Dale of Norway has continued their partnership as the official sweater supplier to the Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI) through 2014.
The brand began partnering with PSIA and AASI in 1996. Dale of Norway believes its product's on-hill performance and apres ski warmth have helped forge such a lasting relationship. Henrik Lumholdt, president of Dale of Norway sees the sponsorship as an important way to help promote snowsports.
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