Hire Up: Sanuk, Cascade Designs, Timbuk2, Astral

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Sanuk: Ethan Anderson is now the Global Vice President of Marketing for the footwear brand. Anderson has 20 years of experience in marketing for apparel, accessories and footwear brands, most recently as the Executive Vice President, Global Creative Director at Volcom.

Coolcore picks Kevin McCarthy and Donna L. Flood for top positions

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Coolcore LogoPortsmouth, N.H. – Coolcore made public in January its selection of Kevin McCarthy for president & CEO and Donna L. Flood for COO to lead the company as it aims at further growth. Maker of chemical-free cooling material, Coolcore hopes to bring its technology to new categories beyond its current presence in the athletic market. Its technology is now used in its Dr. Cool recovery product and in Mission Athletecare's line of cooling gear, Enduracool.

Clif Bar's Scott Whipps Takes Conservation Alliance Chair

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Scott Whipps webBend, Ore. – Scott Whipps, director of sports retail for Clif Bar is the new chair of The Conservation Alliance board. He succeeds outgoing chair Angela Owen, who represented REI on the board since 2007. For the past year, Whipps has served as chair of the Alliance’s Board Recruitment Committee, charged with bringing new members into the organization.

Cascade Designs Picks Mona West as VP of Emerging Brands

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Cascade DesignsSeattle, Wash. – Cascade Deigns has promoted Mona West to vice president of emerging brands, the company announced on January 29. At her new post, she will manage eight brands which include SealLine, PackTowl, Hummingbird, E-Case, Platypus and Tracks – as well as have a voice on Cascade Designs' executive team. Before the promotion, she held the position of marketing director of Sleep and Shelter.

ExOfficio Hires Personnel to Augment Dealer Service

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ExOfficio LogoSeattle, Wash. – Adventure travel apparel brand ExOfficio has strengthened its sales, dealer service and marketing teams with new hires and promotions, the company recently announced. ExOfficio has chosen industry veterans in Tim Lau and Chris Hodge for the positions of Northwest Territory Manager and Sales Operations Manager, respectively. Lau has 20 plus years experience in the outdoor industry, including some time as the principal of a sales agency. Hodge was promoted after working with the company for 12 years.

Horny Toad Announces New National Sales Manager

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DavidDuronSanta Barbara, Calif. – Lifestyle apparel brand, Horny Toad has promoted David Duron to national sales manager. Duron joined the company in 2008 to work with the marketing team at then, sister brand Nau. He later transitioned into dealer services with Horny Toad, most recently serving as dealer sales manager. He will report to Brian Thompson, global director of sales and marketing.

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