Angels Camp, Calif. — Chaco is the new official footwear sponsor for river outfitter/adventure company O.A.R.S., meaning it will be providing footwear for the outfitter's 300-plus guides. Chaco will also have exclusive access to the guides' input for future product testing and development. The partnership will also include a digital marketing component featuring stories, interviews, videos and opportunities to win free stuff from O.A.R.S. and Chaco.
Ft. Lauderdale, Fla. — Logo parody shirts aren’t anything new (see the numerous riffs on Starbucks’ logo, for example) but apparently a Florida-based maker of shock-absorbing athletic shorts has gone a little too far in naming his company “Ass Armor.” At least, according to Under Armour’s lawyers, which filed a suit against Ass Armor alleging trademark infringement.
Tacoma, Wash. — On the heels of a ruling covering its exaggerated claims about the benefits of barefoot running comes another marketing-related lawsuit for Vibram. This time, the family of Olympic Marathoner Abebe Bikila is suing the minimalist shoe brand, claiming it’s using Bikila’s name without permission.
Back in October we wrote about The North Face’s new ad campaign, which kicked off with a two-minute long ad video featuring a cover of This Land is Your Land, and lots of awesome shots of people doing stuff outdoors. Then during the Superbowl, Jeep debuted an ad featuring a cover of This Land is Your Land, with lots of awesome shots of people doing things outdoors (with their Jeeps). Coincidence? Watch the videos below and decide for yourself:
Sun Valley, Idaho — Stio, an outdoor apparel company launched in late 2012 in Jackson, Wyo., has outfitted the Sun Valley Heli Ski guide staff with insulators and outerwear kits for use in the field. The outfits include the Hometown Down Hooded Jacket, retailing at $295, and the Environ Jacket, retailing at $395.
New York City, N.Y. -- If you were offered the chance to hop in a taxi and go on a crazy adventure, would you? (Probably. That's why we're in this industry.) But The North Face wanted to reach out to a few more sheltered types, so it drove a taxi around New York and offered whoever hailed it a chance to drop everything and go somewhere. See their reactions after the jump...
Bordentown, N.J. — Princeton Tec has promoted its longtime U.S. sales manager, Justin Kline, to international business development manager. In his new role, Kline has already been hard at work building the flashlight and headlamp brand’s reach in Europe.
Sacramento, Calif. — With the December launch of the movie “Wild,” which takes place on the Pacific Crest Trail, the association that coordinates maintenance and conservation efforts along the trail is encouraging new hikers and backpackers to act responsibly, with the #ResponsiblyWild marketing campaign.