Volkswagen has joined North America's largest cycling festival, the Volkswagen Sea Otter Classic Powered by SRAM, as a title partner for 2012. The cycling festival is slated to take place in mid-April at the Laguna Seca Recreation Area in Monterey, CA.
Dale of Norway has continued their partnership as the official sweater supplier to the Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI) through 2014.
The brand began partnering with PSIA and AASI in 1996. Dale of Norway believes its product's on-hill performance and apres ski warmth have helped forge such a lasting relationship. Henrik Lumholdt, president of Dale of Norway sees the sponsorship as an important way to help promote snowsports.
Scarpa North America has been named the official footwear sponsor for Alpine World Ascents, a mountain guide service based out of Boulder, Colorado. The guide service runs trips in rock and alpine climbing and ski-mountaineering in the Front Range and globally.
Clif Bar will be the official nutrition partner of the 2012 and 2013 Ragnar Relay Series. The Ragnar Relay Series is comprised of a 200 mile running relay race spanning over 2 days and 1 night, where each team of 6-12 people competes against one another for the fastest time. Clif Bar will be involved in all of the 2012 and 2013 races through on-course branding, experimental engagement and sampling.
PrimaLoft has released its 2012 North American event sponsorship calendar, giving the brand the opportunity to mix with attendees, athletes and other brand partners. The events themselves are carefully chosen by PrimaLoft to help extend support to brand partners, retailers and consumers. The scheduled events also provide the opportunity for PrimaLoft to demonstrate the strengths of their insulation. The preliminary event roster for the year has a number of offerings throughout year from the Helly Hansen Big Mountain Battle Series in early February to the Banff Mountain Film and Book Festival in late October.
Eagles Nest Outfitter (ENO) has announced the launch of its Brand Ambassador Program, debuting on campuses and retail shops around the southeast United States in January. The program is designed as a grassroots marketing initiative to foster brand recognition on college campuses, generating more traffic and providing opportunities for college students.
Universal Textile Technologies (UTT) has taken on a new initiative to include bottles collected from Grand Teton National Park into its manufacturing process. Termed the PET Park Project, UTT is working with Grand Teton National Park, Teton County Solid Waste and Recycling, CPE Inc. and the United Soybean Board. UTT converts the collected plastic bottles into non-woven fleece material used to manufacture environmentally friendly backing for carpet and synthetic turf products.
Outdoor Adventure River Specialist, better known as O.A.R.S has announced the 2012 edition of their annual catalog of nature-based adventures. The outfitter's travel catalog is unique in its magazine style and content-rich delivery. Features include a collection of available trips, interviews with river guides, travel tips and riverside recipes.
Naish is continuing a season of contests with their latest Win a Mana Air Contest. Enter to win the inflatable SUP complete with bag, fins, pump and an adjustable Sport paddle. The contest closes at midnight (HST) on October 31, 2011.