Outdoor Retailer Brings On Director of Public Relations

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12178106-outdoor-retailer-summer-logoSan Juan Capistrano, Calif. – Outdoor Retailer, the bi-annual trade show for the outdoor retail industry in Salt Lake City, announced that Kate Blom-Lowery will be director of public relations for the event. She will also work on PR for parent company Emerald expositions’ recently acquired market event Sports Licensing and Tailgate Event.

RockyMounts Inc. Hires Bruno Maier as President

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rocky mounts logoBoulder, Colo. – Bruno Maier joins the RockyMounts team as its new president. Maier has a strong background in consumer-product branding and sales. He started his career in 1993 as a sales intern with Huffy Bicycles, and has held senior management positions at Pacific Cycle, CSG, and PeopleForBikes. He came to RockyMounts from nonprofit group PeopleforBikes, where he spent the last four years as its senior vice-president.

Patagonia Announces New VP of Global Sales

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patagonia logo colorVentura, Calif. – Outdoor apparel company Patagonia is promoting John Collins as the company's new Vice President of Global Sales. Collins will lead Patagonia's sales strategies both domestically and abroad through the company's wholesale, retail and e-commerce channels in Europe, Japan, Asia Pacific, Latin America and North America. He will report to Casey Sheahan, the Patagonia's chief executive officer.

New US Sales Manager for Arc'Teryx

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ARCTERYX logoOgden, Utah – Amer Sports has appointed Derek Hancock as commercial sales manager for Arc'Teryx in the United States. Hancock's career in the outdoor industry spans more than 20 years; he previously managed specialty and key national sales accounts for The North Face. Hancock holds a Bachelor of Arts in political science from Michigan State University, and his outdoor activities or choice are skiing, cycling, hockey and backpacking.

Veteran Athlete Joins GU Energy Labs Staff

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gu-energy-labs-logoBerkeley Calif. – GU Energy Lab announced that Laura O’Meara, four-time IronMan finisher and former NorCal rep for Powerbar, was brought on as National Sales Manager.

O’Meara will mange 12 agencies with over 35 representatives across the country. She will be responsible for all US sales in the independent bicycle dealer market.

GU Energy Labs launched the GU Energy Gel in 1994 in Berkeley, Calif. 

Patagonia Hires New Vice President of Marketing

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Joy Howard HeadshotVentura, Calif. – Joy Howard was hired as the new VP of marketing at Patagonia, where she will be in charge of global marketing efforts in all sales channels, including the company's food and media initiatives.

Howard previously worked at Nike as Vice President of Marketing for the Converse All-Star brand. She has also worked at Coca-Cola and Johnson & Johnson, and lived in Europe, Asia, and Africa. She was initially a recording artist with the band Seely, before she was inspired to pursue an MBA in Sustainable Enterprise by Interface Inc. founder and eco-leader Ray Anderson.

Chums Promotes Scott Whitley to Product Development Manager

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Chums Logo birdSalt Lake City, Utah – Scott Whitley is the new Product Development Manager at Chums, Inc., moving up from his previous position as an Inventory Purchasing Analyst. In his new role, Whitley will be responsible for the direction of the life cycle of the brand's accessory products by identifying consumer and competitor trends, and new sales opportunities.

Whitley has been with Chums for the majority of his career. He started as an order puller for Chisco, another accessory company, while he was working his way through an environmental sciences degree at the University of Utah. When Chisco was purchased by Chums, Whitley stayed with the company and worked his way through the ranks at Chums before moving into his latest position.

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