Optic Nerve Promotes from Within Following Sales Growth

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Optic-NerveWheat Ridge, Colo. -- OpticNerve Eyewear announces a restructuring of its sales and marketing team. Internal promotions include a new director of sales, sales manager and communications manager.

“We exceeded our sales quotas for the first half of the year, and the forecasts for the remainder of the year and 2015, are extremely positive,” President Bill
Cotton said.

Big Promotions at Timberland

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Stewart WhitneyTimberland announced that Stewart Whitney will become the brand president as of Oct. 5, 2014. Timberland, a VF Corp. brand, has been led by Patrik Frisk, however he was promoted to coalition president of Outdoor Americas of VF in April 2014.

Whitney has served as vice president and managing director for the Timberland and Napapijri brands in Asia since 2008. VF Corp. said that during Whitney’s tenure in the position the brands’ business in Asia more than doubled.

John Gearing, who joined VF’s Asia Pacific business in 2011, will assume Whitney’s former role. He has served as vice president and managing director, direct to consumer and multi-channel development. In addition, Lisa Demarkis, global vice president of footwear at Timberland, is assuming the role global vice president of product and Chris Pawlus, senior global creative director was promoted to vice president, global product creative director. Jeff Thompson, vice president of global footwear product development, was promoted to vice president of footwear.

Nordica Shakes Up Leadership

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willy booker Two top employees at Nordica are leaving as the brand prepares to shift direction later this year. Nordica President Willy Booker is taking a new role as CEO of Fischer Skis starting in July. International Brand Manager Reto Rindlisbacher has also resigned, effective in August.

Adidas Hires New Manager of Key Accounts

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16.Adidas logo outdoorLos Angeles, Calif. – Adidas Outdoor has brought on Peter Schuster as business manager of key accounts. Schuster has 20 years experience in sales and marketing, most recently coming from Oakley as director of sales for national accounts and national account channel sales manager for traditional sports and outdoor.

For nearly ten years, he worked for adidas America, where he held a number of positions, including sales director and account executive for Sports Authority, as well as lead apparel sales representative in the east region.

Steve Meineke to Take Over as President at Keen

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Steve Meineke photo croppedPortland, Ore. – Starting June 1, Steve Meineke will be Keen's new president, replacing Mike Abbot who took the helm last year. Meineke's three decades of experience is mostly with bicycle companies; he previously was the CEO at Accell North America for two years. Before that he served as President of Raleigh America and Shareholder of Raleigh Cycles Limited from 2004 to 2012.

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