Seattle, Wash. – Cascade Deigns has promoted Mona West to vice president of emerging brands, the company announced on January 29. At her new post, she will manage eight brands which include SealLine, PackTowl, Hummingbird, E-Case, Platypus and Tracks – as well as have a voice on Cascade Designs' executive team. Before the promotion, she held the position of marketing director of Sleep and Shelter.
Seattle, Wash. – Adventure travel apparel brand ExOfficio has strengthened its sales, dealer service and marketing teams with new hires and promotions, the company recently announced. ExOfficio has chosen industry veterans in Tim Lau and Chris Hodge for the positions of Northwest Territory Manager and Sales Operations Manager, respectively. Lau has 20 plus years experience in the outdoor industry, including some time as the principal of a sales agency. Hodge was promoted after working with the company for 12 years.
Santa Barbara, Calif. – Lifestyle apparel brand, Horny Toad has promoted David Duron to national sales manager. Duron joined the company in 2008 to work with the marketing team at then, sister brand Nau. He later transitioned into dealer services with Horny Toad, most recently serving as dealer sales manager. He will report to Brian Thompson, global director of sales and marketing.
Berkeley, Calif. – On January 20, gel energy creator GU Energy Labs announced its selection of Adam Chamberlain for the company's vice president of marketing. He will bring to the executive team expertise in many facets of marketing, including public relations, brand development, retail programs and digital advertising.
Montreal – Kamik, the Canadian footwear maker, announced the appointment of Michael Benoit as the chief marketing officer for the brand. According to Kamik, Benoit will oversee product development, sales and marketing initiatives.
Benoit is joining Kamik with over 30 years of consumer good experience. He comes from a global sales and business development position at the breadmaking company, Boulart. Before that, he held positions at Reebok-CCM Hockey and Bauer/Nike Hockey.
Bozeman, Mont. – Fishing gear company Simms has chosen Steve Bendzak as its new vice president of global sales, the company reported in November. Starting in January, Bendzak will manage for Simms both the company's sales team and its external reps and partners around the globe. He will also be responsible for the customer service department, the Customer Care Center and e-commerce.
Bendzak has worked in the outdoor industry for 22 years as ExOfficio's vice president of sales and then the brand's General Manager, under parent company Jarden Corp. To his new role at Simms he brings a lifelong love of fishing, familiarity with specialty retailers and experience at growing companies from his time at ExOfficio.
Bend, Ore. – Three new people have joined the Hydro Flask team: David Visnack, Vice President of Marketing and Product; Tom Trissel, Customer Service Manager; and John Ogle, IT Manager. Visnack specializes in brand leadership, marketing, product development and e-commerce programs. He has previously worked as General Manager for Far Bank Enterprises, and served as the VP of Marketing and Product for Far Banks Sage, Redington and RIO Fly Lines brands. Trissel spent the past six years as Customer Service Manager and Assistant Store Manager at Altrec.com. Ogle was previously a consultant for NetSuite Development and Optimization Solutions.
Racine, Wis. – Industry veteran Christopher Martens will oversee brand and product management, marketing, research and development, quality control and customer service in his new role as business director for Johnson Outdoors Gear's camping division. The division includes brands Eureka, Silva and Jetboil.