Mountain Hardwear Introduces Dry Q Waterproof-Breathable Technology

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Dry QMountain Hardwear has unveiled Dry Q, its new family of waterproof-breathable technologies for their Fall 2011 line.

Dry Q Elite, the flagship technology in the family, is featured in the brand’s Alpine, Snowear and Mountain categories. Unlike traditional waterproof-breathable systems that void internally-generated moisture when the wearer overheats or feels wet, Dry Q Elite is designed to breathe instantly, allowing air and moisture to pass outward through the fabric before overheating and sweat saturation occur.

Thule Acquires TracRac Truck Racks and Accessories

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ThuleThe Thule Group has acquired TracRac, a Massachusetts-based manufacturer of branded truck racks and accessories.

Thule Group said the acquisition is fully in line with its overall strategy to further increase their presence in transporting equipment for professional tradesman as well as for private use in different outdoor segments. The acquisition will complement the group's current UWS and DeWalt branded products designed for the professional contractor segment.

Deckers Outdoor Sues Bearpaw for Infringement of UGG Boot

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DeckersDeckers Outdoor, parent company of Teva, Simple Shoes, etc., has filed suit in a U.S. District Court in the Central District of California against Tom Romeo and Romeo & Juliette DBA as Bearpaw. Deckers seeks a court order to stop Bearpaw from copying the trade dress design of several Ugg boots. They claim Bearpaw is misleading consumers and creating significant brand confusion by repeatedly copying Ugg's designs.

Thermos and Under Armour to Produce Co-Branded Bottles

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Thermos - Under ArmourThermos has partnered with Under Armour to create a line of co-branded bottles that will be available beginning in May 2011. The BPA-free line will include insulated stainless steel bottles, Tritan plastic bottles and squeezable bottles, and will feature four interchangeable lids, which includes a range of designs from a traditional screw top lid to a flip-top spout lid with one hand push button operation.

Aquapac's New Logo Part of Larger Rebranding Campaign

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AquapacAquapac, manufacturer of waterproof cases, has unveiled its new logo as one small part of a more comprehensive rebranding initiative.

The logo is accompanied by the new tag line “Immerse Yourself.” As part of the larger campaign, Aquapac will roll out a revamped product range that includes the all-new Stormproof Line of protective cases for cameras and electronics in 2011.

Kate's Tram Bars Launches New Full Service Website

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Kate's Tram BarsKate’s Tram Bars has flipped the launch switch on KatesRealFood.com, the flagship component of the young company's rebranding.

The new website features detailed nutritional information on Kate’s bars, the Tram Bar story, background on the Master Mixers Kate and Katie, and Kate’s Blog where you’ll find updates on flavors, contest info, picturess of Kate’s bars on location and more. The site offers direct e-tailing, and supports their local specialty retailers with links and updated contact info.

Ski Trab Partners with Scarpa for North American Distribution

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Scarpa North America will begin distributing Ski Trab’s ski touring-oriented product line starting in Fall 2011, continuing its recent growth as a distributor. The move combines North American distribution of the two Italian manufacturing operations under one roof: Scarpa footwear and Ski Trab skis, bindings and accessories. The move will offer North American retailers access to, as well as improved marketing and distribution support for, Ski Trab’s backcountry and ski-touring products.

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