Ride Snowboards Hires Global Marketing Manager

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carson schubertSeattle, Wash. — Carson Schubert is the new Global Marketing Manager for Ride Snowboards, where he will work together with Global Brand Director Sean Tedore and Marketing Coordinator Tanner McCartney. He previously worked as brand and marketing manager for High Cascade Snowboard Camp.

Fjallraven Names New North American Director of Marketing

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joe prebichBoulder, Colo. — Joe Prebich is Fjallraven’s new director of marketing for North America. The brand has grown rapidly since entering the North American market four years ago, and Prebich will fill the newly-created role in order to support the brand’s growing consumer base. He will be responsible for creating and managing marketing initiatives and overseeing existing relationships with agency partners.

Yeti Coolers Names Industry Veteran Director of Branding

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michelottiAustin, Texas — Jason Michelotti will join the Yeti Cooler leadership team as Director of Brand Marketing. He has more than 15 years of industry experience and will oversee the creative, retail, events, and community marketing teams while helping implement the strategic brand vision for Yeti.

Julie Snow Named VP of Design and Product Development at Exofficio

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Julie Snow ExofficioSeattle, Wash. – Julie Snow as been hired as ExOfficio's new Vice President of Design and Product Development.

With over 20 years of merchandising and apparel experience, Snow began her career at Cutter and Buck where she held several roles with the brand throughout the 90s. When she left in 2013 she was the VP of Design and Product Development. Snow moved on to become a lecturer for the Professional and Continuing Education Fashion Certification Program at the University of Washington.

Eagle Creek Brings In New Product Management VP

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nedra fabitoCarlsbad, Calif. — Nedra Fabito has been named Eagle Creek's new VP of Product Management. In her new role, Fabito leads the company's efforts in developing, managing and maintaining the Eagle Creek product business unit as well as initiating new product design for the Eagle Creek brand.

Ibex Hires New Finance VP

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Ibex Logo smallWhite River Junction, Vt. — Daniel Betts is the new Vice President of Finance and Operations for Ibex Outdoor Clothing. Betts was most recently the Director of Financial Planning and Analysis for Smartwool, another Merino apparel brand. Before Smartwool, he worked as the principal financial analyst at Timberland. He has extensive experience in strategic planning, financial analysis, accounting management, and treasury.

W.L. Gore Shuffles Department Leadership

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WL-Gore-logoNewark, Del.W.L. Gore and Associates has made several leadership changes within its divisions. The company has promoted Christian Langer, previously the head of global footwear, gloves and accessories, to head fo the fabric division, where he will share responsibilities with current head Mike McCollam. Langer served in his old position for about eight years, and his move has kicked off a chain reaction within the company.

Avalanche Education Org. Hires New Executive Director

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tim bennetTim Bennet will be taking on the Executive Director and Operations Director positions at the American Institute for Avalanche Research and Education (AIARE), replacing both Brian Lazar and Tom Murphy in their respective roles. Lazar and Murphy are moving to the Board of Directors. Bennet started working in nonprofit management in 2001 with the Boy Scouts of America. He has also worked as the Director of Marketing and Development for Colorado Enterprise Fund (a community development financial institution) and as Risk Management Advisor with Flood & Peterson.

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