Outdoor USA Magazine

Snow Angel has introduced its first female-specific packaging for fall 2012. The sensual packaging is designed to appeal to active women, the fastest-growing market segment.

With the new packaging program Snow Angel hopes to communicate their high performance base layer apparel, structured around a woman's fit and feel. As Pamela Moyce, the founder of Snow Angel envisions it, the products should never be mistaken for unisex because they shout femininity and now the packaging reflects it.

Each package features product descriptions and sizing information, as well as a circle cut-out to reveal the fabric inside, giving women the chance to feel the fabrics.

The packaging will also feature Snow Angel's new categorization system, designed to conveniently rank each collection by the climate it is best suited for with snowflakes. From one snowflake, representing mild climates to three snowflakes; the coldest climates, the system hopes to make purchasing easy and informed.

 

Available with a free Snow Angel fixture, the program will incorporate favorites from the brand's Cybersilk and Doeskin lines, including the Classic Scoop and V-Waist Legging. The Scoop is a layering piece that can transition from slope to lifestyle wear, with an attractive scooped neckline. V-Waist Leggings are a pant designed to be comfortable with minimal, non-binding elastic and a low rise, for concealment under ski pants.

 

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