Industry News
Icebreaker announced the opening of a new TouchLab store in the Meatpacking District on Manhattan's West Side. As one of New York City's elite shopping destinations, the store will draw upon the neighborhood's already exciting and fashionable energy. CEO of Icebreaker Jeremy Moon believes that the store will attract a wide variety of fitness and outdoor enthusiasts. The TouchLab store that will be located on 823 Washington Street will feature all of the outdoor, running, cycling, travel and kids collections seen in other locations.
Mountain Hardwear has been busy, announcing a multi-year partnership with MSP Films, the addition of skiers Michelle Parker and Samuel Anthamatten to the global athlete team, and a role as official outerwear partner of Alaska Rendezvous Heli Ski Guides.
Clif Bar will be the official nutrition partner of the 2012 and 2013 Ragnar Relay Series. The Ragnar Relay Series is comprised of a 200 mile running relay race spanning over 2 days and 1 night, where each team of 6-12 people competes against one another for the fastest time. Clif Bar will be involved in all of the 2012 and 2013 races through on-course branding, experimental engagement and sampling.
In an effort to recognize local conservation project as well as people who share a passion for the outdoors, Grassroots Outdoor Alliance (GOA) and Columbia unveiled the launch of their new Belay Program. The Belay Program is designed to provide the basic necessities to guarantee and safeguard local projects dedicated towards improving the environment. . Of the 30 applications that were submitted for the first edition of the award, the GOA selected 10 to be granted $5,000 in cash and/or product from the Columbia.
H2o has partnered with Dean Cummings for a new line of packs inspired by and tested in the harsh Alaskan environment. Two products that stand out in the lineup are the Tusk Guide Pack and Kodiak kid's day pack.
Quiksilver announced that Clark Gundlach will be appointed as Senior Vice President and General Manager of Winter Sports at Quiksilver Americas. The hiring of Gundlach represents Quiksilver's new found strategy to grow the mountain and snow category of its business. Gundlach comes from Burton where he was Senior Vice President leading Sales, National Accounts, Sales Operations, Licensed Store Platforms, and Multi-Channel Distribution in North America and the Southern Hemisphere for the Burton, RED and Anon brands.
The Outfitter's store at Nantahala Outdoor Center (NOC) celebrates the company's 40th anniversary in style by applying to become a Leed Gold certified facility. The LEED Gold certification measures the overall environmental efficiency of a building, looking at the construction and interior design to determine whether the building is healthful, durable, affordable and environmentally sound.
At the recent Outdoor Retailer winter show, Outdoor Magazine presented the 2011 Social Media Awards. The publication recognized outdoor brands that have successfully gained the highest number of fans on across the 3 major social channels. This year's winners are:
