Salewa North America has announced two new appointments to its sales and marketing team. Jim Lamancusa joins as new director of sales and marketing and Matt Whiteman is now the sales and marketing coordinator.
Lamancusa brings experience in both outdoor pursuits and business. He has a passion for ice climbing, skiing, and mountaineering plus technical and sales and marketing experience. Lamancusa will use this background to identify market needs and evaluate new offerings in the backcountry sector.
Whiteman will draw on experience at Active Interest Media and Rock and Ice Magazine in his role as sales and marketing coordinator. He is also well acquainted with the outdoors as a 5.13 climber and ski mountaineer.