Tim Bennet will be taking on the Executive Director and Operations Director positions at the American Institute for Avalanche Research and Education (AIARE), replacing both Brian Lazar and Tom Murphy in their respective roles. Lazar and Murphy are moving to the Board of Directors. Bennet started working in nonprofit management in 2001 with the Boy Scouts of America. He has also worked as the Director of Marketing and Development for Colorado Enterprise Fund (a community development financial institution) and as Risk Management Advisor with Flood & Peterson.
Santa Barbara, Calif. — Molly Terrien is the new head of wholesale sales at Toad&Co, where she will play a key role in growing the brand following its name change earlier this year. (It was formerly known as Horny Toad.) She was chosen because of her experience with developing product launch strategies that align with key retailers.
Sunnyvale, Calif. — White Sierra hired two new sales leaders, Chris Elkins as Executive Vice President of Sales and Operations, and Nick Schwartz as Vice President of Sales. Both will be tasked with better integrating the rep force as the apparel brand takes on new initiatives.
Stratham, N.H. — Patrik Frisk will take on the CEO role at Aldo Group, after three years of overseeing V.F. Corp’s American businesses, including Timberland and The North Face. Frisk had worked in a variety of positions at V.F. Corp before becoming coalition president for the American businesses earlier this year. At Aldo, Frisk will replace the former CEO, Rejean Dionne, who is retiring in November.
Bend, Ore — Hydro Flask has hired Dennis Conner as the new Vice President of Operations, while Rocco Villano has been promoted to Director of Sourcing and Planning and Rob Mitchell was brought onto the company’s advisory board.
Richard Leedham was recently named the official brand president of Berghaus, after having operated in the role on an interim basis since August. Leedham will be responsible for Berghaus’ continuing global expansion, and with finishing the integration of U.K. footwear brand Brasher into the Berghaus line.