Charlotte, NC – Members of The Hosiery Association (THA) can now add an official member verification badge to their websites, social media platforms or printed promotional materials. The badge can be accessed through a members-only section on the THA website.
Boulder, CO – Beginning in December, Five-time Ironman and Ironman 70.3 world champion Craig “Crowie” Alexander is kicking off a tour of ten U.S. cities to promote his new book, As the Crow Flies: My Journey to Ironman World Champion. Tour dates and locations follow:
In a poll of 8,743 Americans aged 18 and up, Penn Schoen Berland (PSB) and Landor Associates’ annual Green Brands consumer survey ranked the largest 215 U.S. consumer-facing brands and 36 major foreign consumer brands according to a consumer reputation score.
In a partnership with Newsweek magazine, the results were then compared to Newsweek’s own green score to examine the disparities between consumer perception and actual measured environmental performance.
Boardworks announces this year's “What's Your Move” video contest, which encourages SUP enthusiasts to bust a move and post a short video on the company's Facebook page to be judged by fans.
Last year, the company saw 86% growth in Facebook “likes” following the marketing initiative. The contest also produced material for a free movie download that was used as a follow-up campaign generating another 2,000 Facebook “likes” with 16, 444 video views total. The company plans to double numbers this year.
The social media craze produces a myriad of user generated content by the hour. Facebook, for example, has over a billion users and is still growing strong, and that's just Facebook. The accessibility to vast audiences, and the ability to profile the end consumer has made the social media megaphone an invaluable tool for businesses.
However, a new research report from Gartner threatens the authenticity of likes tweets, re-tweets and posts alike—paid social media interactions have become an established industry unto themselves. Analysts predict that by 2014, 10%-15% of all social media reviews and other engagements will be fake endorsements paid by companies. Today, it is between 1% and 4%.
Outdoor Research has employed creative couponing meant to appeal to the adventurer in its customers for the brand’s fall ad campaign by TDA_Boulder.
For example, a print ad for the Vanguard Jacket contains a coupon redeemable for a bowl of reindeer stew from the Magic Mountain Lodge in Lyngseidet, Norway. Another coupon on an ad for the Incandescent Hoody can be clipped for “1 shot of homemade vodka at the Vernadsky Research Base”—the world’s southernmost bar in Antarctica.
Using the tagline “Go Where Others Don’t,” the print ads came out of a survey asking the brand ambassadors the craziest places they have been and a local cuisine or drink that was most memorable. Outdoor Research will honor the coupons if a photo is posted on the brand’s Facebook page to validate the experience.
Crispi Sports NA has brought on What’s Up Public Relations and Soar Communications to support the company with its Summer 2013 product launch at Outdoor Retailer Summer Market.
What’s Up PR’s Beth Cochran and Soar Communications’ Chip Smith recently partnered, providing company client rosters with more than 40 years of combined experience in the outdoor, snow and cycling markets.
Poron Cushioning has announced its sponsorship of the Reach the Beach Relay on May 18-19 in Massachusetts and September 14-15 in New Hampshire.
Ventura, CA – Patagonia is increasing corporate transparency with the relaunch of their “Footprint Chronicles” website. The site allows consumers an interactive view into every supplier in the brand's supply chain and outlines the environmental and social footprint of a majority of its Spring 2012 product.