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Home Marketing 2010 Outdoor Industry Social Media Awards

2010 Outdoor Industry Social Media Awards

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2010 Social Media Award

Today, we present The 2010 Social Media Awards, recognizing the outdoor brands that have harnessed the power of social networking to successfully rally the most fans. This year’s winners are:

Facebook’s Most Liked: Life is Good – (752,661 Page “Likes”)
Twitter’s Most Followed: The North Face – (23,264 Followers)
YouTube’s Most Viewed: Patagonia – (3,154,204 Views)

Employing metrics provided through Fansometer (fansometer.com), we began tracking and reporting social media brand rankings for the outdoor industry in late 2009. At the stroke of midnight on December 31, 2010, Life is Good, The North Face and Patagonia dominated the charts, establishing themselves as the foremost influencers among those outdoor brands actively engaging fans through social media platforms.

Top 20 rankings for each social media platform are listed below. We will present trophies to representatives of the winning companies during the show.

To check who is leading today, simply click on the Fansometer logo on the right hand side of our home page.


Facebook Fans
 1) Life is Good – 752,661

2) The North Face – 698,817
3) Timberland – 309,649

4) Jansport – 251,562
5) Crocs – 217,241
6) K-Swiss – 146,469
7) Costa Sunglasses – 115,689
8) Vibram Fivefingers – 107,098
9) Columbia – 99,754
10) Bergans of Norway – 84,745
11) Patagonia – 76,061
12) New Balance – 63,514
13) Merrel – 61,593
14) K2 Skis – 58,446
15) Sanuk – 41,431
16) Black Diamond – 40,774
17) Dakine – 37,906
18) Marmot – 34,372
19) Mountain Hardwear – 33,904
20) Prana – 32,411

Twitter Followers 
1) The North Face – 23,264 

2) Patagonia – 19,608
3) Life is good – 18,728
4) Vibram Fivefingers – 10,444
5) Crocs – 10,149
6) Brooks Running – 7,767
7) Black Diamond – 6,878
8) Mountain Hardwear – 6,784
9) Timbuk2 Design – 5,926
10) K-Swiss – 5,778
11) Merrel – 5,717
12) Timberland – 5,343
13) Marmot – 5,008
14) Saucony – 5,001
15) K2 Skis – 4,916
16) New Balance – 4,769
17) Arc'teryx Equipment – 4,558
18) Icebreaker – 4,154
19) GU Energy Labs – 4,064
20) Sanuk – 3,943

Youtube Channel Views
1) Patagonia – 3,154,204

2) K-Swiss – 1,582,028
3) Petzl – 734,344
4) Marmot – 627,479
5) Vibram Fivefingers – 527,763
6) Columbia – 471,134
7) Osprey Packs – 356,686
8) The North Face – 309,499
9) Crocs – 249,237
10) Teva – 241,341
11) Timbuk2 – 240,771
12) Black Diamond – 228,782
13) Mountain Hardwear – 211,127
14) La Sportiva N.A. – 175,981
15) Trango – 175,283
16) Eton – 158,201
17) New Balance – 156,002
18) Kaenon Polarized – 148,126
19) Dakine – 129,240
20) K2 Skis – 113,409

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