Racine, Wis. – Industry veteran Christopher Martens will oversee brand and product management, marketing, research and development, quality control and customer service in his new role as business director for Johnson Outdoors Gear's camping division. The division includes brands Eureka, Silva and Jetboil.
Salt Lake City, Utah – Backpack and adventure travel gear brand, Gregory Mountain Products, has brought on Colleen Nipkow as the new marketing director. The brand also announced several new hires to support the marketing department: Aaron White (marketing coordinator) and Allaina Jeffreys (graphic designer).
Nipkow previously worked as the marketing manager for Scarpa based out of Boulder, Colo. Prior she spent almost ten years in a marketing role at Black Diamond Equipment. Her experience spans brand ambassador management, public relations and advertising campaigns, brand identity development, social media and product marketing support.
Dallas, Texas – Roka Sports, the multi-sport endurance brand, has hired Rylan Dolan as the new VP of sales and marketing. Dolan joins ROKA from DJO/GlobalCompex where he was director of sales and marketing. Prior to that he spent ten years at TYR Sport holding multiple management positions including VP of sales – he oversaw the launch of TYR's triathlon wetsuit and swimskin categories.
Sheboygun, Wis. - On November 18, Wigwam announced its appointment of Margaret Newhard as director of product management, website and e-commerce. Newhard has worked for the company since 2006, beginning as field marketing manager and then most recently as director of sales for the western United States. Now she returns to Wigwam headquarters in Sheboygan where she joins her father Robert Chesebro—CEO and owner of Wigwam—to continue the family’s more than 100 year operation of the business. Newhard will bring to the role marketing and e-commerce experience, as well as familiarity with the outdoor market from her time with the Gander Mountain retail chain.
Rohnert Park, Calif. - In late September, Marmot Athlete Adrian Ballinger climbed the world's sixth highest mountain, Cho Oyu in the Himalayas (26,906 feet), with Sergey Baranov—before turning around and skiing almost continuously the eight vertical kilometers down. This was the fifth 8,000 meter peak Ballinger had skied, and his second complete descent from that height. Ascending Cho Oyu just after the monsoon season, they experienced very difficult climbing conditions but ideal snowpack for the descent.
The 37-year-old Ballinger is an International Federation of Mountain Guides Association (IMFGA) certified mountain guide and owns his own guide service, Alpenglow Expeditions. He has climbed Everest six times, fixing lines for clients to follow. For the ascent of Cho Oyu, he worked with his friend Lhakpa Rita Sherpa and others to prepare the way for him and the Russian skier Baranov to the summit.
San Juan Capistrano, Calif. – Outdoor Retailer, the bi-annual trade show for the outdoor retail industry in Salt Lake City, announced that Kate Blom-Lowery will be director of public relations for the event. She will also work on PR for parent company Emerald expositions’ recently acquired market event Sports Licensing and Tailgate Event.
Boulder, Colo. – Bruno Maier joins the RockyMounts team as its new president. Maier has a strong background in consumer-product branding and sales. He started his career in 1993 as a sales intern with Huffy Bicycles, and has held senior management positions at Pacific Cycle, CSG, and PeopleForBikes. He came to RockyMounts from nonprofit group PeopleforBikes, where he spent the last four years as its senior vice-president.