Deuter Announces Aircontact Pack and Chance to Win a Trip to Norway

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Deuter AircontactLongmont, CO – To promote their new Aircontact series of heavyweight packs, Deuter is launching a multi-tiered campaign targeting consumers as well as retail employees.

The promotion includes a sweepstakes with the chance to win a Deuter adventure prize package to explore Norway’s Fjord region. A select number of retailers will also throw in a Wash Bag toiletry bag, with the purchase of an Aircontact pack.

Retail staff employees promoting and selling the Aircontact series will have the opportunity to win a place in the National Outdoor Leadership School (NOLS) course. For more information, visit the Deuter site.

Confluence Watersports Promotes Paddle

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Three large names under the Confluence Watersports umbrella have announced plans to give back in 2012.

Adventure Technology will support the paddle industry through sponsorships ranging from events (the Chattooga River festival) to philanthropy (Heroes on the Water). Dagger has an extensive lineup of sponsorships as well in 2012, including the Teva Mountain Games and First Descents. Wave Sports will also be sponsoring the Teva Mountain Games and USA Freestyle Kayak Series among others.

G-Form Releases Line of Protective Apparel

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compressionshirtG-Form has extended its portfolio of protective athletic and electronic gear to include a line of protective apparel.

Consisting of the Sternum Shirt, Crash Shorts and Protective Compression Shirt, the apparel collection features Reactive Protection Technology (RPT), a composite of PORON XRD material and G-Form’s proprietary technology.

The flexible RPT pads stiffen upon contact and absorb over 90% of impact forces, according to G-Form’s research.

Lowepro Adds Flipside 500 to Backpack Series

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LowePro Flipside 500Lowepro is now offering the Flipside 500, a backpack built for sports, adventure and outdoor photographers who carry a large lens.

The Flipside 500 provides secure storage space for professional-sized camera gear, including a 500 mm lens and extra room for accessories and personal items. When attached around the hips, the backpack can be swung around to easily access the rear-entry compartment with smaller padded partitions dividing the inside to keep gear from colliding.

Westcomb Unveils Shift NeoShell Jacket in Under 90 Days

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Westcomb Shift NeoShell® JacketVancouver, BC – Westcomb has unveiled its newest innovation, the Shift Neoshell hoody. The world’s lightest Polartec Neoshell jacket at just 11 ounces, Shift sheds its weight by using 2-ply seam tape and featuring 20 stiches per inch top-stitchless construction.

The innovation comes not only in the technical specs of the jacket but also in its aggressive manufacturing strategy which saw the Shift go from inspiration to delivery in less than three months.

Skora Launches First Women's Collection for F/W

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Skora FormFollowing the debut of its first Men's footwear collection for Spring/Summer 2012, Skora is launching its women's collection for Fall/Winter of this year.

The footwear has been designed to encourage running performance that is as biomechanically correct as possible, with minimal interference. Their Realfit last and customizable upper fit are designed to provide a user-adjustable experience.

Schoeller and Clariant Partner with Under Armour

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Coldblack Shortsleeve TSchoeller and Clariant worked with Under Armour to employ its Coldblack technology in the apparel brand's Coldblack sportswear collection. The Coldblack technology was developed for advanced UV protection and reflection, to minimize absorption of heat rays in dark clothing.

While light-colored textiles reflect both visible and invisible rays of sunlight, dark ones absorb both. The Coldblack finishing technology reduces this absorption of heat rays, particularly in darker-colored clothing. The result is improved heat management, protection from UV rays and a wider design palette for athletes who compete outdoors.

Clif Launches New Organic Bar

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Kit CrawfordKit Crawford, co-CEO of Clif Bar, is launching a 200 calorie or less, gluten-free, soy-free, dairy free bar this June called Kit's Organic fruit and nut bar. The newest snack bar reflects Kit's lifelong passion for organic food, her active lifestyle and her experience with sustainable farming.

Each of the first four flavors (Peanut Butter, Berry Almond, Cashew and Chocolate Almond Coconut) contain only four to six total ingredients. The simple, organic bar can appeal to those consumers with sensitive diet restrictions. Kit's Organic bar will retail for $1.59 each.

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