New CEO Steps Aboard With Cocona

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Jeff BowmanBoulder, CO – Cocona, Inc., global manufacturer of active particle technologies used in technical apparel, footwear and sleep systems, has brought on Jeff Bowman as the company’s Chief Executive Officer. Bowman will replace former CEO Brad Poorman, who has left Cocona to pursue other opportunities.

Bowman most recently worked as Chief Operating and Technical Officer at Massif in Ashland, Oregon. He has also held senior executive positions at Cascade Designs, Malden Mills (Polartec) and W.L. Gore and Associates.

Backbone Media Brings On New Associate Media Director

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Page Kelley webCarbondale, CO – Outdoor and active lifestyle public relations agency, Backbone Media, is bringing on Page Kelley as associate media director. Kelley most recently worked as a senior media planner at Mindshare Chicago—a global media network with over 6,000 staff in 82 countries. At Mindshare, Kelley worked with numerous brands in various industries, managing individual budgets over $25 million. She also maintained a focus on the development of “new media.”

Hi-Tec USA Welcomes VP of Sales and Product

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Peter SheanPortland, OR – Peter Shean has been named Vice President of Sales and Product for Hi-Tec Sports’ U.S. subsidiary. As VP of Sales and Product, Shean will lead sales efforts in the U.S. Joining the company’s senior management team, he will develop and implement a broad-ranging sales strategy, and will help guide independent sales agencies in expanding Hi-Tec’s reach in the U.S. market.

Senate Confirms Sally Jewell’s Appointment as Secretary of the Interior

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Sally JewellBoulder, CO – The U.S. Senate has formally confirmed REI CEO Sally Jewell as the next Secretary of the Interior. The confirmation comes as the next four years will mark a number of milestones for the nation: the 50th anniversary of the Land and Water Conservation Fund (LWCF), the 50th anniversary of the Wilderness Act and the Centennial celebration of the National park System. These milestones will arise during Jewell’s term as Secretary of the Interior, providing an opportunity for the administration and Congress to address the future of U.S. public lands and waters, which are now disproportionately targeted for budget cuts.

Timberland Hires New Global Design Director

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Stratham, NH – Camila Vesth, who was previously Head of Creative Apparel and Accessories at Le Coq Sportif, is now Global Design Director for Timberland. In her new position she will help lead the repositioning of the brand as the largest and most sustainable outdoor lifestyle brand in the marketplace.

Vesth has worked for Adidas in Germany as well as in the U.S. department, where she headed up the women’s team. She has also supervised collections for Karmameju and Run and Relax. In her new appointment she will be working at the Timberland International Design Centre in London and will report to VP Global Apparel and Accessories Rene Skytte.

Polartec Welcomes New Account Manager

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Colin TrueLawrence, MA – Technical fabric producer Polartec, LLC has taken on Colin True as Account Manager for the Southwestern U.S. territory. The appointment comes hand-in-hand with True’s recognition as an accomplished young leader in Sporting Goods Business (SGB) magazine’s “40 Under 40” award.

Working previously at GU Energy Labs where he managed a team of 23 U.S.-based independent sales agencies, True helped to grow the brand within multiple channels of distribution. In his position at Polartec, True will work from Park City, Utah and service partner brands in Utah and Southern California, which includes Patagonia and Black Diamond Equipment.

Former Cloudveil Co-Founder Joins Joint Support Athletic Wear Maker

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Brian CousinsVail, CO – Opedix, manufacturer of joint support athletic wear, has taken on Brian Cousins as Vice President of Business Development. Cousins is known in the outdoor industry as the co-founder and president of apparel company Cloudveil. As Vice President of Business Development at Opedix he will be in charge of all sales, marketing and product development initiatives for current and new products. He will also be a member of the senior management team.

With over 20 years of experience in the outdoor and ski industries, Cousins has had his hand in everything from retail sales, product development, brand management and business operations. After selling Cloudveil to Spyder Active Sports, he worked as a consultant for film production and new media businesses in Jackson, Wyoming.

Promotions at Confluence Watersports Highlights Growth

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Confluence WatersportsGreenville, SC – Eight promotions have been made at Confluence Watersports. The promotions highlight standout talent across the organization and the continued growth of the company. The promotions are as follows:

Hastings Blumer, who joined Confluence in 2007, has been promoted to Product Manager, Adventure Technology and Harmony Paddles

Scott Byers has worked in several departments at Confluence over the course of 12 years. Byers has been promoted to Director, Customer Service.

Seirus Hires New VP Snow Sports Sales

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Seirus InnovationPoway, CA – Seirus Innovation, maker of gloves, liners, masques and clavas names industry veteran Joe Urzerra as its new vice president of sales, snow sports division. Urzerra spent nearly a decade as a sporting goods sales rep, followed by over 15 years in senior positions with Nike and Callaway, where he was senior vice president of Americas. He holds a B.S. in business administration from St. John Fisher College in Pittsford, NY. Urzerra resides with his family in Carlsbad, CA.

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