Golden, Colo – Black Diamond Equipment recently joined forces with Ascension Sales for brand representation in the Rockies. Ascension Sales will represent Black Diamond Equipment and several other apparel and equipment brands in Texas, Oklahoma, Colorado, Utah, New Mexico, Wyoming and Western Nebraska.
The Ascension team is experienced in specialty retail sales in the region. Partner Brad Barlage has more than 20 years experience at Black Diamond Equipment in several departments, including 12 years in sales. Partner Jacqueline Cox brings 15 years experience in the outdoor specialty retail industry. Ascension Sales has two offices – in Golden, Colo., and Salt Lake City, Utah.
Seattle, Wash. - Lathrop Associates will be Cascade Designs' new sales agency for the New England region. Cascade Designs' brands include Therm-a-Rest, MSR, SealLine (which makes dry bags), Platypus (which makes hydration systems), E-case, PackTowel, Hummingbird and Tracks. All of these brands will be managed by Lathrop Associates for Connecticut, Rhode Island, Massachusetts, New Hampshire, Vermont and Maine.
Lathrop Associates has worked for more than 25 years within the outdoor industry in the New England area. It specializes in representing higher-end technical brands and products via retail, catalog and web channels.
Horny Toad, a lifestyle apparel brand based in Santa Barbara, has appointed Tom Lawrence as the new sales representative for the Great Lakes territory. Lawrence has been an outdoor industry rep in the Northwest for the past eight years with a specific focus on outdoor specialty outlets. Horny Toad’s sales team is currently represented in nine major markets across the United States.
As part of a new agreement with Camelbak, DS Specialty Sports will be the primary distributor for the Mid-Atlantic region. The company has represented other reputable brands such as Clifbar, Zoot, Timex, and Converse accessories. “We are excited to have the DS Sports team on board, and we are looking forward to a great partnership,” said Jeremy Hancock, Camelbak Eastern Regional Sales Manager.
Boreas has brought on YPS Inc. to handle sales in Washington, Oregon, Idaho, Montana and Alaska. YPS owner Ned Johnson, along with three outside reps and an office manager, will be handling the Pacific Northwest territory from Seattle, WA.
According to Anders Johnson, Boreas' sales manager, YPS was chosen for their experience in the outdoor industry of over three decades, specializing in hiking, cycling, water sports and winter sports.
Teko has hired new sales rep agencies in three territories. John Horsnell in the Midwest, Jeff Winnick in New England and Doug Odom in the Carolinas bring extensive experience in footwear, socks, apparel and outdoor gear across the bike, run, outdoor and ski channels.
Additionally, starting this month, Teko will begin shipping their latest generation of U.S. made eVapor8 and organic Sin3rgi technical socks.
Bergans USA has added three new reps to its independent sales force: Bob Kirkup, Terry Mullins and Kurt Watkins. This is part of a greater plan to grow the North American sales and marketing efforts of Bergans of Norway's new subsidiary.
The Piggyback Rider child carrier has added the Carolina Baby Company as a sales rep partner for the South and Mid-Atlantic U.S. This range will include Maryland, Washington D.C., Virginia, North Carolina, South Carolina, Georgia, Florida, Kentucky, Alabama and Tennessee.