Salt Lake City, Utah – Backpack and adventure travel gear brand, Gregory Mountain Products, has brought on Colleen Nipkow as the new marketing director. The brand also announced several new hires to support the marketing department: Aaron White (marketing coordinator) and Allaina Jeffreys (graphic designer).
Nipkow previously worked as the marketing manager for Scarpa based out of Boulder, Colo. Prior she spent almost ten years in a marketing role at Black Diamond Equipment. Her experience spans brand ambassador management, public relations and advertising campaigns, brand identity development, social media and product marketing support.