Outdoor Research’s Print Campaign Uses Creative Couponing

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outdoor research adOutdoor Research has employed creative couponing meant to appeal to the adventurer in its customers for the brand’s fall ad campaign by TDA_Boulder.

For example, a print ad for the Vanguard Jacket contains a coupon redeemable for a bowl of reindeer stew from the Magic Mountain Lodge in Lyngseidet, Norway. Another coupon on an ad for the Incandescent Hoody can be clipped for “1 shot of homemade vodka at the Vernadsky Research Base”—the world’s southernmost bar in Antarctica.

Using the tagline “Go Where Others Don’t,” the print ads came out of a survey asking the brand ambassadors the craziest places they have been and a local cuisine or drink that was most memorable. Outdoor Research will honor the coupons if a photo is posted on the brand’s Facebook page to validate the experience.

What's Up PR and Soar Communications Work With Crispi

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CrispiCrispi Sports NA has brought on What’s Up Public Relations and Soar Communications to support the company with its Summer 2013 product launch at Outdoor Retailer Summer Market.

What’s Up PR’s Beth Cochran and Soar Communications’ Chip Smith recently partnered, providing company client rosters with more than 40 years of combined experience in the outdoor, snow and cycling markets.

Patagonia Relaunches Footprint Chronicles

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Patagonia Footprint ChroniclesVentura, CA – Patagonia is increasing corporate transparency with the relaunch of their “Footprint Chronicles” website. The site allows consumers an interactive view into every supplier in the brand's supply chain and outlines the environmental and social footprint of a majority of its Spring 2012 product.

Tubbs Launches Snowshoe Ambassador Essay Contest

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Tubbs logoTubbs Snowshoes has launched an essay contest to choose participants in its new ambassador program. Those essays deemed to best capture the snowshoe experience in a brief essay submission will be named Tubbs Snowshoes Ambassadors for the year and win prizes such as new Tubbs snowshoes.

With four different categories and prize packages, Tubbs invites everyone from beginners to seasoned veterans to capture their snowshoe experience in words and photos. It is seeking two ambassadors for each of the four main snowshoe categories in the Tubbs Snowshoe line, including trail walking, day hiking, backcountry and all-ages family snowshoeing.

Merrell Unveils New Women's Barefoot Running Site

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Merrell W's BarefootMerrell has launched a women's-specific website created to educate and train women on barefoot running and fitness. The title of the site is "Pretty Strong," and it is meant to help women set and meet personal fitness goals. Merrell aims to engage the powerful community of women runners, reported by the National Sporting Goods Association to be 16.9 million strong—a 23 percent increase since 2006.

Stem Footwear Changes Name to Leming

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Leming

After encountering trouble with the trademark for “Stem,” Stem Footwear is officially changing its name to Leming Footwear. The shoes and company will remain the same just with a different label. According to the brand Leming was chosen because the animals represent abnormal action, mimicking the company's desire to continue to make unique products.

Polartec Begins 2012 with Telemark Festivals and Movie Appearance

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Act of ValorPolartec has started 2012 with a flurry of activity, sponsoring festivals, running sweepstakes and even appearing on the silver screen.

The brand is sponsoring the 15th annual running of Scufoneda, the biggest European telemark and freeride festival. The seven day event begins on March 4th and takes place in Moena, Italy.

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