Grand Teton Park and Universal Textile Technologies Take on Bottle Waste

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UTTUniversal Textile Technologies (UTT) has taken on a new initiative to include bottles collected from Grand Teton National Park into its manufacturing process. Termed the PET Park Project, UTT is working with Grand Teton National Park, Teton County Solid Waste and Recycling, CPE Inc. and the United Soybean Board. UTT converts the collected plastic bottles into non-woven fleece material used to manufacture environmentally friendly backing for carpet and synthetic turf products.

Outfitter's Travel Catalog Challenges Norms

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OARSOutdoor Adventure River Specialist, better known as O.A.R.S has announced the 2012 edition of their annual catalog of nature-based adventures. The outfitter's travel catalog is unique in its magazine style and content-rich delivery. Features include a collection of available trips, interviews with river guides, travel tips and riverside recipes.

Grand Trunk Scholarship Contest Open

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Grand Trunk LogoThe Grand Trunk 2012 Study Abroad Scholarship Contest is now open for applications. The scholarship was created for study abroad students to take on the role of Grand Trunk Ambassador during their time abroad, and create a travelog with videos and photos hosted on the Grand Trunk site.

Outdoor Research Redesigns Website

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Outdoor Research LogoAs Outdoor Research celebrates its 30th anniversary in 2011, the company has launched a new website to serve as a global brand platform. It was developed with Chicago-based web development agency Gorilla to provide a stronger brand experience, detailed product information, additional tools to help navigate the product collection, and greater social media integration.

Reebok Refunds on Toning Shoe Claims

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Reebok ToningThe Federal Trade Commission has cracked down on Reebok's advertising related to their Easytone and Runtone shoes. Claims of a “better way to a better butt” in the advertising proved to be unsubstantiated and the company has agreed to refund consumers $25 million.

In a statement Reebook says they have received “overwhelmingly enthusiastic feedback” about the shoes but have chosen to settle to avoid a drawn-out legal battle. The pitch, which originally aired in 2009 on various forms of media, was pulled during the FTC investigation.

Wenger's Giant Swiss Army Knife Rocks

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Wenger LogoWenger's Guinness World Record Giant Swiss Army Knife has yet another hidden use: musical instrument. Wenger collaborated with Sound Designer and Composer Roger Lima of WhiteNoise Lab on a music video featuring only sounds made with the 87 implements and 141 functions of the Giant Swiss Army Knife.

Life is Good Receives 1 Million "Likes"

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Life is Good logoLife is Good has broken the 1 million "Like" mark on its Facebook page, a testament to its commitment to social media marketing. The company uses the popular Facebook, Twitter and YouTube platforms and has recently launched Life is Good Radio to bring uniquely selected music to the brand's fans.

Study Ranks Virginia's Roanoke Region Above Some of Country's Top Outdoor Business Hubs

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Roanoke OutsideVirginia's Roanoke region and its numerous outdoor amenities provide a strong foundation for growth in outdoor-related businesses, according to a new analysis comparing the area to other regions known for their outdoor lifestyle. The study shows that there is potential for Roanoke to become a major outdoor industry center.

The study found that the region ranked highly in concentration of greenway trails, public recreational land, square footage of lakes and other assets, setting the stage for growth in outdoor businesses looking to grow around hiking, biking, paddling and other activities.

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