Boulder, Colo. – Jim Kelley has formally taken over as President, Sports and Leisure Trends under the NPD Group. NPD acquired Leisure Trends in November, expanding its sports business.
White River Junction, Vt. – James Fisher is now in charge of Ibex Outdoor Clothing's global design team as VP of Product. He is taking charge of the merino apparel brand's 2015 line, starting with the design phase. The company is pushing for innovation, and Ibex's CEO said in a press release that he's looking forward to Fisher's "fresh perspective."
Seattle, Wash. – Seattle Sports Co has hired Terri Reade as the new General Manager, Retail. Reade brings more than 20 years of experience in sales and marketing to the outdoor gear brand. Previous positions include Outdoor Lines Merchandising Manager at Colorado-based Jax Mercantile Company and factory rep at Columbia Sportswear. In her new role at Seattle Sports, Reade will be responsible for driving sales growth, marketing the brand and assisting with product development.
Boulder, Colo. – The Outdoor Industries Women's Coalition (OIWC) has added three new board members for 2014: Karen Bliss, Bobbie Parisi, and Aparna Rajagopal-Durbin. They'll be stepping in to fill slots vacated by retired board members Eryn Althouse, Megan Cunningham, Heather Eusebio, and Sarah Harper-Burke.
Seattle – Stanley, a PMI brand, has hired Kelly Kraus as its new vice president. Kraus is a veteran of the industry with over thirty years of experience in product, sales and marketing management. She joins PMI most recently from REI where she was director of private brand management in all product categories. Before REI, Kraus served as director of sales and marketing at Werner Paddles and held leadership roles with Cascade Designs. She also has served on the board of Big City Mountaineers—the non-profit organization helping underprivileged youth through outdoor experiences—for five years.
Carbondale, Colo. – Casey Sheahan, former president and CEO of Patagonia, has stepped into the newly-created role of senior adviser at Backbone Media. He left Patagonia in February after eight years as a leader there.
Louisville, Colo. – Rab has brought on Jonathan Frederick to be the new U.S. Marketing Manager for both Rab and Lowe Alpine. Frederick will be responsible for managing athletes, web events, social media, public relations and advertising as Rab grows in the U.S. marketplace.
Sheboygan, Mich. – Wigwam Mills, Inc.. continues to build its creative marketing team, with the promotion of Luke Otten to marketing designer and E-commerce administrator. Otten has been with the company for almost four years. Prior to that, he studied studio art at Calvin College in Michigan.
Laguna Hills, Calif. – One of the founding figures in wakeboarding, Scott Byerly, is joining the Freewaters footwear team as a brand ambassador. Byerly won his first wakeskating championship in 1994, and has spent his career pioneering techniques, style and even equipment for both wakeskating and wakeboarding. He launched his own company, Byerly Boards, in 2006, under the Hyperlite Wake Manufacturing umbrella. Of Freewaters, Byerly said in a statement, "I love the vibe of the brand and what it stands for."