Steve Harden has been hired by Yakima as senior director of North American sales. This role will have Harden responsible for developing sales, fostering business relationships and, as a member of the Yakima senior management team, he will develop and execute new strategies to expand distribution in North America.
Harden most recently worked for two years with VF Outdoor developing two new backpack brands targeted to specific consumers. With more than 20 years of outdoor experience Harden has also worked for Adidas and Hi-Tec Sports.
Ron Ten Berge, senior vice president and chief marketing officer for Yakima, sees Harden's strong experience across trade channels in the outdoor industry as a valuable addition. This hiring comes as Yakima enjoys consistent growth in the U.S. and globally. Though Harden currently lives in California he'll be relocating to Portland in the coming months.