Gander Mountain opens Champaign location and others in 2014

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Gander Mountain LogoSt. Paul, Minn. – At the end of January, outdoor specialty retailer chain Gander Mountain announced the opening of a new location this spring in Champaign, Ill. The store will take up residence in an existing 40,000 foot space at 2006 N Prospect Ave, becoming the sixth Gander Mountain location in Illinois. It will sell a variety of goods for hunting, archery, fishing, boating and camping – as well as performance outdoor and casual apparel and active footwear for running and hiking.

REI Looking for New Chief Marketing Officer

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REISeattle, Wash. – REI is on the hunt for a new CMO to replace Angela Owen, who is leaving the company. The search is being conducted with the help of an outside consultant. Owen joined REI in 1990 and has worked in various roles in the merchandising department since.

Other recent leadership changes include promoting Annie Zipfel to Vice President of Marketing and Susan Viscon to Vice President of Merchandising. Before working at REI, Zipfel worked for seven years at Target, with her most recent role being Vice President of Owned Brands and Packaging. Viscon will be taking over merchandising from Sr. Vice President Lee Fromson, who is also leaving the company. Viscon was previously REI's General Merchandising Manager of Actionsports.

Filson opens retail location in Aspen

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Filson logo

Seattle, Wash. – This December, the outdoor apparel and goods manufacturer Filson opened a 900 square foot retail store in Aspen, Colo. – its first U.S. location not in the Pacific Northwest. The brand will sell at the store a selection of its luggage, leather gear, apparel and outerwear. There the company, which prides itself on offering durable products, hopes to connect with the Colorado outdoor community, as well as international travelers to Aspen. For its grand opening, Filson also committed to donating 15 percent of its sales during three events to the Aspen Center for Environmental Studies. This last spring, the brand's first store abroad opened in London. Last year in 2012, Filson was acquired by Bedrock Manufacturing.

In-store Marketing Software Successful in Timberland Store Trial

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swirl screenshotBoston, Mass – Start-up in-store marketing software makers Swirl won $8 million in funds from Hearst Ventures, the investment branch of Hearst Corporation. The money comes following a successful trial run in Timberland and Kenneth Cole stores in Boston and New York City. It will use the cash to try and expand into big box chains like Target and Walmart, before reaching out to mid-size and specialty retail.

Teva Opens First Flagship Store in Florida

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teva orlando storeGoleta, Calif. – Outdoor and adventure footwear brand Teva, a division of Deckers Corporation, has opened its first retail store in Orlando, Florida. Located at the Orlando Premium Outlets at Vineland Avenue, the Teva store showcases a selection of footwear for travel and everyday adventure, from sandals and trail shoes to sneakers, boots, and water shoes.

New REI Location to Open in Greater Portland Area

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REI-LogoSalem, Ore. – A new REI will open at Keizer Station in Salem, Oregon this coming spring. The 22,000 sq ft store will cover the camping, climbing, cycling, fitness, hiking, paddling and travel categories, as well as providing professional equipment repair services and outdoor education. The Salem store joins three other REI locations in the greater Portland area, which serve nearly 216,000 active members. REI Inc. is a $2 billion national multichannel retail co-op headquartered outside of Seattle, Washington.

Colorado Specialty Retailer Holds Another Successful Chili Cook Off and 5k

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Chili cook off2Durango, Colo. – Backcountry Experience, an outdoor specialty retailer in Durango, Colorado, just held its 3rd annual Chile Chase 5k and Chili cook off. The weekend event was supported by a handful of national and local sponsors, and running brand Hoka One One provided prizes and a shoe demo. In fact, Voormi, a local wool company provided the Chili Cauldron for the Cook-off.

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