Fly Fishing for All?

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patagonia fly fishing kitVentura, Calif.Patagonia aims to increase the popularity of fly fishing with its new line of basic gear, packaged together in a kit that includes a book on techniques. This is the first time the brand has branched out into selling gear, though it makes fly fishing apparel.

NRS Releases Spring Apparel Look Book

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NRS Look Book

Moscow, Idaho – NRS has put out both a print edition and a multi-media digital version of its Spring 2014 Apparel look book, for its latest sun and immersion protection apparel lines. The digital version, available on the NRS website, features photos, along with video showcases and "entertaining extras."

The look book features NRS's new H2Core line, a layering system exclusively for paddlers. Neat touches on the new line include hidden stash pockets, and a yoga-style waistbands on women's pants. It also expanded and updated its Hydroskin line; it now has three neoprene thicknesses and a variety of tops and bottoms designed to give paddlers more mix-andmatch options for a variety of weather and water conditions.

Pelican Increasing Manufacturing Capacity

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Pelican KayakLaval, Quebec – Pelican is ready to craft more kayaks, canoes and boats, following a $1.5 million investment into its main Canadian manufacturing facility in Laval, Quebec. The money mostly went to technological upgrades that allow it to accelerate production via efficiency improvements.

Woolrich Collaborating With Alcantara

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woolrich alcantara The Woolrich F/W 2014 collection will feature jackets and sweaters made with Alcantara material. Outer jackets use the Alcantara Thin 0.4 mm. The collection also includes down sweaters made from 90/10 goose down and Alcantra. The color palette for the women's collection is dark brown, tobacco, cream and black. Men's consists of beige, green and anthracite blue.

Chrome Industries Rolls Out "Bike Camping" Line of Bags

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Chrome-Knurled-Welded-Urban-Ex-Rolltop-18-a 500x256San Francisco, Calif. – Chrome Industries has staked out a mostly urban market when it comes to its bike bags, apparel and accessories. But the latest offering signals a push into the outdoor market, as it releases a line of waterproof rolltop packs and duffels geared for bike camping and adventure biking.

The North Face Launches Training Apparel Line

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thenorthface horizontalAlameda, Calif. – The North Face (TNF) debuted the Mountain Athletics product line designed to be used for training before the outdoors. The company also announced a companion  app that builds a training program base on a user’s timeline and goals.

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