Haiku by Sharon Eisenhauer, has been named to the San Francisco Business Times “Top 100 Fastest-Growing Private Companies” list for 2010. The San Francisco Business Times announced the list in October at a reception at the Hilton San Francisco honoring recipient CEOs. Of the 100 private companies, Haiku ranked 18th, with 221 percent growth from 2007 to 2009. Additionally, Haiku ranked fourth of 35 in the category of Fastest-Growing Private Companies in the East Bay.
Jansport is unveiling their new advertising campaign that features Jansport’s first campfire concert-in-the-woods. Starting in mid-October the Bonfire Sessions will include live music, hot dogs, beer and a great outdoor experience. The campaign was created by Creature (www.welcometocreature.com), as an intersection of youth culture and the outdoors.
The re-opening of AKU's Montebelluna factory is a step toward the relaunch of its trekking/bicycle segment, the core of the footwear company’s business. All of the company's top-range models will now be produced at Montebelluna factory and executed by professionally specialized craftsmen. The Italian production schedule will also be accompanied by new investment in research and development that will support the growing collection and the increase in production volumes, estimated at 20,000 pairs a year.
Camelbak has selected Chris Strain as their new Chief Marketing Officer. He will be in charge of strategic development and execution of Camelbak’s global brand-building initiatives across the company's recreation and military divisions. Before joining Camelbak, Strain was a partner at Outside Labs and created Scape Athlete brand and additional products. Strain has also worked as vice president of global marketing at Vans and brand manager at Mountain Dew and All Sport PepsiCo.
Mark K. Comstock has joined REI to fill the newly created position of vice president of real estate and store development. Comstock will be responsible for acquiring, development of new store sites and also management of the company’s portfolio of real estate properties. Previously, Comstock has served as vice president of retail and facilities for T-Mobile USA, and before that as vice president of real estate and asset manager at Eddie Bauer.
Chaco’s ReChaco program has repaired its 10,000th pair of sandals to date. Last year, Chaco was purchased by Wolverine World Wide, and with the company’s resources behind them the ReChaco team has been able to do even more repairs.
Over 10,000 pairs have been revived in the last six months, most of the sandals having been worn for over five years before being sent to ReChaco. Repairs cost $40 for resoling and $36 for rewebbing if the shoes are not covered by Chaco’s lifetime warranty. Once sandals are received, turn-around time is approximately five business days.
180s, makers of behind-the-head ear warmers and touch-screen friendly gloves, had a fire in their new headquarters in Baltimore, Maryland on Tuesday morning October 5. The fire started in the kitchen of the restaurant next door to their offices, and repairs will be complete within a few weeks. For now 180s has moved into the historic E.J. Codd building. No one was injured in the fire and the company was back at work the same day the fire started.
OEL Worldwide Industries is launching an all purpose line of base layers that features Outlast heat management technology. The base layers offer three benefits: heat, odor and moisture management. They can be worn under any work uniform, sports clothing, outerwear or business attire.
The new partnership between Outlast and OEL is part of Outlast's new business strategy to create a better supply chain and OEL’s desire to incorporate the heat management technology into their specialty clothing for extreme work conditions.