Merrell Unveils New Women's Barefoot Running Site

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Merrell W's BarefootMerrell has launched a women's-specific website created to educate and train women on barefoot running and fitness. The title of the site is "Pretty Strong," and it is meant to help women set and meet personal fitness goals. Merrell aims to engage the powerful community of women runners, reported by the National Sporting Goods Association to be 16.9 million strong—a 23 percent increase since 2006.

Stem Footwear Changes Name to Leming

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Leming

After encountering trouble with the trademark for “Stem,” Stem Footwear is officially changing its name to Leming Footwear. The shoes and company will remain the same just with a different label. According to the brand Leming was chosen because the animals represent abnormal action, mimicking the company's desire to continue to make unique products.

Polartec Begins 2012 with Telemark Festivals and Movie Appearance

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Act of ValorPolartec has started 2012 with a flurry of activity, sponsoring festivals, running sweepstakes and even appearing on the silver screen.

The brand is sponsoring the 15th annual running of Scufoneda, the biggest European telemark and freeride festival. The seven day event begins on March 4th and takes place in Moena, Italy.

Yaktrax Presents New Logo Ahead of Product Releases

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YaktraxYaktrax introduced a new logo and packaging at the past OR Winter Market show in an effort to update their brand image and prepare for exciting new product launches. Appearing next fall, the new logo will appear on packaging, in-store displays and other marketing materials.

Yakima Hires Two New Members of Marketing Team

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Yakima LogoYakima has announced two new members of its marketing team, Ashley Williams joins as marketing manager and Jenna Fallon is on-board as digital and ecommerce manager.

Ashley is responsible for the consumer marketing strategy and other facets of marketing including social media, strategic partnerships and consumer promotions. Williams was previously with Adidas for 15 years, most recently as head of marketing communications for Adidas US.

Fallon brings her 12 years of experience to create and manage the consumer digital experience for Yakima. She previously was a senior digital marketing strategist with C[IQ] Strategies.

Dale of Noway Renews Partnership with PSIA and AASI

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Dale of Norway has continued their partnership as the official sweater supplier to the Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI) through 2014.

The brand began partnering with PSIA and AASI in 1996. Dale of Norway believes its product's on-hill performance and apres ski warmth have helped forge such a lasting relationship. Henrik Lumholdt, president of Dale of Norway sees the sponsorship as an important way to help promote snowsports.

Clif Bar Partners with Ragnar Relay Series

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RagnarRelayClif Bar will be the official nutrition partner of the 2012 and 2013 Ragnar Relay Series. The Ragnar Relay Series is comprised of a 200 mile running relay race spanning over 2 days and 1 night, where each team of 6-12 people competes against one another for the fastest time. Clif Bar will be involved in all of the 2012 and 2013 races through on-course branding, experimental engagement and sampling.

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