It's not entirely new for high-fashion labels to court the outdoor industry. Chanel has made ski boots for a few years now. Kate Spade designs bicycles. And Gucci started the trend in 2001 with a line of athletic surfboards, so the designer is no stranger to the outdoor world. The $960 helmet (pictured right) is part of Gucci's latest line. It's a collaboration with Italian bicycle maker Bianchi, and you can get it in - get this - black OR white.
So does an industry that prizes performance above everything really care about fashion? Especially when adding said fashionable label also adds hundreds of dollars? Before you make up your mind, check out the rest of the collection, hosted in a slideshow here by The Active Times.