BroadPeak Invests $1.6 Million in Trew

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Portland, Ore. — The outdoor apparel company Trew has raised $1.6 million in outside capital and plans to use it to expand the company’s product line, hire more employees and improve direct-to-consumer operations.

Primarily focused on selling ski jackets and apparel in specialty stores, the company will now move into a combined retail and office space in southeast Portland. 

SANITIZED Appoints President to Head Up New U.S. Headquarters

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Charlotte, NC — The Swiss-based SANITIZED is expanding its presence in the United States and has brought on a president to head up its new operation in Charlotte, N.C. At the same time, the brand will now be selling directly to customers in the consumer housewares and building materials industries as well as those in commercial business sectors such as food service and healthcare.

Salomon Appoints New Footwear Manager

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Ogden, Utah — In an effort to boost the brand's market leading growth, Salomon has hired a new regional category manager to oversee its footwear operation in the United States.

Anthony Diana has been a player in the outdoor industry for nine years having experience working with brands such as Suunto, Wilson, Atomic, Mavic and Precor. He has also worked for Amer Sports, the parent company of Salomon.

MSR names Doug Sanders category director of stoves

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doug-sandersSeattle, Wash. — Outdoor equipment manufacturer MSR (Mountain Safety Research) has named Doug Sanders category director of stoves. In his new role, he will oversee all facets of product research, development and go-to-market strategies for the brand's stove category, which includes the WindBurner, MicroRocket, WisperLite and XGK lines. Sanders also will work on new introductions in the coming seasons.

RootsRated.com hires COO

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roots-ratedChattanooga, Tenn. -- RootsRated.com, a Zagat rating of sorts for the outdoors, has hired Jasdeep Garcha as chief operations officer. “As RootsRated enters a new stage of growth, Jas will play a critical role,” said RootsRated founder Fynn Glover. “With his background in engineering due to his time at Microsoft and venture-backed Lolli and Pops, Jas has developed tremendous operational understanding as it relates to building communication processes throughout an organization of developers, editors, marketers and sales.

Outdoor Research hires new marketing director

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Erika CanfieldSeattle, Wash. — Outdoor Research has hired Erika Canfield as director of marketing. In her new role, she will focus on continuing to differentiate the company in the marketplace and bring a strong brand-driven perspective to the company's leadership team. She joins Outdoor Research just ahead of Outdoor Retailer.

Osprey Packs founder feted with 'Outdoor Oscar'

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Mike PfotenhauerCortez, Colo. — Mike Pfotenhauer, founder and head designer of Osprey Packs, was named the 2015 Celebrity of the Year at the OutDoor show in Friedrichshafen, Germany. In receiving what is nicknamed the Outdoor Oscar, Pfotenhauer becomes the tenth industry leader to be recognized for his or her special contribution to the outdoor industry.

Under Armour taps former Nike leader to head global sports

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Under Armour Terdema UsseryBaltimore, Md. — Under Armour has named Terdema Ussery II as president of global sports categories, effective Sept. 14. He will be responsible for spearheading category management across all key brand and business units globally.

"Terdema is a highly respected leader with an extraordinary reputation and track record of success," said Kevin Plank, chief executive officer and founder Under Armour.

Scarpa North America fills new climbing category position

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Scarpa logoBoulder, Colo. — Scarpa North America has named Mark Busby, a sales and marketing expert with extensive brand management in the rock climbing category, to the newly created position of climbing category manager. Originally form England, Busby brings more than a decade of experience working with climbing and outdoor brands in Europe.

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