Dealer Ignition, LLC, an innovative web-based software company, has just launched a revamped website (www.dealerignition.com) as part of a sales and marketing push. The company provides brands and dealers with a unique digital platform that helps them collaborate in online product marketing.
“We initially thought we would just redesign the home page,” says Dealer Ignition’s Head Igniter and CEO Steven Wagner, “but after a team meeting earlier this year, we decided to take a clean slate and build a new site from the bottom up. The process has been very beneficial and the whole team was involved from start to finish.”
The new website is designed not only to communicate what Dealer Ignition does, but also to serve as a hub for the company’s marketing and sales development. The fresh, clean graphical style and somewhat cheeky editorial style also provides potential customers and partners with a view into the personality of the company.
With a record of $6.3 billion spent on Internet advertising in the fourth quarter of 2009 according to the Interactive Advertising Bureau, Dealer Ignition is in a sweet spot for growth. Manufacturers are moving more of their budgets from traditional media to the digital realm, driven by the ability to precisely measure ROI.
“The site will help us with lead generation and nurturing prospects through our sales process,” Wagner says. “We are fired up about the results of all our hard work.”
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