Portland, OR – To promote the release of Columbia’s Omni-Freeze Zero technology, Columbia has invested in a multi-channel marketing campaign with ESPN across television, print and digital media. The company is also sending out branded ice cream trucks to over 100 stops at major sporting events, festivals and retailers from April through June. The “Omni-Freeze Zero Tour” will allow consumers to handle the product and see it in action.
Burnaby, BC – Canadian running, cycling and triathlon apparel brand Sugoi has teamed up with Ironman in North America and Europe as the official apparel. For three years to come, Sugoi will serve Ironman’s efforts to enhance apparel options for athletes by providing extensive jersey customization. The brand has also launched an exclusive line of men’s and women’s bike and run gear dubbed M-DOT. The elite Ironman Executive Challenge program will also be outfitted by Sugoi, which will provide every participant with custom apparel.
Paddle sports safety equipment provider, Whitewater Research & Safety Institute (WRSI), has announced a recall for its Moment and Trident series of kayaking and rafting helmets. The company is aware of more than ten instances when the chin strap has malfunctioned, posing a head injury hazard to users. To date there have not been any reported injuries resulting from the design flaw. However, the Consumer Product Safety Commission (CPSC) advises consumers to stop using the helmet immediately, and it also warns that selling recalled goods is a serious offense.
International television star Bear Grylls will make his network television debut with a new NBC show called “Get Out Alive” this summer. The show pits teams of two against extreme challenges in the wild. Eight episodes of the series have been ordered by NBC. Additional details will be revealed at a later date.
Grylls will also debut his clothing collection, Bear Grylls by Craghoppers, in the U.S. The Bear Grylls collection is field-tested by Grylls himself and includes a softshell jacket using Craghopper’s SmartDry durable water repellent treatment and a long-sleeved outdoor shirt with stretch panels and ventilating chest pockets.
Ogden, UT – Finnish watch and technical instrument company, Suunto, takes on a sportier look with three new designs added to its Elementum Terra collection. The new designs feature brighter colors and more urban styles like black-yellow and black-red leather color schemes. There is also the amber-hued silicon rubber strap with amber-reflecting graphics display.
Beaverton, OR – Nike Inc. is now a bluesign partner and will roll out across its global supply chain bluesign’s assessment tools. Accessing such resources previously required a brand to assess its factories individually, which for an outsourced global supply chain of Nike’s size would be a long and expensive process. The new partnership will provide bluesign’s tools and data for an expanded supplier base at a nominal cost.
Seattle, WA – With 2012 being one of the worst years for Lyme disease and West Nile virus as well as a new tick-borne disease on the large this year, insect repellent apparel company Insect Shield Repellent Technology stresses that protective measures are needed for the spring and summer seasons.
An EPA-registered outdoor blanket is the company’s newest offering to fight the bugs that will be coming out. The Insect Shield technology is built-in and odorless, and yet machine-washable with no special care required. At 18 oz., the 56” x 74” blanket’s MSRP is $29.95.
Liberating women's yoga brand, Lululemon, has accidentally taken liberation to a whole new level with its black yoga pants. A spokesman from the brand explains that due to a factory error, certain shipments of product available in store since March 1, 2013 do not meet “technical specifications.”
Portland, OR – Keen is adding more options to its Olympus line of socks. Adding ¼ crew and low cuts as well as an expanded range of weights and colors, the Olympus socks also come with a Guaranteed for Life Warranty. Keen will replace any worn out pair, no questions asked.