Salomon announced the appointment of Patrick Crotty to product merchandising manager for apparel. Crotty comes to the brand with more than a decade of experience in the outdoor and ski industries. Most recently, he was senior product line manager at Ogio International.
Arc'teryx announces two new additions to its global sales and marketing teams. Jon Hoerauf is the company's new VP/senior director of global commercial sales, and Adam Ketcheson is the newly appointed VP/senior director of global marketing & B2C.
Teva has appointed a new Global Creative Director, Jonas Brickus, and promoted Erika Brakken from Senior Go-To-Market Manager to Global Marketing Director.
Brickus, who has 22 years of design and brand innovation experience, comes to Teva from IDEO where he worked with brands such as Converse, Nike, Coca-Cola and Quicksilver.
Brakken has been with Teva since December 2011, and has more than 12 years of marketing experience with brands including Adidas, Yakima, Vans and Red Bull.
U.K.-brand Craghoppers World Travel Clothing has added two positions to the U.S. territory headquarters in New Market, NH: a national sales manager and business operations manager.
James McNamara, relocating from the U.K. where he spent four years in sales and marketing, assumes the role of national sales manager. Holly Craig joins Craghoppers as business operations managers. Craig comes to the brand from New England Footwear, parent company of GoLite and Z-Seven Footwear.
Beaverton, OR – David Fee has been hired by Yakima Products, Inc. to fill the recently created position of General Manager U.S./Canada. Fee returns to Yakima, having worked there from 2005 through 2011 in sales, product marketing and product development management.
Ron Steele, formerly vice president of sales and marketing for Rossignol USA, has been promoted to president of Group Rossignol North America. Tim Petrick resigned from this position he has held since January 2011.
After a career as an Olympic jumper and member of the US Ski Team from 1972-1977, Steele worked at a specialty ski shop while attending the University of Utah. He was hired by Rossignol as an Alpine Technical Representative in 1978, and began making his way up the corporate ladder.
Amer Sports Winter and Outdoor Americas announced the appointment of Ashley Williams to the position of Americas marketing VP/director and Salomon brand franchise leader.
Williams will lead the way in defining the Salomon marketing plan while working with business directors and country managers to outline the marketing plans for Suunto, Atomic and Wilson.
Williams comes to Amer Sports with nearly two decades of brand experience in marketing and most recently served as the head of marketing for Yakima USA.
Woolrich has promoted Donna Fitch to vice president of merchandising and hired Karuna Scheinfeld as vice president of design. Fitch joined Woolrich in January of this year as the director of men’s merchandising. Scheinfeld joins Woolrich from W.P. Lavori where she was head of men’s design of the Woolrich John Rich and Bros. collection.
Tecnica Group announced that Peter Weaver, currently CEO of the U.S. division, will step up to the role of Global CEO—and maintain his position as the CEO of Tecnica Group USA.
This promotion is in response to the retirement of the current President, CEO and Founder Giancarlo Zanatta after 50 years of leadership. Zanatta will stay on as president of the board.
Alberto Zanatta, the founder’s son and current general manager of Tecnica Group, will retain his current position as well as assume the new role of vice president of the board.
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