Grassroots Outdoor Alliance Gains Another New Partner

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ChacoGrassroots Outdoor Alliance has recently added Scarpa as a partner, and has now welcomed Chaco as their newest addition. The sandal comany is trying to branch out into a four-season business, and with this new partnership with Grassroots they believe that can be achieved. Along with their new initiatives, Chaco will continue alongside GOA to support specialty retailers and charities that are important to both groups.

Opening of Unifi Central America Expands Regional Support

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UnifiUnifi will officially mark the opening of Unifi Central America with a ribbon cutting ceremony on December 2, 2010. Local- and state-elected officials of El Salvador will join Unifi's President and CEO Bill Jasper, Executive Vice President Roger Berrier and Vice President of Manufacturing Tom Caudle for the grand opening celebration of the nearly 120,000 square foot facility, which will employ approximately 175 people. The expansion of Unifi manufacturing operations into Central America will allow the company to better support and service customers in the region.

Lake Tahoe's Squaw Valley to be Acquired by Colorado Travel and Leisure Firm KSL Capital Partners

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Squaw Valley USASquaw Valley USA, a ski resort located on the California-side of Lake Tahoe, has agreed to sell to a Denver-based investment firm.

Squaw Valley President and CEO Andy Wirth told The Associated Press that KSL Capital Partners has agreed to acquire the majority of the shares of the Squaw Valley Development Company in a deal that includes the resort's ski operations, the Village at Squaw Valley and related real estate holdings. KSL has pledged $50 million in improvements over the next three to five years as part of the agreement. Wirth will remain in the position he assumed in August as president and CEO.

Companies Now Able to Brand GE's eVent Fabrics as Their Own

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eVent

GE has announced that its eVent fabrics will now be available for customers to brand as their own. The change puts the customer’s label on the outside with eVent technology on the inside. For entrepreneurial brands, this offers a new design freedom.

Mountain Hardwear has chosen to partner with GE for the launch of its proprietary collection of Dry Q waterproof-breathable apparel, debuting for Fall 2011, because of the proven performance of GE’s membrane technology and the flexibility it brings to the internal design process.

Mountain Hardwear Introduces Dry Q Waterproof-Breathable Technology

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Dry QMountain Hardwear has unveiled Dry Q, its new family of waterproof-breathable technologies for their Fall 2011 line.

Dry Q Elite, the flagship technology in the family, is featured in the brand’s Alpine, Snowear and Mountain categories. Unlike traditional waterproof-breathable systems that void internally-generated moisture when the wearer overheats or feels wet, Dry Q Elite is designed to breathe instantly, allowing air and moisture to pass outward through the fabric before overheating and sweat saturation occur.

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