Last week Superfeet Worldwide lost one of its longest employed sales reps, Roger LaRoche. LaRoche worked for Superfeet for over 20 years, first joining the company as a Northern California rep in the mid-90s.
LaRoche was diagnosed with brain cancer in 2010 and battled the disease with a positive outlook and the support of friends, family and coworkers.
Superfeet President Bill Mclean made a statement to the company praising LaRoche's spirit and reflecting on fond memories.
Originally from Maine, LaRoche followed his passion for the ski industry to the west coast in the late 1970's. This passion and amazing sense of humor helped him expand his territory for many years. He became Superfeet’s Northern California Regional Manager in 2003 and a Certified Pedorthist in 2005.
LaRoche was married to his wife Diane for over 25 years and is survived by his two children, Mike and Nicole.
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