Cocona, Inc., the creator of rapid-dry active particle technologies, is launching a 10 Cities Retail Education Program in partnership with Market Source, Inc. beginning in October 2012.
“We are confident that the more retail sales people know about the performance of the technology platform, the more they will have the confidence to merchandise and sell Cocona products,” says Chris Castagno, Chief Marketing Officer.
Cocona representatives will kick of the program by visiting sports and outdoor retail stores in Seattle, Portland, San Francisco Bay area, Denver, Minneapolis/St. Paul, Chicago, Boston, New York Metropolitan area, Philadelphia and the Baltimore/Washington DC areas. Cocona plans to expand the program both domestically and internationally in 2013.
The presentations will involve hands-on demonstrations and digital representations of how Cocona technology works, how it differs from other products on the market and which brand partner’s products are available.
Cocona technology, which removes moisture while it’s forming, can be found in products from Adidas, Gregory, La Sportiva, Peal Izumi, Scarpa, Millet, Eider, Exofficio, Noronna, Rab, The North Face, Woolrich and Eddie Bauer.