Nuun: New Logo, New Tagline
Seattle-based Nuun has proudly introduced a new logo and branding initiative. This marks the first such endeavor since 2001, when Nuun revolutionized hydration with its scientifically proven electrolyte tabs, which the company boasts are free of sugars and help reduce plastic bottle waste. The new logo and tagline, “Sweat-On,” reflect the company’s vision of improving the vitality of active folks by providing them with essential nutrients that simple H2O can’t provide.
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Team IOG is the newest member to the Conservation Alliance. Specializing in road tours, Team IOG brings the shared cost and associated benefits of multi-partner marketing to like-minded companies with like-minded customers. As people who live outdoor lifestyles, the team members at Team IOG share the outdoor values of the industry and understand the importance of conservation efforts.
Footwear manufacturer Evolv Sports has hired Mason Daly for the newly created position of Cultural Attaché.
This position will focus on the Northwest and Southwest markets, providing support for retailers, climbing events and demos. He will be visiting shops, holding info sessions, and providing firsthand product experience by getting people into the shoes and onto the rocks. Additionally, Daly will build the college adventure program sales market.
Primal Wear, manufacturer of branded and custom technical cycling clothing, has hired SOAR Communications, a strategic marketing communications agency, as its public relations agency.
Headsweats has announced an exclusive agreement with the Versus sports cable network to sponsor Bob Roll’s Ask Bobke segments during the 2010 Tour de France. This is Headsweats' second year as the official headwear for the legendary international cycling race that runs for three weeks every July and spanning a total distance of over 2,200 miles.
JanSport announced its partnership with International Mountain Guides (IMG) based out of Ashford, WA. IMG’s guides will provide JanSport with a means to test its newest technical outdoor gear. As part of the agreement, select IMG guides will become contributors on JanSport’s recently launched outdoor blog, 
Longworth Industries has formed a partnership with Dean Cummings and H20 Guides to be the official base layer for all H20 Guides sanctioned activities through Spring 2013. H20 Guides is a family-owned heli ski business based in Valdez, AK. Polarmax and PMX products will be supplied to the entire H20 guide staff, and H20 Guides will assist in product R&D and will create footage of the Polarmax and PMX products in use.