Gramicci, developer of Natural Performance Technology (NPT) outdoor clothing, has hired design industry expert James Sowins as director of design and Paul Cronin as the U.S. vice president sales director.
Early in his career, Sowins was instrumental in developing Mossimo into a lifestyle brand as vice president design director. Later Sowins became director of apparel, world-wide, for Puma. As chief merchandising officer of apparel at Sketchers-Kitson, Sowins concentrated on designing the Kitson line of jeans and organizing distribution in the U.K. and Middle East.
Cronin brings 23 years of experience in sales and apparel merchandising. He has held previous sales executive leadership roles at Marithe’ & François Girbaud, Ecko Unlimited/Marc Ecko Enterprises, Macy’s Merchandising Group and Perry Ellis. At Gramicci, Cronin will oversee all domestic and international accounts.
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