Superfeet Moves to New 50,000 Sq. Ft. Building

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Superfeet WorldwideInsole manufacturer Superfeet Worldwide starts the month in a newly constructed, custom-designed facility that houses the company’s production, shipping and administrative departments. The medium sized company has operated from three separate buildings in Ferndale, Washington since 2005, but recent hires have strained the capacity of the old facility.

Marmot Opens Flagship Store in San Francisco

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Marmot flagship store san franciscoMarmot has opened its flagship store in the heart of San Francisco. The newly renovated space is located just one block off of Union Square at 165 Post Street (Post and Grant) and will be the brand’s largest retail store to date, and its first in a metropolitan context.

Redington Focuses on Hooking New Fly Fishers with Launch of Redesigned Website

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Redington logoFly fishing and active outdoor products manufacturer Redington has launched its new website. Part of a yearlong rebranding for Redington, the new website focuses on reaching out to new anglers and outdoor enthusiasts while staying accessible to the veteran fly fishing community.

Fly fishing enthusiasts will find tabs to peruse Redington’s rods, reels, outfits, apparel, wading products, and accessories. Included with the traditional product sections are the "Gear Selector" and "New To Fly?" tabs that facilitate new anglers interested in fly fishing.

Outdoor Industry Continues Adventure Blog Investment As Costa Adds New Editor

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Mike Holliday CostaCosta Sunglasses has added Mike Holliday, respected sports fishing industry journalist and editor, as editor of The Watery Rave, the brand's blog featuring original articles and behind-the-scenes perspectives of fishing adventures around the globe.

Launched last year, Costa's decision to invest further in the construction of a quality adventure blog parallels a growing list of branded adventure blogs across the outdoor sector, including those like The North Face's Never Stop Exploring blog and Black Diamond's "Journal" blog.

Patagonia Music Collective Teams with Top Artists for Long-Term Environmental Preservation

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PatagoniaPatagonia has teamed with some of today's top artists to form the Patagonia Music Collective, which offers exclusive tracks from both big name acts like Pearl Jam and Bonnie Raitt to popular indie musicians like Blitzen Trapper and Sun Kil Moon. Each song will be sold for $.99, with net proceeds going directly to the environmental organizations of the artists’ choosing.

“Any endeavor that combines great music with fund raising for quality environmental organizations gets my attention,” said Bonnie Raitt. “When Patagonia approached us to be involved we were excited to team up. I've been a supporter of Earth Justice for almost a decade, because, as their slogan states, ‘the Earth needs a good lawyer.’”

Asics and Haglofs to Sell Hiking Shoes in Europe

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Asics Corp will begin full-on sales of hiking shoes across Europe as early as next year. The Kobe-based sporting goods company will offer footwear designed in cooperation with Haglofs, a Swedish outdoor products maker acquired last year, and manufactured at Asics partner factories in Asia. Haglofs' hiking shoe business, centered on Scandinavia, brought in sales of about 500 million yen in fiscal 2009. The company will work with Asics to develop higher-performance products.

Darn Tough Vermont Expanding Vermont Knitting Plant

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Darn Tough VermontDarn Tough Vermont will meet increasing consumer demand and prepare for growth in 2011 by making several major infrastructure investments throughout the year. The company’s Northfield, Vermont hosiery mill will increase its number of knitting machines by nearly 50 percent, half of which will be the latest generation of seamless knitting machines. Furthermore, the company plans to add 8 to 10 additional employees and will install the most modern computer software for managing supply chain, inventory and manufacturing.

Nike's 7th Global Distribution Center to Be First LEED Certified Warehouse Complex in China

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Nike has announced the grand opening of its largest distribution center in Asia, the China Logistics Center in Taicang, Jiangsu China. The new 650,000 square foot facility is on target to be the first LEED (Leadership in Energy and Environmental Design Green Building Rating System) accredited warehouse complex in China. Construction of the facility generated 1,800 jobs and is expected to provide up to 1,500 permanent jobs by 2015.

Army Report Reveals Mountain Hardwear Product Actively Lightens Soldiers' Loads, Saves Lives

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Mountain HardwearAccording to recent reports from the Army Times and The Seattle Times, in the summer of 2008, a team of Army advisers working in eastern Afghanistan found soldiers' equipment had become too heavy. Hauling body armor, weapons and a variety of other equipment, the weight often topped 100 pounds, wearing down soldiers and restricting their movements when they came under fire from insurgents.

The advisers, part of the Asymmetric Warfare Group, have helped lead an effort to lighten each soldier's load. The team worked with an Army force that specialized in rapid procurement to buy lighter gear directly from commercial vendors, including sleeping bags from Mountain Hardwear that were nearly 11 pounds lighter than the standard Army bag.

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