Yakima has announced two new members of its marketing team, Ashley Williams joins as marketing manager and Jenna Fallon is on-board as digital and ecommerce manager.
Ashley is responsible for the consumer marketing strategy and other facets of marketing including social media, strategic partnerships and consumer promotions. Williams was previously with Adidas for 15 years, most recently as head of marketing communications for Adidas US.
Fallon brings her 12 years of experience to create and manage the consumer digital experience for Yakima. She previously was a senior digital marketing strategist with C[IQ] Strategies.