Chaco and O.A.R.S. Team Up to Outfit River Guides

on .

oars river guidesAngels Camp, Calif. — Chaco is the new official footwear sponsor for river outfitter/adventure company O.A.R.S., meaning it will be providing footwear for the outfitter's 300-plus guides. Chaco will also have exclusive access to the guides' input for future product testing and development. The partnership will also include a digital marketing component featuring stories, interviews, videos and opportunities to win free stuff from O.A.R.S. and Chaco.

Ass Armor Irritates Under Armour’s Lawyers

on .

ass armor logoFt. Lauderdale, Fla. — Logo parody shirts aren’t anything new (see the numerous riffs on Starbucks’ logo, for example) but apparently a Florida-based maker of shock-absorbing athletic shorts has gone a little too far in naming his company “Ass Armor.” At least, according to Under Armour’s lawyers, which filed a suit against Ass Armor alleging trademark infringement.

Is Jeep a Fan of The North Face?

on .

tnf your land ad stillBack in October we wrote about The North Face’s new ad campaign, which kicked off with a two-minute long ad video featuring a cover of This Land is Your Land, and lots of awesome shots of people doing stuff outdoors. Then during the Superbowl, Jeep debuted an ad featuring a cover of This Land is Your Land, with lots of awesome shots of people doing things outdoors (with their Jeeps). Coincidence? Watch the videos below and decide for yourself:

Stio Outfits Idaho Heli Ski Guides

on .

stio hometown down jacketSun Valley, Idaho — Stio, an outdoor apparel company launched in late 2012 in Jackson, Wyo., has outfitted the Sun Valley Heli Ski guide staff with insulators and outerwear kits for use in the field. The outfits include the Hometown Down Hooded Jacket, retailing at $295, and the Environ Jacket, retailing at $395.

The North Face Kidnaps New Yorkers for Marketing Stunt

on .

north-face-ad smallNew York City, N.Y. -- If you were offered the chance to hop in a taxi and go on a crazy adventure, would you? (Probably. That's why we're in this industry.) But The North Face wanted to reach out to a few more sheltered types, so it drove a taxi around New York and offered whoever hailed it a chance to drop everything and go somewhere. See their reactions after the jump...

Related Articles

Featured Companies

  • Minus 33 Merino Wool Clothing
  • Osprey Packs
  • Pacsafe
  • LifeStraw
  • ECCO
  • Purnell