Is Jeep a Fan of The North Face?

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tnf your land ad stillBack in October we wrote about The North Face’s new ad campaign, which kicked off with a two-minute long ad video featuring a cover of This Land is Your Land, and lots of awesome shots of people doing stuff outdoors. Then during the Superbowl, Jeep debuted an ad featuring a cover of This Land is Your Land, with lots of awesome shots of people doing things outdoors (with their Jeeps). Coincidence? Watch the videos below and decide for yourself:

Stio Outfits Idaho Heli Ski Guides

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stio hometown down jacketSun Valley, Idaho — Stio, an outdoor apparel company launched in late 2012 in Jackson, Wyo., has outfitted the Sun Valley Heli Ski guide staff with insulators and outerwear kits for use in the field. The outfits include the Hometown Down Hooded Jacket, retailing at $295, and the Environ Jacket, retailing at $395.

The North Face Kidnaps New Yorkers for Marketing Stunt

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north-face-ad smallNew York City, N.Y. -- If you were offered the chance to hop in a taxi and go on a crazy adventure, would you? (Probably. That's why we're in this industry.) But The North Face wanted to reach out to a few more sheltered types, so it drove a taxi around New York and offered whoever hailed it a chance to drop everything and go somewhere. See their reactions after the jump...

Tubbs Snowshoes Debuts First Adventure Center

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Tubbs Adventure CenterWoodstock, Vt.Tubbs Snowshoes is taking people directly to the outdoors with the opening of its brand-new adventure center at the Woodstock Inn and Resort in Vermont. The center features expert-led excursions like tours, scavenger hunts, moonlight treks and more. It will also offer Tubbs gear for purchase or rent from the resort’s on-site ski shop.

ExOfficio to Sponsor “4-Hour Workweek” Author’s Podcast

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tim ferrissSeattle, Wash.ExOfficio has deepened its partnership with Tim Ferriss, the author of “The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich” by sponsoring his podcast. Ferriss has been wearing and recommending ExOfficio’s Give-N-Go underwear since 2007. Ferriss also endorses a selection of products on ExOfficio’s website.

The North Face Throws Everything but the Kitchen Sink into Brand Campaign

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this land coverAlameda, Calif. — The North Face launched a multi-faceted ad campaign that links video, music, charity and real-world stunts to inspire people to go outside and do stuff. The cornerstone of the campaign is a two-minute long video featuring The North Face athletes running, skiing, camping and more, set to a cover of Woody Guthrie’s “This Land is Your Land.” It’s up now on Youtube and will run on various TV channels through November and December.

Gore-Tex Debuts New International “Experience the Difference” Campaign

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logo gore texWith its latest “Experience the Difference” campaign Gore-Tex plans to generate 1 billion impressions through video, online and print advertisements—including advertisements on television and at films. The company is working to build on the introduction of its new surround technology, which it debuted at Outdoor Retailer Summer Market and the OutDoor fair in Friedrichshafen, Germany. 

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