PrimaLoft Releases Calendar for 2012 Event Sponsorships

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PrimaLoftPrimaLoft has released its 2012 North American event sponsorship calendar, giving the brand the opportunity to mix with attendees, athletes and other brand partners. The events themselves are carefully chosen by PrimaLoft to help extend support to brand partners, retailers and consumers. The scheduled events also provide the opportunity for PrimaLoft to demonstrate the strengths of their insulation. The preliminary event roster for the year has a number of offerings throughout year from the Helly Hansen Big Mountain Battle Series in early February to the Banff Mountain Film and Book Festival in late October.

Eagles Nest Outfitters Pursues College Market

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ENOEagles Nest Outfitter (ENO) has announced the launch of its Brand Ambassador Program, debuting on campuses and retail shops around the southeast United States in January. The program is designed as a grassroots marketing initiative to foster brand recognition on college campuses, generating more traffic and providing opportunities for college students.

Grand Teton Park and Universal Textile Technologies Take on Bottle Waste

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UTTUniversal Textile Technologies (UTT) has taken on a new initiative to include bottles collected from Grand Teton National Park into its manufacturing process. Termed the PET Park Project, UTT is working with Grand Teton National Park, Teton County Solid Waste and Recycling, CPE Inc. and the United Soybean Board. UTT converts the collected plastic bottles into non-woven fleece material used to manufacture environmentally friendly backing for carpet and synthetic turf products.

Outfitter's Travel Catalog Challenges Norms

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OARSOutdoor Adventure River Specialist, better known as O.A.R.S has announced the 2012 edition of their annual catalog of nature-based adventures. The outfitter's travel catalog is unique in its magazine style and content-rich delivery. Features include a collection of available trips, interviews with river guides, travel tips and riverside recipes.

Grand Trunk Scholarship Contest Open

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Grand Trunk LogoThe Grand Trunk 2012 Study Abroad Scholarship Contest is now open for applications. The scholarship was created for study abroad students to take on the role of Grand Trunk Ambassador during their time abroad, and create a travelog with videos and photos hosted on the Grand Trunk site.

Outdoor Research Redesigns Website

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Outdoor Research LogoAs Outdoor Research celebrates its 30th anniversary in 2011, the company has launched a new website to serve as a global brand platform. It was developed with Chicago-based web development agency Gorilla to provide a stronger brand experience, detailed product information, additional tools to help navigate the product collection, and greater social media integration.

Reebok Refunds on Toning Shoe Claims

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Reebok ToningThe Federal Trade Commission has cracked down on Reebok's advertising related to their Easytone and Runtone shoes. Claims of a “better way to a better butt” in the advertising proved to be unsubstantiated and the company has agreed to refund consumers $25 million.

In a statement Reebook says they have received “overwhelmingly enthusiastic feedback” about the shoes but have chosen to settle to avoid a drawn-out legal battle. The pitch, which originally aired in 2009 on various forms of media, was pulled during the FTC investigation.

Wenger's Giant Swiss Army Knife Rocks

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Wenger LogoWenger's Guinness World Record Giant Swiss Army Knife has yet another hidden use: musical instrument. Wenger collaborated with Sound Designer and Composer Roger Lima of WhiteNoise Lab on a music video featuring only sounds made with the 87 implements and 141 functions of the Giant Swiss Army Knife.

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