Bear Grylls vs. Primetime

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Bear Grylls CraghoppersInternational television star Bear Grylls will make his network television debut with a new NBC show called “Get Out Alive” this summer. The show pits teams of two against extreme challenges in the wild. Eight episodes of the series have been ordered by NBC. Additional details will be revealed at a later date.

Grylls will also debut his clothing collection, Bear Grylls by Craghoppers, in the U.S. The Bear Grylls collection is field-tested by Grylls himself and includes a softshell jacket using Craghopper’s SmartDry durable water repellent treatment and a long-sleeved outdoor shirt with stretch panels and ventilating chest pockets.

Suunto Experiments with Urban Styles in the Outdoors

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Suunto Elementum Terra Designs

Ogden, UT – Finnish watch and technical instrument company, Suunto, takes on a sportier look with three new designs added to its Elementum Terra collection. The new designs feature brighter colors and more urban styles like black-yellow and black-red leather color schemes. There is also the amber-hued silicon rubber strap with amber-reflecting graphics display.

Nike Leverages its Clout for Sustainability With Bluesign

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Nike bluesignBeaverton, OR – Nike Inc. is now a bluesign partner and will roll out across its global supply chain bluesign’s assessment tools. Accessing such resources previously required a brand to assess its factories individually, which for an outsourced global supply chain of Nike’s size would be a long and expensive process. The new partnership will provide bluesign’s tools and data for an expanded supplier base at a nominal cost.

Blanket Statement: Insect Shield Repels Insects!

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MosquitoSeattle, WA – With 2012 being one of the worst years for Lyme disease and West Nile virus as well as a new tick-borne disease on the large this year, insect repellent apparel company Insect Shield Repellent Technology stresses that protective measures are needed for the spring and summer seasons.

An EPA-registered outdoor blanket is the company’s newest offering to fight the bugs that will be coming out. The Insect Shield technology is built-in and odorless, and yet machine-washable with no special care required. At 18 oz., the 56” x 74” blanket’s MSRP is $29.95.

See-through Yoga Pants...Oops Says Lululemon

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See-through Yoga Pant...Oops says LuluLemonFor some a dream come true and for others a disappointing purchase; see-through yoga pants have hit the market reports the Wall Street Journal, but not on purpose.

Liberating women's yoga brand, Lululemon, has accidentally taken liberation to a whole new level with its black yoga pants. A spokesman from the brand explains that due to a factory error, certain shipments of product available in store since March 1, 2013 do not meet “technical specifications.”

Expanded Keen Sock Line Guaranteed for Life!

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Keen OlympusPortland, OR – Keen is adding more options to its Olympus line of socks. Adding ¼ crew and low cuts as well as an expanded range of weights and colors, the Olympus socks also come with a Guaranteed for Life Warranty. Keen will replace any worn out pair, no questions asked.

Slytech Taps Into Hydrapak

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Slytech 2nd Skin Hydrapro XTOakland, CA – Action sports protection brand Slytech has picked Hydrapak, producers of active-lifestyle hydration equipment, for integration into its latest offering, the Slytech 2nd Skin Hydrapro XT. The offering will feature a Hydrapak one-liter hydration reservoir and was designed with input from alpine skier Ted Ligety. It will distribute in fall 2013.

Wandertours and Overland Equipment Team Up to Outfit Wanderers in 2013

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Overland Equipment DonnerSeattle, WA – Boutique travel company Wandertours, which specializes in women-only tours, has partnered with Overland Equipment to provide every Wandertour participant with a Donner bag of their color choice. Participants who book trips with departure dates at any date during 2013 will receive a bag.

A New Platform for Domestic Factory Sourcing

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Maker's RowA recent TechCrunch article features Maker's Row, a new resource that connects deisgners to manufacturers here in the United States. 

"Co-founders Matthew Burnett and Tanya Menendez launched Maker’s Row in November to act as a sort of with profiles for factories and facilities. The site enables recognized designers and amateurs alike to partner with manufactures that are searchable on the site by state to create a range of items, from handbags to sportswear. It charges manufacturers a subscription fee to post.

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