As Outdoor Research celebrates its 30th anniversary in 2011, the company has launched a new website to serve as a global brand platform. It was developed with Chicago-based web development agency Gorilla to provide a stronger brand experience, detailed product information, additional tools to help navigate the product collection, and greater social media integration.
The Federal Trade Commission has cracked down on Reebok's advertising related to their Easytone and Runtone shoes. Claims of a “better way to a better butt” in the advertising proved to be unsubstantiated and the company has agreed to refund consumers $25 million.In a statement Reebook says they have received “overwhelmingly enthusiastic feedback” about the shoes but have chosen to settle to avoid a drawn-out legal battle. The pitch, which originally aired in 2009 on various forms of media, was pulled during the FTC investigation.
Wenger's Guinness World Record Giant Swiss Army Knife has yet another hidden use: musical instrument. Wenger collaborated with Sound Designer and Composer Roger Lima of WhiteNoise Lab on a music video featuring only sounds made with the 87 implements and 141 functions of the Giant Swiss Army Knife.
Life is Good has broken the 1 million "Like" mark on its Facebook page, a testament to its commitment to social media marketing. The company uses the popular Facebook, Twitter and YouTube platforms and has recently launched Life is Good Radio to bring uniquely selected music to the brand's fans.
Virginia's Roanoke region and its numerous outdoor amenities provide a strong foundation for growth in outdoor-related businesses, according to a new analysis comparing the area to other regions known for their outdoor lifestyle. The study shows that there is potential for Roanoke to become a major outdoor industry center.
The study found that the region ranked highly in concentration of greenway trails, public recreational land, square footage of lakes and other assets, setting the stage for growth in outdoor businesses looking to grow around hiking, biking, paddling and other activities.
Vibram has assembled a team of five athletes to run the Ultra Trail du Mont Blanc (UTMB). The 166 kilometer ultramarathon, crossing through France, Italy and Switzerland, challenges runners with about 9,500 meters of vertical gain. Vibram has filmed a video of its Tester Team in action as they prepare for the ultimate challenge in trail running.
Eddie Bauer has appointed Backbone Media to develop and execute its media and outdoor industry public relations strategy. Eddie Bauer has 358 stores in the United States and Canada, as well as robust catalog and online businesses. In October 2009, the company launched its First Ascent brand of guide-built gear, signaling a return to the company's roots as an expedition outfitter. First Ascent mountain guides, ski guides and adventurers blog on BornOutThere at blog.firstascent.com as they test the gear in some of the most extreme conditions.
The Backbone Media roster includes more than 30 brands in the outdoor and active lifestyle markets.