Eagles Nest Outfitter (ENO) has announced the launch of its Brand Ambassador Program, debuting on campuses and retail shops around the southeast United States in January. The program is designed as a grassroots marketing initiative to foster brand recognition on college campuses, generating more traffic and providing opportunities for college students.
The Brand Ambassador Program was created by Adam Cohen, the brand’s director of vendor relations, and tested at Syracuse University. ENO’s program is designed to create a connection to the collegiate market for outdoor.
Students who have supported ENO in the past will work as ambassadors, showing off product and providing discounts for fellow student to redeem at a local retailer. The student ambassadors can also work alongside existing reps for events. With success the program will spread from the southeast to other retailers.
Interested retailers can sign up at the ENO booth (#16011) during the upcoming Winter OR show.
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