Eddie Bauer has appointed Backbone Media to develop and execute its media and outdoor industry public relations strategy. Eddie Bauer has 358 stores in the United States and Canada, as well as robust catalog and online businesses. In October 2009, the company launched its First Ascent brand of guide-built gear, signaling a return to the company's roots as an expedition outfitter. First Ascent mountain guides, ski guides and adventurers blog on BornOutThere at blog.firstascent.com as they test the gear in some of the most extreme conditions.
The Backbone Media roster includes more than 30 brands in the outdoor and active lifestyle markets.
Facebook’s Most Liked: Life is Good – (752,661 Page “Likes”)
Twitter’s Most Followed: The North Face – (23,264 Followers)
YouTube’s Most Viewed: Patagonia – (3,154,204 Views)
The Wall Street Journal reports that business-to-business companies are having a much tougher time collecting Facebook friends and Twitter followers than consumer-facing companies.On the heels of their business-to-consumer counterparts, commonly the earliest adopters of new marketing technologies, B-to-B companies like Bill.com, provider of bill-payment services, as well as others like Siteworx, Eloqua, and OnTimeSupplies are steadily making their individual forays into social media. The B-to-B companies view social media sites as many business-to-consumer companies do: as low-cost venues for attracting new customers.
Full Tilt is running an online contest in celebration of their Original 3-Piece boot design. Fans of the boots can virally share their real-life inspiring stories and pictures about keeping their pair of Original 3-piece boots alive. Skiers who do not own the Original 3-Piece can submit entries explaining why their current boots are not working and why they deserve a new pair of Full Tilts. Each month’s most inspiring, convincing or hilarious submission wears a new pair of Full Tilt Ski Boots and appears in web ads re-promoting the contest. For more information, visit the contest homepage at http://www.tetongravity.com/community/sweepstakes/fulltilt/
Heli-Hiking, much like Heli-Skiing, is becoming more and more popular for adventure travel or "mountain adventure." Some of the smaller heli-hiking companies offer single-day trips, but there is an increasing number of people buying week-long heli-hiking packages.