Backbone Media has named Greg Williams a partner. He joins partners Penn Newhard and Nate Simmons in leading the public relations agency, with a particular focus on the rapidly growing media division.
Williams started at Backbone in 2005 in the PR department before re-launching the company’s media division. With his leadership, media has expanded to six full-time staff and over a dozen clients including New Belgium Brewing, Eddie Bauer, Aspen Snowmass, SmartWool, Polartec, Outdoor Research, La Sportiva, Far Bank, Boa, and Black Diamond. In the last 24 months, the media division has expanded its capabilities across print, digital, out-of-home, radio and television.