Adidas Hires New Manager of Key Accounts

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16.Adidas logo outdoorLos Angeles, Calif. – Adidas Outdoor has brought on Peter Schuster as business manager of key accounts. Schuster has 20 years experience in sales and marketing, most recently coming from Oakley as director of sales for national accounts and national account channel sales manager for traditional sports and outdoor.

For nearly ten years, he worked for adidas America, where he held a number of positions, including sales director and account executive for Sports Authority, as well as lead apparel sales representative in the east region.

Steve Meineke to Take Over as President at Keen

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Steve Meineke photo croppedPortland, Ore. – Starting June 1, Steve Meineke will be Keen's new president, replacing Mike Abbot who took the helm last year. Meineke's three decades of experience is mostly with bicycle companies; he previously was the CEO at Accell North America for two years. Before that he served as President of Raleigh America and Shareholder of Raleigh Cycles Limited from 2004 to 2012.

Ibex Hires New VP of Product

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ibex logoWhite River Junction, Vt. – James Fisher is now in charge of Ibex Outdoor Clothing LLC's global design team as VP of Product. He is taking charge of the merino apparel brand's 2015 line, starting with the design phase. The company is pushing for innovation, and Ibex's CEO said in a press release that he's looking forward to Fisher's "fresh perspective."

Seattle Sports Hires New General Manager for Retail

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seattle sports pannierSeattle, Wash.Seattle Sports Co has hired Terri Reade as the new General Manager, Retail. Reade brings more than 20 years of experience in sales and marketing to the outdoor gear brand. Previous positions include Outdoor Lines Merchandising Manager at Colorado-based Jax Mercantile Company and factory rep at Columbia Sportswear. In her new role at Seattle Sports, Reade will be responsible for driving sales growth, marketing the brand and assisting with product development.

New Board Members at OIWC

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OIWC-logoBoulder, Colo. – The Outdoor Industries Women's Coalition (OIWC) has added three new board members for 2014: Karen Bliss, Bobbie Parisi, and Aparna Rajagopal-Durbin. They'll be stepping in to fill slots vacated by retired board members Eryn Althouse, Megan Cunningham, Heather Eusebio, and Sarah Harper-Burke.

Kraus from REI to Stanley VP

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KellyKrausStanleySeattle – Stanley, a PMI brand, has hired Kelly Kraus as its new vice president. Kraus is a veteran of the industry with over thirty years of experience in product, sales and marketing management. She joins PMI most recently from REI where she was director of private brand management in all product categories. Before REI, Kraus served as director of sales and marketing at Werner Paddles and held leadership roles with Cascade Designs. She also has served on the board of Big City Mountaineers—the non-profit organization helping underprivileged youth through outdoor experiences—for five years.

Rab USA Hires Marketing Manager

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rab neutrino 400 vividLouisville, Colo.Rab has brought on Jonathan Frederick to be the new U.S. Marketing Manager for both Rab and Lowe Alpine. Frederick will be responsible for managing athletes, web events, social media, public relations and advertising as Rab grows in the U.S. marketplace.

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