Nike and TomTom have collaborated to create the Nike+ SportWatch GPS powered by TomTom. The new running watch will provide athletes with an informational and motivational running experience with its sensor functionality and direct connection to nikeplus.com, the 4 million-member running community.
The Nike+ SportWatch GPS is designed to be simple with only three buttons and a tap screen for navigation. During the run, the watch captures location information while showing runners their time, distance, pace, and calories burned. The GPS receiver works in tandem with the shoe-based Nike+ Sensor to deliver pace and distance data. It also adds personalization and motivational features, including audible sounds, challenges, run reminders and more.
After the run, the watch plugs into any Mac or PC, and immediately launches the Nike+ Connect interface which transfers information to nikeplus.com, where more than 150 million runs have been logged since its launch in 2006. The website presents runners with the GPS mapping, total miles, pace and elevation data for their most recent run. Data from each run is automatically applied to all current Nike+ Challenges, Nike+ Goals, and Nike+ Coach programs in which the runner is participating.
The sports watch is scheduled to be at retail stores and online in the U.S. and the U.K. beginning April 1. Broader distribution is scheduled for July 1. It can currently be previewed by consumers at TomTom.com.
Since the 2006 launch of Nike+ in partnership with Apple, a variety of Nike+ enabled devices have been introduced to help runners, including the Nike+ iPod Sport Kit for iPod nano and iPod touch, the Nike+ SportBand, and the new Nike+ GPS App for use with the iPhone.
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