Study Claims Social Networks Not Yet Impacting Shoppers
According to a recently released study by Baynote, 80% of 1,000 holiday shoppers said that personal connections on Facebook or other social networks did not influence their shopping decisions. In fact, while Amazon's Price Check app caused a stir for encouraging shoppers to try out product in-store and then buy it at a discount online, Baynote found that the opposite is usually the case. Of the surveyed customers, 93% reported researching product online and then purchasing it in a physical store.


REI has announced plans to open new stores in Cincinnati, OH and Medford, OR as well as plans to relocate its current location in Cary, NC. The REI in Cincinnati, slated to open next fall is the co-op’s first location in Ohio. It will be located at Rookwood Commons, with a nearly 22,000 square-foot, one-story building. REI claims they have 5,000 active members in the area.
Sherpa Adventure Gear has named Bradshaw Taylor as its new distributor for the United Kingdom, Scandinavia and mainland Europe. The agreement allows Bradshaw Taylor to manage sales, marketing, distribution and logistics for the European countries except Italy and Austria. Products from the brand will begin arriving in stores next fall.
Eyewear brand Revo has announced a partnership with The North Face, offering a selection of its sunglass styles through The North Face Flagship store locations.
Nantahala Outdoor Center (NOC) unveiled The North Face retail concept shop on October 22nd. NOC is housing the brand specific shop within its Gatlinburg, Tennessee retail store. The opening was celebrated with free admission for the public and door prizes from The North Face and NOC plus a number of product demonstrations.

Global investment firm Kohlberg Kravis Roberts & Co L.P. (KKR) has completed the acquisition of Academy Sports + Outdoors (d/b/a Academy) announced in May. The Texas-based retailer has 133 locations throughout 11 states in the Southeast U.S. with approximately 16,000 associates and generated more than $2.7 billion in revenue in 2010.