Horny Toad, a lifestyle apparel brand based in Santa Barbara, has appointed Tom Lawrence as the new sales representative for the Great Lakes territory. Lawrence has been an outdoor industry rep in the Northwest for the past eight years with a specific focus on outdoor specialty outlets. Horny Toad’s sales team is currently represented in nine major markets across the United States.
As part of a new agreement with Camelbak, DS Specialty Sports will be the primary distributor for the Mid-Atlantic region. The company has represented other reputable brands such as Clifbar, Zoot, Timex, and Converse accessories. “We are excited to have the DS Sports team on board, and we are looking forward to a great partnership,” said Jeremy Hancock, Camelbak Eastern Regional Sales Manager.
Boreas has brought on YPS Inc. to handle sales in Washington, Oregon, Idaho, Montana and Alaska. YPS owner Ned Johnson, along with three outside reps and an office manager, will be handling the Pacific Northwest territory from Seattle, WA.
According to Anders Johnson, Boreas' sales manager, YPS was chosen for their experience in the outdoor industry of over three decades, specializing in hiking, cycling, water sports and winter sports.
Teko has hired new sales rep agencies in three territories. John Horsnell in the Midwest, Jeff Winnick in New England and Doug Odom in the Carolinas bring extensive experience in footwear, socks, apparel and outdoor gear across the bike, run, outdoor and ski channels.
Additionally, starting this month, Teko will begin shipping their latest generation of U.S. made eVapor8 and organic Sin3rgi technical socks.
Bergans USA has added three new reps to its independent sales force: Bob Kirkup, Terry Mullins and Kurt Watkins. This is part of a greater plan to grow the North American sales and marketing efforts of Bergans of Norway's new subsidiary.
The Piggyback Rider child carrier has added the Carolina Baby Company as a sales rep partner for the South and Mid-Atlantic U.S. This range will include Maryland, Washington D.C., Virginia, North Carolina, South Carolina, Georgia, Florida, Kentucky, Alabama and Tennessee.
Stormy Kromer announces the expansion of its sales territory with the addition of the Rep First agency to their sales team. Stormy Kromer looks to cover 13 states from Maryland to Florida, which would grow the company's presence in new areas. Rep First was founded in 1976 by David Ripley and his father, who represents a number of outdoor brands such as Johnson Outdoors and Kavu.
Stormy Kromer also announced the addition of new sales reps, Rockman Kleiman Company for the New Jersey, metro New York, and Pennsylvania areas. Rockman brings experience in working with Red Wing Heritage, Cushe Footwear, and a number of different outdoor brands since the early 1990's.
Hawk and Assoc. has ended the representation of Marker Skiwear in the Northeast territory. The team had 10 years of experience selling and servicing Marker Skiwear products but will now devote effort to other brands in the portfolio.
Last week Superfeet Worldwide lost one of its longest employed sales reps, Roger LaRoche. LaRoche worked for Superfeet for over 20 years, first joining the company as a Northern California rep in the mid-90s.