Outdoor USA Magazine

Hestra glove brand has designed a line for 2012 that, they believe, will provide more warmth and functionality than ever before. The 75 year-old brand will offer their new patented Ergo Grip technology, a partnership with Swisswool, new colors and models, plus updated designs.

180s is making strides with their largest product launch to date and largest U.S. consumer marketing campaign. It is also introducing its performance winter apparel and proprietary Quantumheat thermal technology.

Dakine has launched their outerwear for the next Fall 2012 and Winter 2013 seasons. The styles span all price points, but each have a number of features and a classic fit with space for layers. Nine men's jackets, five men’s pants, six women’s jackets and three women’s pants will make up the initial offering.

Snow Angel has introduced its first female-specific packaging for fall 2012. The sensual packaging is designed to appeal to active women, the fastest-growing market segment.

With the new packaging program Snow Angel hopes to communicate their high performance base layer apparel, structured around a woman's fit and feel. As Pamela Moyce, the founder of Snow Angel envisions it, the products should never be mistaken for unisex because they shout femininity and now the packaging reflects it.

Each package features product descriptions and sizing information, as well as a circle cut-out to reveal the fabric inside, giving women the chance to feel the fabrics.

La Sportiva will debut a full line of technical ski mountaineering apparel at the 2012 OR Winter Market, SIA Snowshow, and ISPO Munich tradeshows. The brand used their team of designers in the Dolomites, gathering feedback from ski mountaineers to design light and efficient apparel. The first to distribute the line which includes hard shells, soft shells, insulating mid layers, and performance base layers will be specialty outdoor retails stores where the brand's recognition is strong.

Brooks-Range has updated its Ski Guide Cards (SGCs) by working with the American Institute for Avalanche Research and Education, American Avalanche Association and American Mountain Guides Association.

Jeff Blakely, general manager of Brook-Range notes that the cards do not replace course work but rather serve as an emergency reference. The cards reiterate information that certified mountain guides or backcountry enthusiasts should know.

Kai Lenny, an accomplished stand up surfer is working with Naish to take on his new challenge, SUP racing. Lenny is competing in the Stand Up World Racing Series for the first time this year and is paddling Naish boards designed for the challenges of SUP races. These rigors were particularly evident at the North Shore Paddle Challenge held on Oahu, where boards had to battle surf but perform on flatwater.

Ortholite has partnered with Timberland to incorporate its X-40 insole into Timberland's Radler Camp Series. By next spring, Ortholite insoles will be in the Radler Camp Boat Moc, and by fall in the traditional Radler Camp Moc.

The Radler Camp collection is designed to be packable, versatile and comfortable. Shoes are unisex with a deconstructed ripstop upper, treated for water-resistance. The outsole is Green Rubber, made with 42 percent recycled rubber.