Seattle, Wash. – Outdoor Research has hired Ken Meidell to be the new President and COO of the company, in a move that will allow owner and CEO Dan Nordstrom to focus on customer relationships, brand development and long-term strategy. To further this goal, Meidell will take over the day-to-day operations, and will manage the sales, product development, marketing, operations and finance departments.
Meidell worked for 12 years at Cascade Designs, most recently as the Vice President of Sales and Marketing. He's also held positions as the Vice President of the Outdoor Group and the Chief Information Officer. As VP of Sales and Marketing, he helped direct strategy for growth in the European and Asian markets, and overhauled the marketing department to bring it more in line with business goals.