It's not entirely new for high-fashion labels to court the outdoor industry. Chanel has made ski boots for a few years now. Kate Spade designs bicycles. And Gucci started the trend in 2001 with a line of athletic surfboards, so the designer is no stranger to the outdoor world. The $960 helmet (pictured right) is part of Gucci's latest line. It's a collaboration with Italian bicycle maker Bianchi, and you can get it in - get this - black OR white.

So does an industry that prizes performance above everything really care about fashion? Especially when adding said fashionable label also adds hundreds of dollars? Before you make up your mind, check out the rest of the collection, hosted in a slideshow here by The Active Times.

W. L. Gore & Associates (“Gore”), inventor of Gore-Tex and athletic brand, New Balance, are expanding on previous collaborative efforts to launch three new styles this fall: the Minimus 10 Trail, Minimus 80 Multisport and 910 Trail, each featuring the Gore-Tex patented waterproof-breathable technology.

Greenville, SC – Dagger, the Confluence Watersports kayak brand, is bringing back one of its most popular whitewater models, the RPM. It was first released in 1996, and quickly became the brand's best-seller.

Dagger designed the boat to be versatile and easily maneuverable, a solid option for paddlers getting their first taste of whitewater kayaking. Retailers can now get their hands on the old-school RPM, which is currently in production and will continue for a limited time.

Austin, TX – Launched two-and-a-half years ago with a successful Kickstarter campaign, socially conscious adventure brand Kammok released its first products, including the Roo camping hammock, to much fanfare. Now the brand is updating that iconic item with two new accessories: the Kanga Claw wire gate carabiner and Racer Slings.

The new Sync trail running shoe by Treksta, the outdoor footwear brand, has been recognized as Editors' Choice by Trail Runner magazine. The lightweight, breathable mesh fabrics and 4mm heel-to-toe differential combine minimalist qualities with more traditional components like a sturdy upper, thick outsole and midsole differential of 10-12mm—the industry standard. The upper, insole, midsole and outsole construction are based on the brand's trademark technology, NestFIT, which is intended to provide a cradling effect with a natural motion.

Steamboat Springs, CO – Honey-based nutritional product producer Honey Stinger has added to its line new caffeinated cherry cola flavor chews. Consumer feedback led to the addition of a caffeinated option to the line. The caffeine content of the chews is derived from white tea and the product is gluten-free and 95 percent organic.

Portland, OR – To promote the release of Columbia’s Omni-Freeze Zero technology, Columbia has invested in a multi-channel marketing campaign with ESPN across television, print and digital media. The company is also sending out branded ice cream trucks to over 100 stops at major sporting events, festivals and retailers from April through June. The “Omni-Freeze Zero Tour” will allow consumers to handle the product and see it in action.

Burnaby, BC – Canadian running, cycling and triathlon apparel brand Sugoi has teamed up with Ironman in North America and Europe as the official apparel. For three years to come, Sugoi will serve Ironman’s efforts to enhance apparel options for athletes by providing extensive jersey customization. The brand has also launched an exclusive line of men’s and women’s bike and run gear dubbed M-DOT. The elite Ironman Executive Challenge program will also be outfitted by Sugoi, which will provide every participant with custom apparel.