Louis Garneau has introduced a new product line, Garneau Nutrition, which will debut with six flavors of energy gel. More nutritional products will follow, including an electrolyte sports drink.
National Geographic has selected Trailtex and its subsidiary Earthtec to develop men's, women's and children's apparel for the National Geographic Explorer brand in North America.
Mike Fox, owner of Boardworks and former Hawaiian lifeguard, has teamed up with California lifeguard Steve Reuter, a rescue equipment designer. Together they have developed a line of Rescue Boards designed to be stronger, safer and more innovative than current market offerings.
Reuter has been a professional lifeguard since 1976 and works as a rescue boat captain in Southern California. He has been awarded the Medal of Valor for bravery, twice. When not saving lives Reuter enjoys surfing, scuba diving and sailing.
Ortovox has announced that, beginning in 2013, the brand will begin adding their own avalanche backpacks to offerings in avalanche emergency equipment. The brand has been building their line of snow related gear including transecievers, shovels and probes, since 1980.
Recon Instruments kicks off 2012 with new partnerships and investments spurred by the success of its Micro Optics Display (MOD) technology. Recon has received a combined $10 million investment from Vanedge Capital and Kopin Inc. The investors were intrigued by Recon's recent success with the Android-powered MOD Live near-eye device that provides skiers and riders with a variety of data including speed, navigation, jump analytics, buddy tracking, text messages and viewfinder functionality for point-of-view cameras.
At the Outdoor Retailer (OR) and Snow Industries America (SIA) shows, Recon Instruments debuted new goggles compatible with MOD and MOD Live displays in partnership with Smith Optics and Scott Sports. The displays utilize GPS, accelerometer, gyroscope, altimeter and temperature sensors to provide skiiers and riders with precise measurements and readings in real-time.
Hestra glove brand has designed a line for 2012 that, they believe, will provide more warmth and functionality than ever before. The 75 year-old brand will offer their new patented Ergo Grip technology, a partnership with Swisswool, new colors and models, plus updated designs.
180s is making strides with their largest product launch to date and largest U.S. consumer marketing campaign. It is also introducing its performance winter apparel and proprietary Quantumheat thermal technology.
Dakine has launched their outerwear for the next Fall 2012 and Winter 2013 seasons. The styles span all price points, but each have a number of features and a classic fit with space for layers. Nine men's jackets, five men’s pants, six women’s jackets and three women’s pants will make up the initial offering.
Snow Angel has introduced its first female-specific packaging for fall 2012. The sensual packaging is designed to appeal to active women, the fastest-growing market segment.With the new packaging program Snow Angel hopes to communicate their high performance base layer apparel, structured around a woman's fit and feel. As Pamela Moyce, the founder of Snow Angel envisions it, the products should never be mistaken for unisex because they shout femininity and now the packaging reflects it.
Each package features product descriptions and sizing information, as well as a circle cut-out to reveal the fabric inside, giving women the chance to feel the fabrics.