Woolrich has named Donna Fitch as director of men's merchandising. In this role Fitch will be responsible for brand positioning, assortment planning, pricing and design of the brand's men's outdoor collection.
Fitch most recently worked at Dickies where she was men's general manager. She's also held roles at Columbia, Eddie Bauer and Nordstrom. With over 180 years of history behind the Woolrich brand Fitch is excited to join the team and will be moving to the Woolrich area.
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