Would you pay almost $1,000 for a Gucci bike helmet?

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gucci-bike-helmet-1It's not entirely new for high-fashion labels to court the outdoor industry. Chanel has made ski boots for a few years now. Kate Spade designs bicycles. And Gucci started the trend in 2001 with a line of athletic surfboards, so the designer is no stranger to the outdoor world. The $960 helmet (pictured right) is part of Gucci's latest line. It's a collaboration with Italian bicycle maker Bianchi, and you can get it in - get this - black OR white.

So does an industry that prizes performance above everything really care about fashion? Especially when adding said fashionable label also adds hundreds of dollars? Before you make up your mind, check out the rest of the collection, hosted in a slideshow here by The Active Times.

New Balance and Gore-Tex Hit the Trail

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New Balance Minimus 10 GTXW. L. Gore & Associates (“Gore”), inventor of Gore-Tex and athletic brand, New Balance, are expanding on previous collaborative efforts to launch three new styles this fall: the Minimus 10 Trail, Minimus 80 Multisport and 910 Trail, each featuring the Gore-Tex patented waterproof-breathable technology.

Dagger Kayaks Revives Retro Favorite

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DG RPM FuelRed Top webGreenville, SC – Dagger, the Confluence Watersports kayak brand, is bringing back one of its most popular whitewater models, the RPM. It was first released in 1996, and quickly became the brand's best-seller.

Dagger designed the boat to be versatile and easily maneuverable, a solid option for paddlers getting their first taste of whitewater kayaking. Retailers can now get their hands on the old-school RPM, which is currently in production and will continue for a limited time.

Kammok Updates its Hammock Line With Two New Products

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Kammok Roo camping hammockAustin, TX – Launched two-and-a-half years ago with a successful Kickstarter campaign, socially conscious adventure brand Kammok released its first products, including the Roo camping hammock, to much fanfare. Now the brand is updating that iconic item with two new accessories: the Kanga Claw wire gate carabiner and Racer Slings.

Sync Trail Runner by Treksta Receives Accolade

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Treksta SyncThe new Sync trail running shoe by Treksta, the outdoor footwear brand, has been recognized as Editors' Choice by Trail Runner magazine. The lightweight, breathable mesh fabrics and 4mm heel-to-toe differential combine minimalist qualities with more traditional components like a sturdy upper, thick outsole and midsole differential of 10-12mm—the industry standard. The upper, insole, midsole and outsole construction are based on the brand's trademark technology, NestFIT, which is intended to provide a cradling effect with a natural motion.

Cherry Cola Flavor With a Cherry Cola Caffeine Kick

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Honey Stingers Cherry Cola ChewsSteamboat Springs, CO – Honey-based nutritional product producer Honey Stinger has added to its line new caffeinated cherry cola flavor chews. Consumer feedback led to the addition of a caffeinated option to the line. The caffeine content of the chews is derived from white tea and the product is gluten-free and 95 percent organic.


Columbia’s Big Summer Marketing Blitz for Omni-Freeze Zero

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Omni-freeze Zero TourPortland, OR – To promote the release of Columbia’s Omni-Freeze Zero technology, Columbia has invested in a multi-channel marketing campaign with ESPN across television, print and digital media. The company is also sending out branded ice cream trucks to over 100 stops at major sporting events, festivals and retailers from April through June. The “Omni-Freeze Zero Tour” will allow consumers to handle the product and see it in action.

Sugoi Puts Race Apparel on the Backs of Ironman Athletes

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IronmanBurnaby, BC – Canadian running, cycling and triathlon apparel brand Sugoi has teamed up with Ironman in North America and Europe as the official apparel. For three years to come, Sugoi will serve Ironman’s efforts to enhance apparel options for athletes by providing extensive jersey customization. The brand has also launched an exclusive line of men’s and women’s bike and run gear dubbed M-DOT. The elite Ironman Executive Challenge program will also be outfitted by Sugoi, which will provide every participant with custom apparel.

WRSI Helmets Recalled for Defective Chin Strap

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WRSI Helmet RecallPaddle sports safety equipment provider, Whitewater Research & Safety Institute (WRSI), has announced a recall for its Moment and Trident series of kayaking and rafting helmets. The company is aware of more than ten instances when the chin strap has malfunctioned, posing a head injury hazard to users. To date there have not been any reported injuries resulting from the design flaw. However, the Consumer Product Safety Commission (CPSC) advises consumers to stop using the helmet immediately, and it also warns that selling recalled goods is a serious offense. 

For more information on the product and recall contact This email address is being protected from spambots. You need JavaScript enabled to view it. or visit cpsc.gov.

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