Amsterdam-based Hi-Tec Sports has made Brad Gebhard CEO of its U.S. subsidiary. He will lead the company's two brands in the U.S. market, Hi-Tec Sports USA and Magnum USA.
From the Portland, OR headquarters, Gebhard will be responsible for setting the U.S. strategic vision and directing the company's strategic marketing campaigns, reporting to Global CEO Ed van Wezel. Bill Berta will continue to direct Hi-Tec Sports' U.S. business. He will now report to Gebhard.