Chattanooga, Tenn. -- RootsRated.com, a Zagat rating of sorts for the outdoors, has hired Jasdeep Garcha as chief operations officer. “As RootsRated enters a new stage of growth, Jas will play a critical role,” said RootsRated founder Fynn Glover. “With his background in engineering due to his time at Microsoft and venture-backed Lolli and Pops, Jas has developed tremendous operational understanding as it relates to building communication processes throughout an organization of developers, editors, marketers and sales.
Seattle, Wash. — Outdoor Research has hired Erika Canfield as director of marketing. In her new role, she will focus on continuing to differentiate the company in the marketplace and bring a strong brand-driven perspective to the company's leadership team. She joins Outdoor Research just ahead of Outdoor Retailer.
Cortez, Colo. — Mike Pfotenhauer, founder and head designer of Osprey Packs, was named the 2015 Celebrity of the Year at the OutDoor show in Friedrichshafen, Germany. In receiving what is nicknamed the Outdoor Oscar, Pfotenhauer becomes the tenth industry leader to be recognized for his or her special contribution to the outdoor industry.
Baltimore, Md. — Under Armour has named Terdema Ussery II as president of global sports categories, effective Sept. 14. He will be responsible for spearheading category management across all key brand and business units globally.
"Terdema is a highly respected leader with an extraordinary reputation and track record of success," said Kevin Plank, chief executive officer and founder Under Armour.
Boulder, Colo. — Scarpa North America has named Mark Busby, a sales and marketing expert with extensive brand management in the rock climbing category, to the newly created position of climbing category manager. Originally form England, Busby brings more than a decade of experience working with climbing and outdoor brands in Europe.
Portland, Ore. — Lauren Beitelspacher, a professor who helped launch Portland State University's Athletic and Outdoor Program in 2013, has left to become an assistant professor at Babson College in Wellesley Hills, Mass. Among the classes she is scheduled to teach this fall are principles of marketing and marketing and information technology.
Two Harbors, Minn. — Dan Cruikshank, who co-founded Two Harbors, Minn.-based backpack and outdoor gear manufacturer Granite Gear Inc., is opening another outdoor-related business late this fall. Spokengear, a brick-and-mortar store, will sell bicycles, espresso coffee, and outdoor gear and apparel from companies, such as Patagonia.
New York, N.Y. — Yonder, an outdoor recreation mobile app and platform, has promoted David Tyler to chief executive officer. The move comes after the company closed the first $2 million of an open $3 million preferred seed equity raise led by Vermont Seed Capital Fund. Tyler, who has been with Yonder for the past five years, most recently as chief product officer, led product and business development.
Wichita, Kan. — Cordura has named Erdal Merttürk the new technical account manager for the Middle East brand support team. He previously had been based in parent company Invista's office in Turkey, where he was responsible for sale and marketing in Turkey, North Africa and the Middle East. He also was responsible for managing key regional accounts for Invista's performance solutions business as well as new business development.