Boston, Mass – Start-up in-store marketing software makers Swirl won $8 million in funds from Hearst Ventures, the investment branch of Hearst Corporation. The money comes following a successful trial run in Timberland and Kenneth Cole stores in Boston and New York City. It will use the cash to try and expand into big box chains like Target and Walmart, before reaching out to mid-size and specialty retail.
Goleta, Calif. – Outdoor and adventure footwear brand Teva, a division of Deckers Corporation, has opened its first retail store in Orlando, Florida. Located at the Orlando Premium Outlets at Vineland Avenue, the Teva store showcases a selection of footwear for travel and everyday adventure, from sandals and trail shoes to sneakers, boots, and water shoes.
Salem, Ore. – A new REI will open at Keizer Station in Salem, Oregon this coming spring. The 22,000 sq ft store will cover the camping, climbing, cycling, fitness, hiking, paddling and travel categories, as well as providing professional equipment repair services and outdoor education. The Salem store joins three other REI locations in the greater Portland area, which serve nearly 216,000 active members. REI Inc. is a $2 billion national multichannel retail co-op headquartered outside of Seattle, Washington.
Durango, Colo. – Backcountry Experience, an outdoor specialty retailer in Durango, Colorado, just held its 3rd annual Chile Chase 5k and Chili cook off. The weekend event was supported by a handful of national and local sponsors, and running brand Hoka One One provided prizes and a shoe demo. In fact, Voormi, a local wool company provided the Chili Cauldron for the Cook-off.
Waverly, Iowa – CrawDaddy Outdoors, an adventure gear outfitter and paddle sports dealer, in Waverly, Iowa is engaging its digital audience with a simple, yet clever campaign they call, “Where are we Wednesdays”. Every Wednesday the store posts a subtly descriptive photo of a local adventure destination on its social media channels. The goal is for fans to guess the location, and the first person with the correct answer receives a $10 credit at the store.
Essen, Germany – Timberland will open at least 50 shop-in-shops inside Karstadt stores, a German chain that includes department stores and sports retailers. If successful, Timberland plans to continue the model with other shoe and fashion retailers.
The first shop-in-shop opened at the end of August at the Karstadt headquarters in Essen, Germany, and will slowly roll out from there. Each location will devote up to 40 square meters to Timberland footwear or apparel, depending on the shop's positioning within each Karstadt store.
Rohnert Park, Calif. -- Last month, Marmot announced its first franchise store in the United Kingdom, located in Ambleside. The store was launched along with technical retailer Adventure Peaks. Also in the location is the first-ever indoor cave in the U.K., featuring 70 meters of purpose built tunnels operated by Adventure Peaks.