PrimaLoft has selected Verde PR & Consulting as its public relations agency of record (AOR). Verde will employ its signature and integrated approach to traditional and social media to support PrimaLoft’s branding and marketing initiatives effective immediately.
Verde’s work for PrimaLoft will focus on clearly differentiating PrimaLoft’s attributes, performance benefits and associated value, while concurrently redefining the role of PrimaLoft as a premium ingredient brand to its key stakeholders. The integrated campaign will employ both online and off-line communication strategies, including media relations, social influencer marketing, social media strategies, leveraging sponsorship and field marketing opportunities, as well as enhancing key brand-partner relationships.
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