C4 Waterman has partnered with GreenWater Holdings, an investment and brand development firm based in Newport Beach, California. GreenWater's capital investment, along with its operations, manufacturing and product design expertise, aims to strengthen the company's position in the outdoor and watersports industries.Launched in 2007 by Hawaiian watermen with a line of stand up paddle boards and paddles, C4 has continued to break new ground with inflatable SUPs (see previous story) and surfboards, water rescue equipment and related soft goods.
Clarus Corporation's stockholders have approved an amendment to its Amended and Restated Certificate of Incorporation to change the company’s name from Clarus Corporation to Black Diamond, Inc. Its stock ticker symbol, BDE, and listing on The NASDAQ Global Market will not be affected by this change.
This news comes as the latest update in the Clarus Corp/Black Diamond reverse merger that took place in May 2010, which has included a relocation of Gregory Mountain Products from California to Black Diamond's headquarters in Utah.
To read past developments about the merger, click here.
Gerber Legendary Blades, who recently released Bear Grylls' knife and tool Survival Series, has struck a partnership with advertising firm Mutt Industries. Mutt will be Gerber’s Brand Marketing Agency of Record, working in tandem with the company's internal marketing team.
The Portland-based Mutt Industries boasts an award winning team and the agency’s portfolio of experience includes brand development for companies such as Nike, Coca-Cola, ESPN, Target, HP, Heineken and Discovery among others.
Bradford Bates has joined Osprey Packs as their new sales director. Bates will be responsible for managing the company’s domestic sales strategy, and will also work closely with Bike Sales Manager Patrick Piller in managing the IBD channel.
Formerly, Bates was in sales with Mountain Hardwear for seven years as both regional and national sales manager. Before that, he managed independent sales representative agencies, which included clients from outdoor, snow sport and bicycling brands, and acted as national sales manager for Gary Fisher Bicycles.
Ryders Eyewear has unveiled a new brand logo and brand identity that will kick-start the festivities of its 25th anniversary. The new branding will complement the company's introduction of over 20 entirely new sunglass styles for spring, each designed specifically for bike, run and outdoor.
This year, Movement Skis will be newly distributed for Winter 2011/2012 through La Sportiva North America.
The Swiss-designed ski collection features proprietary Control Torsion System (CTS) construction technology, blending torsional stiffness with round longitudinal flex, and also features sustainable and toxin-free core construction with pure wood cores harvested exclusively from FSC/PEFC-certified forestry operations and manufactured using a process that avoids adhesive toxins common in composite or synthetic alternatives.