Seattle, Wash. - Lathrop Associates will be Cascade Designs' new sales agency for the New England region. Cascade Designs' brands include Therm-a-Rest, MSR, SealLine (which makes dry bags), Platypus (which makes hydration systems), E-case, PackTowel, Hummingbird and Tracks. All of these brands will be managed by Lathrop Associates for Connecticut, Rhode Island, Massachusetts, New Hampshire, Vermont and Maine.
Lathrop Associates has worked for more than 25 years within the outdoor industry in the New England area. It specializes in representing higher-end technical brands and products via retail, catalog and web channels.