Mobile app Yonder promotes David Tyler to CEO

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David TylerNew York, N.Y. — Yonder, an outdoor recreation mobile app and platform, has promoted David Tyler to chief executive officer. The move comes after the company closed the first $2 million of an open $3 million preferred seed equity raise led by Vermont Seed Capital Fund. Tyler, who has been with Yonder for the past five years, most recently as chief product officer, led product and business development.

Cordura names Middle East technical account manager

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Cordura logoWichita, Kan. — Cordura has named Erdal Merttürk the new technical account manager for the Middle East brand support team. He previously had been based in parent company Invista's office in Turkey, where he was responsible for sale and marketing in Turkey, North Africa and the Middle East. He also was responsible for managing key regional accounts for Invista's performance solutions business as well as new business development.

Marmot adds to brand ambassador team

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Sara Agah, Marmot ambassadorRohnert Park, Calif. — Marmot has added Sara Agah to its brand ambassador team, a diverse group of social entrepreneurs, philanthropists, advocates and global stewards that represent goodwill initiatives worldwide. Over the past six years, she has been an emergency room nurse and has provided relief nursing in underserved locations, such as Port-au-Prince, Haiti, and in Tacloban, Philippines.

Bergans of Norway brand names new CEO

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Bergan's new CEO Leif Holst-LiækerHokksund, Norway — European apparel and gear brand Bergans of Norway has named Leif Holst-Liæker as chief executive officer to replace Ragnar Jensen, who plans to retire in December after 34 years with the company. Jensen plans to remain on the company's board and continue his involvement in the company's future operations and growth. He joined Bergans Fritid AS in 1981 and has been CEO since 1991.

Nikwax hires new sales director

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Brian Davidson NikwaxSeattle, Wash. — United Kingdom-based Nikwax has hired Brian Davidson as director of sales for North America. He brings more than 20 years of experience in sporting goods sales management, including both national and specialty accounts. Previously Davidson had worked in sales management in marine accessories and fitness equipment categories.

Polartec hires footwear brand veteran

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Darren JoseyLawrence, Mass. – Textile manufacturer Polartec LLC has hired Darren Josey as its North American marketing manager. In that role, he will be responsible for marketing the brand across all North American categories and business channels including outdoor, fitness, fashion, upholstery, military, work wear and medical.

Johnson Outdoors Gear Hires Eureka! Product Manager

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eureka logoManchester, N.H. — Johnson Outdoors Gear Inc. has hired Paul Leonard as its product manager for its Eureka! camping brand. Leonard will be responsible for driving Eureka!’s product development from concept, design and development to commercialization. An outdoor industry veteran, he most recently spent more than 10 years at Peterborough, N.H.-based Eastern Mountain Sports in various roles ranging from sales associate to manager of sourcing and product development.

Hydro Flask Appoints New VP of Sales

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mike wallenfelsBend, Ore. — Hydro Flask has hired Mike Wallenfels as Vice President of Worldwide Sales, where he will be charged with leading the brand's global expansion efforts and continuing revenue growth. Prior to being hired by the water bottle brand, Wallenfels was CEO of Timbuk2, where he was head of re-organization efforts. He has also served as President of Mountain Hardwear (which he co-founded) and Montrail.

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