Rab USA Hires Marketing Manager

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rab neutrino 400 vividLouisville, Colo.Rab has brought on Jonathan Frederick to be the new U.S. Marketing Manager for both Rab and Lowe Alpine. Frederick will be responsible for managing athletes, web events, social media, public relations and advertising as Rab grows in the U.S. marketplace.

Scott Byerly Latest Freewaters Spokesperson

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team-side-byerlyLaguna Hills, Calif. – One of the founding figures in wakeboarding, Scott Byerly, is joining the Freewaters footwear team as a brand ambassador. Byerly won his first wakeskating championship in 1994, and has spent his career pioneering techniques, style and even equipment for both wakeskating and wakeboarding. He launched his own company, Byerly Boards, in 2006, under the Hyperlite Wake Manufacturing umbrella. Of Freewaters, Byerly said in a statement, "I love the vibe of the brand and what it stands for."

Hire Up: Sanuk, Cascade Designs, Timbuk2, Astral

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Sanuk: Ethan Anderson is now the Global Vice President of Marketing for the footwear brand. Anderson has 20 years of experience in marketing for apparel, accessories and footwear brands, most recently as the Executive Vice President, Global Creative Director at Volcom.

Coolcore picks Kevin McCarthy and Donna L. Flood for top positions

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Coolcore LogoPortsmouth, N.H. – Coolcore made public in January its selection of Kevin McCarthy for president & CEO and Donna L. Flood for COO to lead the company as it aims at further growth. Maker of chemical-free cooling material, Coolcore hopes to bring its technology to new categories beyond its current presence in the athletic market. Its technology is now used in its Dr. Cool recovery product and in Mission Athletecare's line of cooling gear, Enduracool.

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