VF Corp. hired Dan Cherian to serve as its vice president of global innovation for its performance apparel and footwear division, a new position for the company. In the position Cherian will oversee it’s innovation centers where the company hopes to develop “game-changing advancements” in clothing, footwear accessories across its line of more than 30 brands.
GU Energy Labs, makers of GU energy gels and other sports-focussed drinks and supplements, recently hired four new staff members while also making some internal changes to help grow the brand. The company brought on Randy Parco as its director of quality, Sholeh Esmaili-Montoya as its director of human resources, Pamela Kennedy as its product manager and Celia Santi as its sports marketing manager: Run/Tri/Outdoor. The company also promoted Yuri Hauswald from a brand specialist to its Sports Marketing Manager: Bike.
What’s UP PR recently hired Alise Bailey as a social media account executive, as part of its continued social media expansion. The public relations and event management company has an extensive list of outdoor industry clients among them: Bergans of Norway, Chaos Headwear, Deuter USA, Pakems Shoes and ZDAR Boots.
Bailey was hired in conjunction with the introduction of a revamped site with blogging and social media as well as social networking features. Bailey is currently a senior at the University of Denver where she is studying International Studies and Leadership. In her position at What’s UP PR she works on the company’s outdoor and ski social media channels.
Peter Kenworthy is retiring from his position of executive director at Mountainfilm, which he has held for the past eight years. In a letter announcing the news he expressed that he was happy to leave at a time when the organization was experiencing so much success. Mountainfilm founded the ever-growing film festival and also produces a world tour.
Kenworthy mentioned in his retirement letter that he was stepping down to pursue his lifelong dream to build his own house. “If you're in the area come by and a swing a hammer,” he said.
Conshohocken, Penn. – Super.natural, maker of nautural and synthetic blended performance apparel, has made several new additions to its executive team. Troy Ballard will step into the director of sales position in the United States while Robbue Stevens will take on the same position in Canada. Fall 2014 is slated as the brand's North American retail debut.