G3, manufacturer of gear for backcountry skiing, has hired Verde PR & Consulting as its public relations agency of record.
Verde will be charged with leading G3’s trade and consumer communications strategy, including supporting G3’s brand marketing and sales initiatives, integrating G3’s social network and content, as well as promoting G3’s return to both the Outdoor Retailer Winter Market and Snowsports Industry Association trade shows.
Verde will also work to elevate the profile and participation of G3’s Skigraphiks contest, assisting in rep and dealer communications and coordination of G3’s global brand message management.
For the 2010/2011 season, G3 is re-focusing its efforts to build buzz and drive sales of its six new models of backcountry, sidecountry and freeride skis as well as its redesigned Onyx and new women’s Ruby alpine-touring bindings.
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