Life is Good has broken the 1 million "Like" mark on its Facebook page, a testament to its commitment to social media marketing. The company uses the popular Facebook, Twitter and YouTube platforms and has recently launched Life is Good Radio to bring uniquely selected music to the brand's fans.
These “Likes” are just one part of the important dialogue that social media can spur between retailers and consumers. The Life is Good Facebook page receives 29 million post views and over 127,000 fan interactions monthly.
The company will also use this audience to promote the Life is Good Playmakers fund, dedicated to helping children overcome life-threatening challenges such as violence, illness and extreme poverty. The second annual Life is Good Festival in Canton, Massachusetts on September 24-25 will put all proceeds towards the goal of raising 1 million dollars for the charity. Perhaps 1 million will continue to be a lucky number for Life is Good.
For more information on the Life is Good Playmakers fund, visit lifeisgood.com/playmakers.