W.L. Gore and Associates announced the launch of a new online brand platform for Gore Bike Wear and Gore Running Wear. Using the Gore Bike Wear and Gore Running Wear Outfit System, the website is designed to help cyclists and runners find the optimal product for their needs. Also featuring a store locator, the site offers consumers the possibility to buy directly from Gore for the first time.
“Our aim is to offer the consumer the best possible service without compromising the specialty retailer’s role,” said Jay Herring, global sales leader of Gore Bike Wear and Gore Running Wear.
The site’s content will also be available for use by retailers on their own websites. Visit the new brand platform at goreapparel.com.