP designer since 1970, and with Paddlefit, provider of a fitness regimen designed around SUP. The partnership combines the manufacturing and design expertise of Infiniti and Boardworks with the fitness focus of Paddlefit.
Personal trainer Brody Welte started Paddlefit in 2010. The company, now headquartered in San Diego, grew out of Welte's first venture Stand Up Fitness—a retail, lesson and fitness company serving the Tampa Bay Area.