Outdoor Research has employed creative couponing meant to appeal to the adventurer in its customers for the brand’s fall ad campaign by TDA_Boulder.
For example, a print ad for the Vanguard Jacket contains a coupon redeemable for a bowl of reindeer stew from the Magic Mountain Lodge in Lyngseidet, Norway. Another coupon on an ad for the Incandescent Hoody can be clipped for “1 shot of homemade vodka at the Vernadsky Research Base”—the world’s southernmost bar in Antarctica.
Using the tagline “Go Where Others Don’t,” the print ads came out of a survey asking the brand ambassadors the craziest places they have been and a local cuisine or drink that was most memorable. Outdoor Research will honor the coupons if a photo is posted on the brand’s Facebook page to validate the experience.