Patagonia Relaunches Footprint Chronicles

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Patagonia Footprint ChroniclesVentura, CA – Patagonia is increasing corporate transparency with the relaunch of their “Footprint Chronicles” website. The site allows consumers an interactive view into every supplier in the brand's supply chain and outlines the environmental and social footprint of a majority of its Spring 2012 product.

Tubbs Launches Snowshoe Ambassador Essay Contest

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Tubbs logoTubbs Snowshoes has launched an essay contest to choose participants in its new ambassador program. Those essays deemed to best capture the snowshoe experience in a brief essay submission will be named Tubbs Snowshoes Ambassadors for the year and win prizes such as new Tubbs snowshoes.

With four different categories and prize packages, Tubbs invites everyone from beginners to seasoned veterans to capture their snowshoe experience in words and photos. It is seeking two ambassadors for each of the four main snowshoe categories in the Tubbs Snowshoe line, including trail walking, day hiking, backcountry and all-ages family snowshoeing.

Merrell Unveils New Women's Barefoot Running Site

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Merrell W's BarefootMerrell has launched a women's-specific website created to educate and train women on barefoot running and fitness. The title of the site is "Pretty Strong," and it is meant to help women set and meet personal fitness goals. Merrell aims to engage the powerful community of women runners, reported by the National Sporting Goods Association to be 16.9 million strong—a 23 percent increase since 2006.

Stem Footwear Changes Name to Leming

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After encountering trouble with the trademark for “Stem,” Stem Footwear is officially changing its name to Leming Footwear. The shoes and company will remain the same just with a different label. According to the brand Leming was chosen because the animals represent abnormal action, mimicking the company's desire to continue to make unique products.

Polartec Begins 2012 with Telemark Festivals and Movie Appearance

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Act of ValorPolartec has started 2012 with a flurry of activity, sponsoring festivals, running sweepstakes and even appearing on the silver screen.

The brand is sponsoring the 15th annual running of Scufoneda, the biggest European telemark and freeride festival. The seven day event begins on March 4th and takes place in Moena, Italy.

Yaktrax Presents New Logo Ahead of Product Releases

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YaktraxYaktrax introduced a new logo and packaging at the past OR Winter Market show in an effort to update their brand image and prepare for exciting new product launches. Appearing next fall, the new logo will appear on packaging, in-store displays and other marketing materials.

Yakima Hires Two New Members of Marketing Team

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Yakima LogoYakima has announced two new members of its marketing team, Ashley Williams joins as marketing manager and Jenna Fallon is on-board as digital and ecommerce manager.

Ashley is responsible for the consumer marketing strategy and other facets of marketing including social media, strategic partnerships and consumer promotions. Williams was previously with Adidas for 15 years, most recently as head of marketing communications for Adidas US.

Fallon brings her 12 years of experience to create and manage the consumer digital experience for Yakima. She previously was a senior digital marketing strategist with C[IQ] Strategies.

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