Creative Marketing: 'Where Are We Wednesdays'

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IMG 4621Waverly, Iowa – CrawDaddy Outdoors, an adventure gear outfitter and paddle sports dealer, in Waverly, Iowa is engaging its digital audience with a simple, yet clever campaign they call, “Where are we Wednesdays”. Every Wednesday the store posts a subtly descriptive photo of a local adventure destination on its social media channels. The goal is for fans to guess the location, and the first person with the correct answer receives a $10 credit at the store.

Timberland Opening Shop-In-Shops in German Retail Chain

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timberland-300x216Essen, Germany – Timberland will open at least 50 shop-in-shops inside Karstadt stores, a German chain that includes department stores and sports retailers. If successful, Timberland plans to continue the model with other shoe and fashion retailers.

The first shop-in-shop opened at the end of August at the Karstadt headquarters in Essen, Germany, and will slowly roll out from there. Each location will devote up to 40 square meters to Timberland footwear or apparel, depending on the shop's positioning within each Karstadt store.

Marmot Launches U.K. Franchise Store

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marmot logo rot oben kl-779166Rohnert Park, Calif. -- Last month, Marmot announced its first franchise store in the United Kingdom, located in Ambleside. The store was launched along with technical retailer Adventure Peaks. Also in the location is the first-ever indoor cave in the U.K., featuring 70 meters of purpose built tunnels operated by Adventure Peaks.  

Dick's Sporting Goods Looks to Expand

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Dicks-Sporting-Goods-Black-FridayPittsburgh, Pa. -- Dick’s Sporting Goods has announced a new 5-Year Plan that they hope will aggressively expand the company’s revenue to $10 billion. The company plans to open new locations, expand its Field and Stream stores and triple its eCommerce sales.

August Retail Sales Inch Upward

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nrflogoWashington, D.C. – The most recent retail jobs and sales data show that retail is growing, though very, very slowly. Retail sales (not including gas stations, cars and restaurants) increased 0.1 percent from last month, and 3.9 percent year-over-year, according to the National Retail Federation.

Arc'teryx First European Stand-Alone Store

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arcteryx londonLondon, England - Arc’teryx has come to Europe, with a stand-alone store in British retailer Snow + Rock’s retail chain. The new store is a company first, as the brand typically opens shops within shops at retail outlets. Currently, Arc'teryx stores are also open at Transa in Zurich and Globetrotter in Cologne. Two corporate stores are open in Vancouver and Montréal, Canada as well. Arc’teryx creates clothing and outerwear for men and women, as well as outdoor gear, accessories and backpacks.

National Retail Federation Reports that Retail Sales Increased in July

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Washington, D.C.,-- The National Retail Federation reported this month that July was a “mixed bag” for retailers. Back-to-school categories like clothing and sporting goods brought boosts to sales, although home-based categories, like building materials and furniture stores showed declines.

The association reports that July retail sales, recently released by the U.S. Census Bureau, showed that total retail and food services sales (which include non-general merchandise categories such as automobiles, gasoline stations, and restaurants) increased 0.2 percent seasonally adjusted month-to-month and increased 5.4 percent adjusted year-over-year. Additionally, Sporting goods, hobby, book and music stores’ sales increased 1.0 percent seasonally-adjusted month-to-month and increased 3.9 percent unadjusted year-over-year.

REI Announces New Store in Knoxville, TN

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REI-Logo BW for webSeattle, Wash.,-- REI announced that they will open a new REI store at Knoxville, Tenn.,-based Papermill Plaza in Fall 2014. This is the retailer’s second location in Tennessee. The other store is located in Brentwood. The Knoxville store will be 23,500 square feet, located in the northeast corner of Papermill Drive and Kingston Pike Road. The new retail outlet will include a bike shop where assembly and repair services will be available, as well as a community space for outdoor-related classes and presentations. The new store is expected to create 50 new jobs, for which online applications will be taken next summer.

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