Winter Storms and Post-Holiday Sales Bring Product Sales Boost

According to data from OIA VantagePoint, the full 2010 fiscal year (ending January 29, 2011) saw sales of outdoor products increase to $10.85 billion, 4 percent over the 2009 fiscal total. January product sales have seen a 2.3 percent increase over last year’s levels, ringing up over $715 million in retail sales. The fiscal year was stronger than expected, suggesting that consumers are spending more optimistically. Outdoor specialty channels grew 7.3 percent to the $2.95 billion for the twelve-month fiscal period.