Verde PR and Consulting welcomes Sara Lingafelter to the agency as its new director of digital and social media marketing.
Lingafelter was formerly employed as the digital engagement program manager at REI. Prior to this, she worked as a sales rep for outdoor products. As a blogger and Outdoor Industry Women’s Coalition (OIWC) board member, her involvement in the outdoor industry runs deep.
Lingafelter is also a frequent speaker and instructor with the University of Washington’s Advanced Interactive Marketing continuing education program in the categories of social media, user-generated content and digital media. Before merging her passion for the outdoors with her career, Lingafelter was a lawyer and involved in software and business development.
At Verde, Lingafelter will oversee an integrated digital and social program for clients.