Jackson, Wyo. — Croakies, the manufacturer of eyewear retention and outdoor lifestyle accessories, has hired Chris McCullough as the brand’s new vice president of marketing. McCullough joins Croakies from Seattle-based K2 Sports, where he previously worked as the global brand director for K2 Outdoor.
Talent, Ore.— Sunday Afternoons, the Oregon-based technical and lifestyle headwear brand, has appointed Sarah Sameh as its new Chief Executive Officer.
Modesto, Calif. — Royal Robbins, LLC. has hired the company’s co-founder and former head of design Liz Robbins as an advisor to the heritage apparel brand.
Robbins will work closely with Michael Millenacker, the newly appointed CEO. The two will be charged with reinvigorating Royal Robbins’ position in the outdoor industry.
Patagonia, Chile — The North Face co-founder Douglas Tompkins died on Tuesday from severe hypothermia after his kayak capsized on General Carrerra Lake in the Patagonia region.
He was boating with five others at the time and was flown by helicopter to a Coyhaique hospital where doctors were unable to revive him. He was 72.
Ferndale, Wash. – Insole maker Superfeet has announced two staffing changes as it prepares to expand its presence in the United States and worldwide.
Seattle, Wash. — Therm-a-Rest has named Chris Parker as copywriter to help drive the brand’s message as it continues to expand its category offerings. At his new post, Parker will contribute to and edit the Therm-a-Rest blog, website, catalogs, point of purchase and other marketing material.
Ogden, Utah — Amer Sports has hired Matt Navarro as its national sales director for the company’s Winter, Outdoor & Cycle USA sales organization. Navarro will be charged with leading sales efforts in the specialty channels for the Arc’teryx, Salomon, Atomic, Suunto and Mavic brands.
Santa Rosa, Calif. — The U.S. subsidiary of Buff, Inc. has hired Rand Whitney as the brand’s new director of sales. The multifunctional headwear brand, founded in 1991, has had a presence in the United States since 2003.
Prior to joining Buff, Inc., Whitney has served in various leadership roles in the sporting goods and specialty outdoor and winter sports industries for more than 20 years.
Seattle, Wash. — Mountain Safety Research has hired Patrick Diller as marketing manager for its Global Health division that was launched earlier this year.
Diller will be second in command behind MSR Marketing Director Jane Mauser. He previously held leadership positions with Whole Foods Market in Washington and Michigan. He also spent 10 years in the real estate industry in both sales and consulting.