Heli-Hiking, much like Heli-Skiing, is becoming more and more popular for adventure travel or "mountain adventure." Some of the smaller heli-hiking companies offer single-day trips, but there is an increasing number of people buying week-long heli-hiking packages.
Footwear manufacturer Evolv Sports has hired Mason Daly for the newly created position of Cultural Attaché. This position will focus on the Northwest and Southwest markets, providing support for retailers, climbing events and demos. He will be visiting shops, holding info sessions, and providing firsthand product experience by getting people into the shoes and onto the rocks. Additionally, Daly will build the college adventure program sales market.
Primal Wear, manufacturer of branded and custom technical cycling clothing, has hired SOAR Communications, a strategic marketing communications agency, as its public relations agency.
Formed in 2004, SOAR Communications serves the Sports, Outdoor, Athletics and Recreation industries.
JanSport announced its partnership with International Mountain Guides (IMG) based out of Ashford, WA. IMG’s guides will provide JanSport with a means to test its newest technical outdoor gear. As part of the agreement, select IMG guides will become contributors on JanSport’s recently launched outdoor blog, Be Outdoors. There, contributors share their insight and knowledge about everything from gear recommendations to trips, training suggestions and more.