ExOfficio Brings On New General Manager

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brian thompson webBrian Thompson is now the general manager of ExOfficio, where he will be responsible for building and defining the adventure travel apparel brand, and developing a comprehensive plan for the brand's global growth. In general, Thompson said ExOfficio is looking to “raise the bar on technical performance while also appealing to the style aesthetics of today's adventure traveler.”

VF Corp. Hires Nike Exec to Lead Apparel and Footwear Centers

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486-research-development-productsVF Corp. hired Dan Cherian to serve as its vice president of global innovation for its performance apparel and footwear division, a new position for the company. In the position Cherian will oversee it’s innovation centers where the company hopes to develop “game-changing advancements” in clothing, footwear accessories across its line of more than 30 brands. 

GU Hires New Staff and Promotes from Within

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GU Root BeerGU Energy Labs, makers of GU energy gels and other sports-focussed drinks and supplements, recently hired four new staff members while also making some internal changes to help grow the brand. The company brought on Randy Parco as its director of quality, Sholeh Esmaili-Montoya as its director of human resources, Pamela Kennedy as its product manager and Celia Santi as its sports marketing manager: Run/Tri/Outdoor. The company also promoted Yuri Hauswald from a brand specialist to its Sports Marketing Manager: Bike.

What’s UP Public Relations Continues to Grow With Social Media Hire

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aliseWhat’s UP PR recently hired Alise Bailey as a social media account executive, as part of its continued social media expansion. The public relations and event management company has an extensive list of outdoor industry clients among them: Bergans of Norway, Chaos Headwear, Deuter USA, Pakems Shoes and ZDAR Boots. 

Bailey was hired in conjunction with the introduction of a revamped site with blogging and social media as well as social networking features. Bailey is currently a senior at the University of Denver where she is studying International Studies and Leadership. In her position at What’s UP PR she works on the company’s outdoor and ski social media channels.

Artz Promotion Latest Change-Up for REI

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eric artz reiREI has promoted Eric Artz, its Chief Financial Officer, to the role of Chief Operating Officer. The promotion is the latest in several upper-level changes since Jerry Stritzke was appointed CEO in August 2013, following former CEO Sally Jewell’s appointment to Secretary of the Interior.

Mountainfilm Director Steps Down to Follow Dream

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mountain film webPeter Kenworthy is retiring from his position of executive director at Mountainfilm, which he has held for the past eight years. In a letter announcing the news he expressed that he was happy to leave at a time when the organization was experiencing so much success. Mountainfilm founded the ever-growing film festival and also produces a world tour.

Kenworthy mentioned in his retirement letter that he was stepping down to pursue his lifelong dream to build his own house. “If you're in the area come by and a swing a hammer,” he said.

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