Wenger's Giant Swiss Army Knife Rocks

on .

Wenger LogoWenger's Guinness World Record Giant Swiss Army Knife has yet another hidden use: musical instrument. Wenger collaborated with Sound Designer and Composer Roger Lima of WhiteNoise Lab on a music video featuring only sounds made with the 87 implements and 141 functions of the Giant Swiss Army Knife.

Life is Good Receives 1 Million "Likes"

on .

Life is Good logoLife is Good has broken the 1 million "Like" mark on its Facebook page, a testament to its commitment to social media marketing. The company uses the popular Facebook, Twitter and YouTube platforms and has recently launched Life is Good Radio to bring uniquely selected music to the brand's fans.

Study Ranks Virginia's Roanoke Region Above Some of Country's Top Outdoor Business Hubs

on .

Roanoke OutsideVirginia's Roanoke region and its numerous outdoor amenities provide a strong foundation for growth in outdoor-related businesses, according to a new analysis comparing the area to other regions known for their outdoor lifestyle. The study shows that there is potential for Roanoke to become a major outdoor industry center.

The study found that the region ranked highly in concentration of greenway trails, public recreational land, square footage of lakes and other assets, setting the stage for growth in outdoor businesses looking to grow around hiking, biking, paddling and other activities.

Team Vibram at the Ultra Trail du Mont Blanc

on .

Team VibramVibram has assembled a team of five athletes to run the Ultra Trail du Mont Blanc (UTMB). The 166 kilometer ultramarathon, crossing through France, Italy and Switzerland, challenges runners with about 9,500 meters of vertical gain. Vibram has filmed a video of its Tester Team in action as they prepare for the ultimate challenge in trail running.

Exum Mountain Guides Celebrates 80 Years with DVD

on .

Exum Mountain Guides 80th Anniversary DVDExum Mountain Guides, the oldest guide service in the US, is celebrating their 80th anniversary this year. As a part of that celebration, Exum has released a 15 minute DVD highlighting some of the most groundbreaking climbs and guides that have been a part of Exum’s history.

Eddie Bauer Names Backbone Media Agency of Record

on .

Backbone MediaEddie Bauer has appointed Backbone Media to develop and execute its media and outdoor industry public relations strategy. Eddie Bauer has 358 stores in the United States and Canada, as well as robust catalog and online businesses. In October 2009, the company launched its First Ascent brand of guide-built gear, signaling a return to the company's roots as an expedition outfitter. First Ascent mountain guides, ski guides and adventurers blog on BornOutThere at blog.firstascent.com as they test the gear in some of the most extreme conditions.

The Backbone Media roster includes more than 30 brands in the outdoor and active lifestyle markets.

2010 Outdoor Industry Social Media Awards

on .

2010 Social Media Award

Today, we present The 2010 Social Media Awards, recognizing the outdoor brands that have harnessed the power of social networking to successfully rally the most fans. This year’s winners are:

Facebook’s Most Liked: Life is Good – (752,661 Page “Likes”)
Twitter’s Most Followed: The North Face – (23,264 Followers)
YouTube’s Most Viewed: Patagonia – (3,154,204 Views)

Outdoor Sports Marketing Partners with Effort, Inc.

on .

Outdoor Sports Marketing (OSM) announces the expansion of their partnership with Effort, the sales and multimedia company, and its principal, Spencer Cooke. In the past, Effort provided video content and editing for web resources to OSM for their site outdoorsportsmarketing.com. In 2011 Spencer and Effort will work to push technology outreach in social media forward in order to offer greater resources to outdoor sports retail staff. Spencer will work with key paddlesports accounts, adding Astral Buoyancy to his collection of paddlesport accessory brands.

Related Articles

Featured Companies

  • LifeStraw
  • Purnell
  • Minus 33 Merino Wool Clothing
  • Pacsafe
  • ECCO
  • Osprey Packs