Outdoor USA Magazine

PrimaLoft has released its 2012 North American event sponsorship calendar, giving the brand the opportunity to mix with attendees, athletes and other brand partners. The events themselves are carefully chosen by PrimaLoft to help extend support to brand partners, retailers and consumers. The scheduled events also provide the opportunity for PrimaLoft to demonstrate the strengths of their insulation. The preliminary event roster for the year has a number of offerings throughout year from the Helly Hansen Big Mountain Battle Series in early February to the Banff Mountain Film and Book Festival in late October.