Artz Promotion Latest Change-Up for REI

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eric artz reiREI has promoted Eric Artz, its Chief Financial Officer, to the role of Chief Operating Officer. The promotion is the latest in several upper-level changes since Jerry Stritzke was appointed CEO in August 2013, following former CEO Sally Jewell’s appointment to Secretary of the Interior.

Mountainfilm Director Steps Down to Follow Dream

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mountain film webPeter Kenworthy is retiring from his position of executive director at Mountainfilm, which he has held for the past eight years. In a letter announcing the news he expressed that he was happy to leave at a time when the organization was experiencing so much success. Mountainfilm founded the ever-growing film festival and also produces a world tour.

Kenworthy mentioned in his retirement letter that he was stepping down to pursue his lifelong dream to build his own house. “If you're in the area come by and a swing a hammer,” he said.

Hydro Flask New Hires Show Commitment to Design

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hydro-flask-growler webBend, Ore. – Hydro Flask—maker of insulated stainless steel flasks—has welcomed two new members to its team. Brian Goodwin joins the Bend, Oregon headquarters as a product designer and Ben Hein takes on the role of product engineer.

Super.Natural Bolsters Executive Team Before North American Retail Debut

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super.natural-logo webConshohocken, Penn. – Super.natural, maker of nautural and synthetic blended performance apparel, has made several new additions to its executive team. Troy Ballard will step into the director of sales position in the United States while Robbue Stevens will take on the same position in Canada. Fall 2014 is slated as the brand's North American retail debut.

Black Diamond Taps Sony Exec as CEO Peter Metcalf's Successor

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Black Diamond HQBlack Diamond Inc. has appointed Zeena Freeman as the successor to the company's co-founder and CEO Peter Metcalf. Freeman was formerly the general manager of global retail for Sony Corporation responsible for Sony's worldwide store and e-commerce businesses. With Sony she also served as the senior VP of consumer business development and as a member of the global sales and marketing team in Tokyo. Most recently, she has been working as a consultant advising companies in areas such as omni-channel retail and digital innovation.

New CEO Carrying the Load at Yakima

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RyanMartin webBeaverton, Ore. – Vehicle rack and cargo carrier brand, Yakima, has hired Ryan Martin as its new CEO. Martin was most recently the global director of strategy and business development with Whirlpool Corporation, the appliance manufacturer. He will oversee Yakima's portfolio of car rack and carrier brands: Yakima, Whispbar and Prorack.

Keen Continues Innovation Revolution With Creative Hire, New Lab

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Michael MinterKeen is continuing its drive towards new innovation with the hire of its first in-house Vice President of Creative Michael Minter. Keen announced the hire at the same time as it announced a new innovation lab in Portland.

The hire and new lab is one of the first marks new President Steve Meineke, who started June 1, has made on the company as he leads it into its second decade as a brand. Meineke was hired in part to revitalize and grow Keen.

Johnson Outdoors Brings on Marketing Veteran Penman

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Johnsons OutdoorsJohnson Outdoors is paddling forward with the hire of Patricia Penman as its new vice president of marketing services and communication worldwide. Penman has more than 30 years of marketing experience.

She will oversee the company's internal and external strategic communications and will lead consumer and brand research as well as market analytics' strategies. Prior to joining Johnson Outdoors Penman served in various roles at SC Johnson, most recently as its director, IMC and Fragrance Strategy Air Care. She also has worked with Kraft and Campbell Soup.

Optic Nerve Promotes from Within Following Sales Growth

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Optic-NerveWheat Ridge, Colo. -- OpticNerve Eyewear announces a restructuring of its sales and marketing team. Internal promotions include a new director of sales, sales manager and communications manager.

“We exceeded our sales quotas for the first half of the year, and the forecasts for the remainder of the year and 2015, are extremely positive,” President Bill
Cotton said.

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