Carbondale, Colo. – Casey Sheahan, former president and CEO of Patagonia, has stepped into the newly-created role of senior adviser at Backbone Media. He left Patagonia in February after eight years as a leader there.
Louisville, Colo. – Rab has brought on Jonathan Frederick to be the new U.S. Marketing Manager for both Rab and Lowe Alpine. Frederick will be responsible for managing athletes, web events, social media, public relations and advertising as Rab grows in the U.S. marketplace.
Sheboygan, Mich. – Wigwam Mills, Inc.. continues to build its creative marketing team, with the promotion of Luke Otten to marketing designer and E-commerce administrator. Otten has been with the company for almost four years. Prior to that, he studied studio art at Calvin College in Michigan.
Laguna Hills, Calif. – One of the founding figures in wakeboarding, Scott Byerly, is joining the Freewaters footwear team as a brand ambassador. Byerly won his first wakeskating championship in 1994, and has spent his career pioneering techniques, style and even equipment for both wakeskating and wakeboarding. He launched his own company, Byerly Boards, in 2006, under the Hyperlite Wake Manufacturing umbrella. Of Freewaters, Byerly said in a statement, "I love the vibe of the brand and what it stands for."
Salt Lake City – Black Diamond Equipment announced a slew of new roles and hires with a global background, confirming the new strategic focus into lifestyle for the company, which built its brand on highly technical outdoor gear.
Sanuk: Ethan Anderson is now the Global Vice President of Marketing for the footwear brand. Anderson has 20 years of experience in marketing for apparel, accessories and footwear brands, most recently as the Executive Vice President, Global Creative Director at Volcom.
Berkeley, Calif. – GU Energy Labs, maker of the GU energy gel product, announced new appointments to the management team with three internal promotions at the California based company.
Portsmouth, N.H. – Coolcore made public in January its selection of Kevin McCarthy for president & CEO and Donna L. Flood for COO to lead the company as it aims at further growth. Maker of chemical-free cooling material, Coolcore hopes to bring its technology to new categories beyond its current presence in the athletic market. Its technology is now used in its Dr. Cool recovery product and in Mission Athletecare's line of cooling gear, Enduracool.