Outdoor USA Magazine

Helly Hansen has named Al Fry its new Canadian sales manager.

Fry joins Helly Hansen with more than two-dozen years of sales management experience. He served the last four years as a senior account executive for Levi’s Canada, where he managed a variety of high-profile accounts, including Golf Town, Urban Outfitters and Mark’s Work Warehouse.

Prior to his time with Levi’s Canada, he was the principal in his own independent sales agency, and spent 18 years working in various footwear and apparel sales management positions at Nike Canada.