Bill Sinoff has joined Ex Officio as director of sales and will contribute his experience in the outdoor and apparel industry to the 25 year-old technical travel brand.
Sinoff has almost 20 years of business development, sales and general management experience with Luna Sport, Terramai and Patagonia. These hand-on experiences have given Sinoff a strong grasp of the nuances within the specialty apparel market. Sinoff even served as a store manager for seven years.
The Ex Officio sales team will report directly to Sinoff who has relocated to Seattle to assume his new role.