Outdoor USA Magazine

Stormy Kromer announces the expansion of its sales territory with the addition of the Rep First agency to their sales team. Stormy Kromer looks to cover 13 states from Maryland to Florida, which would grow the company's presence in new areas. Rep First was founded in 1976 by David Ripley and his father, who represents a number of outdoor brands such as Johnson Outdoors and Kavu.

Stormy Kromer also announced the addition of new sales reps, Rockman Kleiman Company for the New Jersey, metro New York, and Pennsylvania areas. Rockman brings experience in working with Red Wing Heritage, Cushe Footwear, and a number of different outdoor brands since the early 1990's.

Hawk and Assoc. has ended the representation of Marker Skiwear in the Northeast territory. The team had 10 years of experience selling and servicing Marker Skiwear products but will now devote effort to other brands in the portfolio.

Last week Superfeet Worldwide lost one of its longest employed sales reps, Roger LaRoche. LaRoche worked for Superfeet for over 20 years, first joining the company as a Northern California rep in the mid-90s.

Mountain Hardwear announced the transition from an agency sales model to an in-house selling organization in the Northeast and Midwest United States, plus the addition of three new members to the sales team.

Scarpa North America has added news sales reps in the New England area. Velocity Sales will now represent Scarpa in New Hampshire, Vermont, Massachusetts, Maine, Connecticut and Rhode Island.

The Velocity team includes Mike Schmidt, Bill Bruzzese and Jason Cote who have 50 years of cumulative experience in the outdoor industry. This includes 25 years of experience working specifically with technical outdoor footwear and ski boots in New England.

This May, Marmot will give Velocity Sales exclusive representation of their brand throughout the Northeastern region. Outgoing representative John Bragg, principle of the Franconia Group and the company's first and longest serving sales representative, is working with Velocity to ensure a smooth transition for the brand.

Isis welcomes Jackie Kirkwood to its team as new sales manager of the eastern region. Kirkwood brings over 20 years experience in the sporting goods industry. She has worked in several sales positions, and most recently was the director of sales for CMC Golf. Kirkwood will be based in Burlington, Vermont and responsible for managing the eastern region that includes New England, Mid-Atlantic, South and Central Midwest.

Ibex has selected Verde PR and Consulting as its public relations agency of record. Verde will provide integrated traditional and social brand communications support, as well as Corporate Social Responsibility (CSR) consulting for Ibex in the outdoors, lifestyle and natural products markets. The campaign will support Ibex’s new multi-channel sales and marketing initiatives, including the opening of its new store in Boston.