Sunnyvale, Calif. — White Sierra hired two new sales leaders, Chris Elkins as Executive Vice President of Sales and Operations, and Nick Schwartz as Vice President of Sales. Both will be tasked with better integrating the rep force as the apparel brand takes on new initiatives.
Stratham, N.H. — Patrik Frisk will take on the CEO role at Aldo Group, after three years of overseeing V.F. Corp’s American businesses, including Timberland and The North Face. Frisk had worked in a variety of positions at V.F. Corp before becoming coalition president for the American businesses earlier this year. At Aldo, Frisk will replace the former CEO, Rejean Dionne, who is retiring in November.
Bend, Ore — Hydro Flask has hired Dennis Conner as the new Vice President of Operations, while Rocco Villano has been promoted to Director of Sourcing and Planning and Rob Mitchell was brought onto the company’s advisory board.
Richard Leedham was recently named the official brand president of Berghaus, after having operated in the role on an interim basis since August. Leedham will be responsible for Berghaus’ continuing global expansion, and with finishing the integration of U.K. footwear brand Brasher into the Berghaus line.
Nonprofit climbing advocacy group the American Alpine Club (AAC) appointed Jonathan “Nat” Matthews as its Operations Director. IN his new role at ACC Matthews will draw on his previous experience, which included leading strategic and financial operations in both the financial services and renewable energy industries. He also advised American Express and Boeing Corp. as a management consultant, according to AAC.