Team Vibram at the Ultra Trail du Mont Blanc

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Team VibramVibram has assembled a team of five athletes to run the Ultra Trail du Mont Blanc (UTMB). The 166 kilometer ultramarathon, crossing through France, Italy and Switzerland, challenges runners with about 9,500 meters of vertical gain. Vibram has filmed a video of its Tester Team in action as they prepare for the ultimate challenge in trail running.

Exum Mountain Guides Celebrates 80 Years with DVD

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Exum Mountain Guides 80th Anniversary DVDExum Mountain Guides, the oldest guide service in the US, is celebrating their 80th anniversary this year. As a part of that celebration, Exum has released a 15 minute DVD highlighting some of the most groundbreaking climbs and guides that have been a part of Exum’s history.

Eddie Bauer Names Backbone Media Agency of Record

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Backbone MediaEddie Bauer has appointed Backbone Media to develop and execute its media and outdoor industry public relations strategy. Eddie Bauer has 358 stores in the United States and Canada, as well as robust catalog and online businesses. In October 2009, the company launched its First Ascent brand of guide-built gear, signaling a return to the company's roots as an expedition outfitter. First Ascent mountain guides, ski guides and adventurers blog on BornOutThere at as they test the gear in some of the most extreme conditions.

The Backbone Media roster includes more than 30 brands in the outdoor and active lifestyle markets.

2010 Outdoor Industry Social Media Awards

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2010 Social Media Award

Today, we present The 2010 Social Media Awards, recognizing the outdoor brands that have harnessed the power of social networking to successfully rally the most fans. This year’s winners are:

Facebook’s Most Liked: Life is Good – (752,661 Page “Likes”)
Twitter’s Most Followed: The North Face – (23,264 Followers)
YouTube’s Most Viewed: Patagonia – (3,154,204 Views)

Outdoor Sports Marketing Partners with Effort, Inc.

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Outdoor Sports Marketing (OSM) announces the expansion of their partnership with Effort, the sales and multimedia company, and its principal, Spencer Cooke. In the past, Effort provided video content and editing for web resources to OSM for their site In 2011 Spencer and Effort will work to push technology outreach in social media forward in order to offer greater resources to outdoor sports retail staff. Spencer will work with key paddlesports accounts, adding Astral Buoyancy to his collection of paddlesport accessory brands.

B-to-B Companies Struggle to Make Friends on Social Networking Sites

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Social MediaThe Wall Street Journal reports that business-to-business companies are having a much tougher time collecting Facebook friends and Twitter followers than consumer-facing companies.

On the heels of their business-to-consumer counterparts, commonly the earliest adopters of new marketing technologies, B-to-B companies like, provider of bill-payment services, as well as others like Siteworx, Eloqua, and OnTimeSupplies are steadily making their individual forays into social media. The B-to-B companies view social media sites as many business-to-consumer companies do: as low-cost venues for attracting new customers.

Show Full Tilt Your Boots, Win a New Pair

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Full TiltFull Tilt is running an online contest in celebration of their Original 3-Piece boot design. Fans of the boots can virally share their real-life inspiring stories and pictures about keeping their pair of Original 3-piece boots alive. Skiers who do not own the Original 3-Piece can submit entries explaining why their current boots are not working and why they deserve a new pair of Full Tilts. Each month’s most inspiring, convincing or hilarious submission wears a new pair of Full Tilt Ski Boots and appears in web ads re-promoting the contest. For more information, visit the contest homepage at

Nuun: New Logo, New Tagline

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Nuun's New LogoSeattle-based Nuun has proudly introduced a new logo and branding initiative. This marks the first such endeavor since 2001, when Nuun revolutionized hydration with its scientifically proven electrolyte tabs, which the company boasts are free of sugars and help reduce plastic bottle waste. The new logo and tagline, “Sweat-On,” reflect the company’s vision of improving the vitality of active folks by providing them with essential nutrients that simple H2O can’t provide. 

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