Amer Sports Winter Revamps Marketing Departments Structure

Amer Sports Winter and Outdoor Americas (ASWO) has announced the new management structure of its marketing departments to centralize its three brands, the American divisions of Salomon, Sunnto and Atomic.

Starting immediately, ASWO is to begin operating under a marketing organization that unites leadership of the three brands in key areas to make each stronger and offer a better customer and retailer experience. 

Jean-Yves Couput, ASWO marketing director and vice president says the three brands will be able to share resources, tools and practices to ensure customer satisfaction. Ultimately, the plan will drive the market by customer demands rather than category or brand needs.

With these changes leadership has shifted as well. Courtney Vermaas, previously Sunnto USA marketing coordinator has been promoted to ASWO outdoor brand manager. In this role Vermaas will lead the U.S. divisions of Salomon Outdoor and Suunto. Josh Korn will step in under Vermaas as marketing coordinator and sports and community marketing associate. Vermaas is excited for her new role and reiterated the overall goal of making the relationship between brands more efficient.

Jordan Judd, Marketing Director at Atomic USA is now also sales director for the brand and announced the hiring of Kathryn Smith as Atomic USA alpine brand manager. Smith was formerly the assistant marketing manager at Snow Sports Industries of America. Smith will now lead Atomic USA's advertising, promotion, sports marketing, trade shows and public relations programs.

Salomon Outdoor Brand Manager, Paul Guimond has become the new ASWO outdoor field and retail marketing manager. He'll be managing nine technical reps serving athletic outdoor communities across the country.

And to round out the changes, ASWO is currently crafting an internal Marketing and Communications and Shared Services department to be run by one internal manager accompanied by a marketing associate.