Beaverton, Ore. – Vehicle rack and cargo carrier brand, Yakima, has hired Ryan Martin as its new CEO. Martin was most recently the global director of strategy and business development with Whirlpool Corporation, the appliance manufacturer. He will oversee Yakima's portfolio of car rack and carrier brands: Yakima, Whispbar and Prorack.
Keen is continuing its drive towards new innovation with the hire of its first in-house Vice President of Creative Michael Minter. Keen announced the hire at the same time as it announced a new innovation lab in Portland.
The hire and new lab is one of the first marks new President Steve Meineke, who started June 1, has made on the company as he leads it into its second decade as a brand. Meineke was hired in part to revitalize and grow Keen.
Johnson Outdoors is paddling forward with the hire of Patricia Penman as its new vice president of marketing services and communication worldwide. Penman has more than 30 years of marketing experience.
She will oversee the company's internal and external strategic communications and will lead consumer and brand research as well as market analytics' strategies. Prior to joining Johnson Outdoors Penman served in various roles at SC Johnson, most recently as its director, IMC and Fragrance Strategy Air Care. She also has worked with Kraft and Campbell Soup.
“We exceeded our sales quotas for the first half of the year, and the forecasts for the remainder of the year and 2015, are extremely positive,” President Bill
Timberland announced that Stewart Whitney will become the brand president as of Oct. 5, 2014. Timberland, a VF Corp. brand, has been led by Patrik Frisk, however he was promoted to coalition president of Outdoor Americas of VF in April 2014.
Whitney has served as vice president and managing director for the Timberland and Napapijri brands in Asia since 2008. VF Corp. said that during Whitney’s tenure in the position the brands’ business in Asia more than doubled.
John Gearing, who joined VF’s Asia Pacific business in 2011, will assume Whitney’s former role. He has served as vice president and managing director, direct to consumer and multi-channel development. In addition, Lisa Demarkis, global vice president of footwear at Timberland, is assuming the role global vice president of product and Chris Pawlus, senior global creative director was promoted to vice president, global product creative director. Jeff Thompson, vice president of global footwear product development, was promoted to vice president of footwear.
As Hoka One One, a subsidiary of Deckers Outdoor Corp., pushes into new markets, like track running, it needs new ideas. As such the company hired a global marketing veteran with more than 20 years of experience in the field, Mark Mastalir, to serve as its new Vice President of Marketing where he will develop and implement marketing strategies for the company.
Two top employees at Nordica are leaving as the brand prepares to shift direction later this year. Nordica President Willy Booker is taking a new role as CEO of Fischer Skis starting in July. International Brand Manager Reto Rindlisbacher has also resigned, effective in August.
Portsmouth, N.H. – One Source Apparel has hired former Cocona VP John Mitchell as the global sourcing company's Vice President of Global Sales and New Business Development. At Cocona (which recently rebranded itself to 37.5) Mitchell was a key early employee that built the brand into what it is today.